Of course, Yang Yi's main purpose in coming to the magic capital this time was to talk about "Extreme Challenge" with the people of the magic capital TV, so after meeting with Yun Yangfeng on the magic capital TV, Yang Yi asked Xixi to Yun Yangfeng's female assistant and asked her to help take care of it, and then he and Yun Yangfeng met her best friend under the leadership of Luo Xin.

Luo Xin's best friend is Ms. Cui Zhilin, the deputy director of Modu TV, Cui is around fifty years old, but the maintenance is not bad, although it is not as frozen as Luo Xin's is about thirty years old, but there are no wrinkles at the corners of his eyebrows, his face is full of red light, and his smile is full of grace.

Obviously, she and Luo Xin have the same hobbies and topics in fashion and nursing.

But the public is public, and the private is private, Yang Yi and their "Extreme Challenge" want to grab the vacated quasi-prime time in an environment surrounded by wolves, they have to confirm the value of their program to each other, and Cui Zhilin will fully support the top position of "Extreme Challenge" on Modu TV.

It's still the same as before, Yun Yangfeng's eloquence is good, he came to tell Cui Zhilin about the mode and selling point of "Extreme Challenge", this guy has a lotus tongue, and he called "Extreme Challenge" so interesting, Cui Zhilin sat there and listened, and all the attention was attracted by this plan.

"Cloud manager, I admit that the show you mentioned is indeed interesting and there is a possibility of some success, but I still have a question. Cui Zhilin put down the plan in his hand and asked, "This program, how can you ensure that we can get good benefits from Modu TV and your Zhongxing Production? Because you are a brand new program after all, and it is just empty talk to say that it is very exciting, I need to convince others, why not give this opportunity to other programs? For example, the daytime "Star Kitchen Challenge" ......"

Cui Zhilin was not joking, she said solemnly: "I'm not afraid to tell you, the station values this show very much now, because it is the best program in the daytime file, the ratings are stable, and it is also widely praised by the audience!"

"Because our show is more interesting and exciting than it, the star kitchen has great limitations, its studio is in a fixed kitchen scene, which cannot bring more fresh highlights to the audience, and our program is different, we have different locations in each episode, and even when the intermediate task is switched, many props will be used, such as cruise ships, cars, mobile phones, etc., which can bring us a large number of high-quality advertisers!" Yang Yi said.

It is not uncommon to advertise on variety shows, and even soft advertisements and product placement advertisements are not uncommon, but Yang Yi believes that the overwhelming product placement advertisements of his show will give the world a new concept of variety shows that have not yet played tricks.

Seeing that Cui Zhilin was already vaguely moved, Yang Yi took out the killer feature he brought today, a photocopy of the two sponsorship contracts, from his bag!

"This is the sponsorship contract of the Sahara online mall, 30 million, just the title sponsorship fee for the first season. There is also an advertising implantation contract for the microcast mobile client, 10 million. After Yang Yi handed it to Cui Zhilin, he glanced at Luo Xin next to him gratefully as he spoke.

These preparations were instructed by Luo Xin to Yang Yi, what is needed to convince the TV station, Luo Xin is obviously very clear!

Now the advertising fee of variety shows has not casually soared to the point of hundreds of millions, but one is 30 million, one is 10 million, and Yang Yi does not give himself any discounted price, these are the standards of advertising fees in the industry, and they are also sponsored by prime-time variety shows.

Luo Xin smiled a little enviously: "Generous, Yang Yi, the two sponsors you are looking for are very generous, and my program only has more than 60 million advertising sponsors a year." ”

You must know that "Zhixin Interview" is one of the top variety shows, with high popularity and ratings, but it is limited by interview programs, and there is still a gap between her advertising sponsorship and comprehensive variety shows, but the income is also at the top of the pyramid.

Of course, it makes sense for Yang Yi to let his company invest such a large amount of money in his program, on the one hand, he is confident that as long as "Extreme Challenge" is done, the impact on the Sahara and Weibo will definitely be much greater than the impact of the 40 million dollars used to advertise in newspapers or other places!

Think about the sponsors who were willing to spend hundreds of millions or hundreds of millions of dollars on the title of The Voice in their previous lives, but they didn't make more and more benefits from it?

On the other hand, Yang Yi wants to use these two sponsorships to set a benchmark for the advertising sponsorship of the first season of "Extreme Challenge", so he can't let the cost of other people's advertising placement be higher than the cost of the title, right?

"It's not just 40 million, I'm confident that after our program is made, more manufacturers will come over with money and hope to let us help with product placement!" Yang Yi said confidently with Deputy Director Cui, "When the time comes, we will only sigh why we have so few advertising positions, and we can't make money if we have money!"

Of course, he will not go crazy about advertising implantation and ignoring the content of the program, it must be the content of the program first, and only use subtitles to advertise sponsors on the premise of ensuring that the program is wonderful and good-looking.

"Director Cui, think about it, we still have high-quality sponsors such as cars, clothing, mobile phones, etc., which have not yet been decided, and the benefits that these can bring to us and Modu TV will be worse than the star kitchen?" Yun Yangfeng said to Cui Zhilin.

Cui Zhilin flipped through the photocopied documents in her hand, the 40 million was enough to make her heart move, not to mention, there was a bigger pie drawn there.

I saw her smile gently, and said calmly: "Of course it's not worse than the star kitchen, I believe that seeing this, the people in the station will also make the right choice, rest assured, for Luo Xin's sake, I also fully support you, I hope to see "Extreme Challenge" shine on Modu TV!"

There is no need to elaborate on the polite words that follow. And in the follow-up, Cui Zhilin also had to talk to Yun Yangfeng about some details of the distribution of benefits of the cooperation between Modu TV and Zhongxing Production, Luo Xin was inconvenient to continue to stay and listen, and it happened that Yang Yi also gave full authority to Yun Yangfeng and other professionals to deal with it, and he walked out with Luo Xin.

"What about your daughter, I heard from Murphy that Xiao Xixi also came with her, I haven't seen her in real person yet!" Luo Xin said to Yang Yi with a smile.

"She visited the magic capital TV, I'll see where she is now!" Yang Yi was also worried about her daughter, and hurriedly took out her mobile phone and called the female assistant who took care of Xixi.

After a while, Yang Yi and Luo Xin saw the little girl outside the recording studio of a show, Xixi, who hadn't seen her father for two hours, couldn't wait, and when she saw her father, she immediately ran over excitedly and jumped into her father's arms.

"Baba!" the little girl's crisp voice attracted the attention of many people.

"How are you having fun with Auntie?" Yang Yi asked with a smile.

"Let's go watch other people shoot TV!" Xixi smiled brightly, she classified the recording of variety shows as filming TV, "A lot of people sit together, and then everyone will applaud!

Xi Xi knows, if she claps her hands too hard, her hands will hurt very much, and they will be red.

Yang Yi was happy in his heart and said, "No, this is their job, get used to it." ”

"Come, Xixi, Dad will introduce you, this is Mom's good friend, Aunt Luo Xin. Yang Yi did not slack off, and hurriedly introduced Xi Xi and Luo Xin.

"Xiao Xixi, hello! Your mother often mentions you to me. Luo Xin waved his hand to Xi Xi with a smile, Luo Xin didn't know whether it was flattery or what, she was not married yet, but when she saw Xi Xi, she was still motherly, and her eyes were full of love.

"Auntie is so ......," Xixi greeted Luo Xin obediently.

Suddenly, the little girl who was looking at Luo Xin seemed to think of something, and she turned her head and muttered in her father's ear.

"Haha, Sister Luo Xin, just now Xixi said that she remembered that she had watched your show, and she was asking me if you were the aunt on TV. Yang Yi was happy, turned his head and said to Luo Xin.

"Oops!" Xixi blushed embarrassedly and put her face into her father's chest, how could her father whisper his words?

The little girl is also worried that she has recognized the wrong person, if she recognizes the wrong person, isn't she embarrassed?

"Yes, yes! Oh, what a cute little Xixi! Come, let Auntie hug!" Luo Xin liked Xixi more and more.

However, Luo Xin was still a little too thin, Yang Yi asked her to hold Xixi for a while, Luo Xin couldn't hold it for a while, instead held Xixi's little hand, the two stood together, Luo Xin was not tall, the two were like a pair of sisters, Luo Xin also smiled and wanted to take Xixi shopping.