The Olympics are finally here!

In 1932, at a time of internal and external troubles, China sent representatives to participate in the Olympic Games for the first time. The world's most populous country has only one athlete participating in the competition, and one person carries a flag to represent one country, which is the impression left by China, which was bullied at that time. Four years later, in 1936, the Chinese delegation went to the Chinese delegation for the second time and was disgraced by its poor performance at the Olympics.

Seventy-six years have passed, and the 2008 Olympic Games have been held in China, and people around the world have begun to focus on this big country in the East. The number of Chinese delegations to this year's Olympic Games exceeded 1,000, making it the delegation with the largest number of participants among all countries.

From 1 to 1000, it is not a simple addition of numbers, but behind it is the development and change of national strength, and it is a dazzling report card completed by generations of Chinese. The "sick man of East Asia" has also evolved into the "Oriental Dragon", which shows that the Chinese nation has the vitality of endless and tenacious struggle.

The storm of the subprime mortgage crisis is still howling, but the Olympics will at least allow everyone to find warmth and happiness in the cold wind.

Setting a record for the largest number of participating countries and regions and athletes in the previous Olympic Games, guests from all walks of life gathered in China, and this large country in the East welcomed guests from all over the world with a new attitude of positive and open up.

As the exclusive car sponsor of the Olympic Games, Chung Hwa Group's products are all over the Olympic area, especially the Kunpeng bus that picks up and drops off the Olympic delegation, taking the lead in letting every foreign guest who comes to China feel the strength of Made in China.

"Welcome, please consciously fasten your seatbelts. ”

The on-board intelligent robot "Xiaohua" pronounced in English quickly became the focus of everyone's attention, and "cool and technological" became the praise of many foreign athletes.

Suddenly, "Xiaohua" turned out to be a celebrity who swept foreign social media topics, and many sports stars posted photos with its Q-shaped doll on the Internet.

In the Internet era, a casual topic may detonate the entire Internet, and "Xiaohua", as the pioneer of Zhonghua Group, has advertised the company all over the world for free.

The "Kunpeng" electric bus, which naturally carries "Xiaohua", has also become the focus, and foreign athletes have volunteered to help promote this comfortable Chinese bus without the smell of gasoline.

"It's incredibly electric, and you can't hear the roar of the engine at all. As far as I know, ordinary citizens in China have been using this product for a year in advance. Compared to it, the bus in New York seems to be the product of the grandfather's generation, and it is not an opponent of the era at all, as long as you take a Chinese bus in person, you will completely fall in love with it!

Also, a trip to China is a game-changer for you, and I'm looking forward to discovering something in the next few days. ”

An athlete from the U.S. delegation shared on his social media account.

This trip to China was completely beyond his imagination. In his impression, China has always been an economically backward and closed country, and the impression that appears in the US news is always negative, and the camera is often dirty and messy.

As soon as the plane landed, he found that the degree of modernity here was not much different from that of New York, with a lot of traffic and high-rise buildings, people were polite, and many of the shops seen in the United States could be found in China.

The phone in charge of the reception of China Bus has been busy, and many foreign businessmen have called directly to ask for the quotation of Kunpeng bus, and they are very interested in this new energy bus independently developed by China.

The Kunpeng bus running on the main road of the capital is the best event billboard, as long as it costs 2 yuan to get on the bus and experience the whole process, feel the advantages of this Chinese product.

The Olympic Games is not only a grand event for the sports world, but also a platform for the political and business circles to gather and communicate.

After a three-year absence from China, Akio Toyoda, the successor of Toyota, the world's largest automobile group, came to China again.

Of course, he was invited to attend the opening ceremony of the Olympic Games, and by the way, he inspected Toyota's business in the Chinese auto market.

In the past two years, while GM and Ford are in trouble, Toyota has finally reached the top of the U.S. market, both in terms of sales and profits, which are beyond the reach of other manufacturers.

However, in the Chinese market, Toyota has not achieved the position corresponding to the global auto hegemon, and the original goal of occupying 10% of the local market has not been achieved for a long time, not only lagging behind Guojianglong Volkswagen, but also being suppressed by the local snake Zhonghua Group.

In Akio Toyoda's market strategy, the U.S. market ranks first and the Chinese market ranks second. Now that Toyota has reached the top of the U.S. market, beating the old American manufacturers, it can free up its hands to enter the Chinese market.

Obviously, if Toyota wants to reach the top of the Chinese market, it must cross the two mountains of Volkswagen and Zhonghua Group.

At that time, Akio Toyoda skillfully used a clever plan to get Toyota rid of two weak partners in China, and in one fell swoop, he was praised as a genius by the two major countries in the north and south. However, since he left China, Toyota China has acted in a proper manner, basically following the route he set at the beginning.

"In the past, I reminded you to treat the Chung Hwa Group as a major competitor and to suppress their development with all your might.

In the past, there was only Volkswagen in China, but now there is another stumbling block of Zhonghua Group. ”

Faced with the poor performance of the Chinese market, Akio Toyoda was unrelenting in his criticism of the leadership in China.

"Your Royal Highness Zhang Nan, we were ready to reduce the price and snipe, but the Chinese joint venture representative did not agree. They believe that to ensure that the company's profits come first, they should not reduce their value to compete with their own brands.

If the Chinese side does not sign, we have no choice but to compromise and proceed with the original plan. ”

Toyota China's Japanese executive replied with an aggrieved face.

"In addition, we didn't expect the technological progress of Zhonghua Group to be so fast, they have already made a lot of achievements in the field of new energy, and it is too late to suppress it. ”

In China, Toyota has always been targeting international giants such as Volkswagen and General Motors, but it did not expect to be seized by independent brands such as Zhonghua Group to develop.

"The 50:50 joint venture equity ratio is a Chinese government regulation, and we have to get used to this arrangement. If you have a 100% equity ratio like the U.S. market, then you won't have the shackles you said. China wants profits, and we want the future.

In addition, we must speed up the introduction of new products into China, and even the Lexus brand can be produced locally in China in the future. ”

Compared with others, Akio Toyoda's mind is very clear-headed.

Although China has also suffered a certain impact from the global subprime mortgage crisis, economic growth is still strong. The U.S. auto market has fallen sharply, and the Chinese auto market will soon replace the other party as the world's No. 1.

If it wants to dominate the Chinese market, Toyota must show its own housekeeping skills.

After reprimanding the executives stationed in the Chinese market, Akio Toyoda, accompanied by them, came to two disassembled "Han" sedans, one with a pure electric system and the other with a hybrid system.

Through the relationship, it is difficult to find these two prototypes to disassemble, and it seems that Toyota is very sensitive to changes in the field of new energy.

"After analysis by the company's experts, the Chinese's ZHS hybrid system bypassed our company's patents and could not sue them for infringement of intellectual property rights. It can be said that they have diverged and continued at the crossroads of our THS hybrid system, with their own technical achievements.

In addition, in the field of pure electric vehicles, the automotive technology derived from Tesla in the United States has been carried forward by the Chinese and has been at the forefront of us. This is mainly due to our focus on the THS hybrid system and too little investment in the pure electric field.

Although these words are demoralizing, they are true. ”

The focus of Akio Toyoda's inspection of China is what is the strength of the new energy technology of the China Group? You must know that Toyota's THS hybrid has only achieved its current achievements after more than 10 years of time, and no matter how powerful the Chinese are, they will not surpass Toyota's technology.

"According to the information we have learned, Zhonghua Group has launched its own ZHS hybrid system in a hurry, and it has not been tested too rigorously. The Chinese dare to improve while producing, and their operating processes are fraught with danger.

It will take us three years to carry out a model change, while the Chinese can do it once a year. Their products were introduced to the market in a more semi-finished condition, and fortunately there have been no major failure recalls. ”

Listening to the gushing reports of the executives stationed in the Chinese market, Akio Toyoda began to ponder how to respond.

Meanwhile, elsewhere in the capital, Volkswagen CEO Winterkorn was invited to China to attend the opening ceremony of the Olympic Games.

China is already the single market with the largest sales volume and the highest profit for Volkswagen, and the importance of the Chinese market is irreplaceable for Volkswagen.

Originally, I thought that international giants such as General Motors and Toyota would be Volkswagen's strongest competitors, but they were unexpectedly stolen the limelight by China's local car company Zhonghua Group. The economy cars they produced seized Volkswagen's original market share, and its sales continued to remain the No. 1 in China, which made Volkswagen, accustomed to the position of the boss, very uncomfortable.

The introduction of the Skoda brand in China has not been able to achieve the expected results, and Skoda, which is positioned lower than the Volkswagen brand, cannot achieve the strategic goal of suppressing China's own brands, and can only hope for the success of localized products of "making China with China".

Volkswagen has formulated the X and Y plans respectively, and the family car specially developed for the Chinese market has taken shape, and it is expected to be officially launched next year.

However, Zhonghua Group seems to be at the forefront again and has begun to make great efforts in new energy vehicles. Whether it is pure electric or hybrid, it is more radical and rapid than Volkswagen.

During the Olympic Games, the new energy storm set off by the China Group was very popular with the theme of the Green Olympics.

In order to experience the real level of new energy vehicles made in China, Volkswagen CEO Winterkorn boarded a pure electric "Han" taxi borrowed through a relationship with his assistant, and planned to drive it on the road for a test.

The Volkswagen Group also has its own test products for all-electric vehicles, which Winterkorn has personally test-driven, so he can get first-hand information to compare the differences.

Stepping on the accelerator, "Han" accelerated very quickly through the motor, and Winterkorn felt a push behind him. Moments later, a "Han" with the capital's taxi logo flying was speeding at more than 100 kilometers per hour on an empty road, and in order to test his fast performance, he increased his speed to 120 kilometers per hour before braking suddenly.

"Squeak—"

The mid-level car "Han" stayed firmly in the middle of the road, showing excellent braking performance.

Later, Winterkorn and his assistant drove the "Han" taxi on the road to conduct various tests in an effort to evaluate it objectively.

Although there is a gap in texture compared with Made in Germany, the Chinese still do a good job in terms of performance.

After the test drive, Volkswagen CEO Winterkorn had to admit that Zhonghua Group can become the exclusive sponsor of the Olympic Games and indeed has its own core technology.

What is embarrassing is that the process of his driving "Han" on the road test was filmed by the capital traffic police camera, and he drove to 120 kilometers per hour on the road with a speed limit of 80 kilometers, which was very obvious that he had violated the speeding violation.

Fortunately, he was not stopped by the traffic police on the spot, otherwise the CEO of Volkswagen was arrested for speeding in China, but the subject of great interest to reporters.