The acquisition of six vehicles and eleven related supporting companies, enough to form a not weak automobile group, such industry-level capital mergers and acquisitions are only in the United Kingdom, the automobile industry is developed, the market competition is fierce, and there are government policies to promote the country can be done, if replaced by Germany, the United States or Japan, although the automobile industry is also developed, but basically controlled by several giants, almost completely there is no room for new capital to enter, in fact, Italy is similar, there is Fiat's own land, from there to acquire a few, more like the feeling of being thrown off, if you want to enter the Italian market in the future, I can't say that I have to deal with Fiat.

And Britain only had this kind of opportunity in the 80s, and after entering the 90s, the British economy re-emerged, domestic nationalism rose again, and it was unlikely that there would be such a good thing.

After listening to Jerome's introduction, Chen Dahe nodded, and then asked, "Jerome, how much money did you use to acquire these companies?"

"More than $230 million," Jerome looked back at him, "and your $500 million authorization is less than half of it." ”

"Yes," Chen Dahe glanced at him with a smile, turned his head and continued to stare at the buoy on the water.

To be honest, in fact, he was a little surprised in his heart, when he instructed Jerome to focus on the acquisition of the British automotive industry, considering the particularity of this industry, he was specially allowed to use no more than 500 million US dollars, just now he heard Jerome say that he had acquired so many companies, he thought that the money was spent, but he didn't expect that even half of it was spent, think about the car mergers and acquisitions in later generations, which is not billions of dollars, one or two tens of billions of cases are not uncommon, even if the inflation factor is excluded, these companies are inevitably too cheap？

Seeing Chen Dahe's expression, Jerome was a little unsure of the little boss's thoughts, the price of more than 200 million, is it too much and too much loss, or does he think it is cost-effective to have less?

With a slight cough, Jerome quickly added, " The focus of this money is mainly the four vehicle companies in the United Kingdom, because they have a complete production line and technical patents, when they initiated the acquisition, the price is relatively high, the highest Louvre is even priced at 75 million US dollars, and the others are not much lower, the lowest Austin is also priced at 37 million, our team and they went through 13 rounds of negotiations, and finally reached an agreement, according to the current price package acquisition, a total of 140 million US dollars, as for the other supporting companies spent a total of more than 60 million, and the two Italian companies, IsotaFaracini offered 10 million, Maserati offered 30 million, both including all the technical patents, and finally spent a total of 30 million, in fact, it is also because our bank is a European company to get this price, if it is changed to other places, such as Japan's Honda, it will never be possible to complete the acquisition at this price!"

His meaning is obvious, boss, you see, we have done our best! If you still think that it is expensive, you can't scold people!

"Well," Chen Dahe nodded, turned to look at him and smiled, "Are these all including production lines and technology patents?"

He knew that Jerome was telling the truth, not to mention anything else, when China later wanted to buy a production line, Chrysler offered more than $17 million in technology transfer fees for a second-hand production line worth only $500,000, if it weren't for Volkswagen's bet on the domestic market and providing the Audi 100 production line and technology at the most favorable price, the Chinese people would really be killed by the Yankees.

"Yes," Jerome nodded immediately, "six vehicle companies and eleven supporting companies all have production lines, and all the registered technology patents are also included in the scope of the contract. ”

"That's fine, it's a fair price. Chen Dahe finally gave him a positive response, even if he was very satisfied with the price in his heart, but he still had to be reserved on the surface, after all, he was the boss, how could he not order the city!

Looking at Jerome's slightly relaxed face, Chen Dahe asked again, "Jerome, if we want to rebuild a brand new brand sedan, how much time do you think it will take to produce a prototype?"

"Brand new brand?" Jerome looked at him in amazement, and hurriedly said, "Boss, each of the six car brands we acquired has a high reputation in Europe, and we only need to redesign a model that can be accepted by the market to rise as quickly as possible, so why re-establish the brand? Then we may need to pay several times more to achieve the same effect!"

"I've also thought about this," Chen Dahe lifted the fishing rod, and found that the bait on the hook had already been lost, so he had to take it back and reload the bait, and then put the hook back into the water, and then continued, "These brands acquired, including Lamborghini, are indeed all once glorious luxury car brands in Europe, but they haven't fallen either, haven't they?"

"There is no ever-winning brand, as long as the heritage is still there, it is easy for people to accept it again," Jerome also wanted to try to change Chen Dahe's mind, "For example, Luovre, and Farasini, they were all once the head of the Führer-class car, although they were later surpassed by other brands and declined, or even discontinued, but as long as they don't die by themselves and change to produce ordinary family cars, then in the hearts of Europeans, they will always be the existence of a top car brand, and they only need a mature model to rise again!" Another example is Austin, this company's production line and technical patents are several times that of Maserati, but I completed the acquisition for less than 20 million dollars, because this brand has always focused on mini cars, this kind of model is in the most competitive position in the market, easy to succeed, but easier to be eliminated by the market, the speed of model replacement is also the fastest, in the negotiation our people seized this and lashed out, in order to significantly reduce the price, and this is the influence of the brand! So, if you want to launch a completely new model, you can find a corresponding brand in the existing company we have acquired, and there is really no need to use a new brand!"

Listening to Jerome's words, Chen Dahe was a little uncertain for a while, although the ultimate goal of his acquisition of the automobile company is to facilitate the return to China in the future to seize the high ground of the automobile market, but for the European market that can not be ignored by any automobile group, it is also necessary to pay attention to it, for this, these original traditional brands do have certain advantages, so do you really need to re-establish a new brand to put on the market?