Chapter 351: Character Determines Destiny

Regarding Arthur's sudden investment intention, Chen Legend was only slightly stunned, then regained his clarity, and said with a smile: "Is Mr. Bolin serious?"

"Of course, I'm very optimistic about the future of legendary literature, and although original literature is an emerging market, it has unlimited potential, and I am very willing to invest if I can. ”

was not directly rejected, Arthur, who was just casually tempted, seemed to see an opportunity to intervene, knowing that in the future, legendary literature was packaged and sold to Fat Penguin as a whole, and was reorganized and listed by Fat Penguin to create a group with a market value of 35 billion.

"Since you are so sincere, we will not turn people away thousands of miles away, this matter can be considered. Chen Legend pondered for a moment, smiled and agreed.

Chen Legend was the first to see the value of IP, so in 2004, he created a legendary literature with the starting point as the core, and now legendary literature once accounted for more than 70% of the online literature market.

However, since the acquisition of the starting point in 2004, Legendary Literature has not only lost money year after year, but also has not been nervous about the idea of using the original copyright, and has made two additional investments in it, an additional 10 million yuan in 2005 and an additional 100 million yuan in 2006, although the value of the starting point can be fully affirmed.

But it has been losing money, spending money without making a profit, and it has also caused a lot of complaints within the Legend Group, which has begun to decline, and recently Legend Literature has made a new loan report, hoping to borrow another 200 million from the head office, which has caused a lot of disagreements within the group, he is having a headache, not that the Legend Group can't get the money, but it continues to smash like this, and he can't see the benefits, and he can't explain to the shareholders, after all, the current Legend Group is a listed company.

The others who heard the conversation between the two had different expressions and moods, some were happy to have a new injection of funds, while others felt a headache and rejection for adding more power to the legendary literature.

Among the people who felt a headache was Boss Wu, who glanced at his opponent, the CEO of Legendary Literature, and found that the other party looked indifferent, and couldn't help but sigh lightly, to be honest, he was willing to let Legend acquire the starting point, that is, he hoped that under the promotion of Legend, the listing that ordinary start-ups are eager to go public, and the starting point is also expected to be realized.

However, the structure of legendary literature is too complex, and it is not a business group that grows naturally from the beginning, but a plate that is kneaded through capital actions based on the strategic layout envisioned by Chen Legend.

In fact, over the years, the Starting Point team has repeatedly confronted the unified will of the Legend Group. At the beginning, Chen Legend intended to try to start for free, but he gave up because of strong opposition, and later tried his best to resist when implementing the company-wide access to the Legend Pass system, but in the end, Chen Legend personally forced it to be implemented.

There are many more group interests that bind the starting point and many business companies. For example, the billing system and payment system that were previously connected to Legend Online had to pay a high fee of 20% of the revenue at the starting point. In addition, 20 percent of the wireless revenue is also given to the wireless division of legendary literature, which is no wonder if it loses money year after year.

What's more, Legendary Literature is not the only literary website that starts from the beginning, and the management considers the interests of the whole, not a single one, so there are big differences...

Arthur naturally doesn't care what other people think, as long as Legend Chen agrees, it is enough, and Arthur also figured out why Legend Chen didn't reject his proposal to invest, since the other party has the idea of listing Legend Literature, then finding a suitable investor is a must, and his Arthur Boleyn's identity and wealth are good choices.

At the same time of pan-entertainment, the jade of original literary content has both copyright resources and the valuable value of mobile Internet entrance, which is coveted by everyone.

Arthur really attaches great importance to it, although he also takes a certain risk, after all, the development path of legendary literature is not smooth sailing, in fact, legend has every chance to make legendary literature into a scale of tens of billions, but because of various internal frictions, only pay attention to the layout and ignore the implementation and other reasons, a good hand of cards is played poorly.

Speaking of which, the legend is going in the right direction, only one reason is that it went too early, and the other reason is that it went too quickly. Because of the urgency to make money, the legend has not been able to stick to it for a long time in every direction, and once a project does not gain revenue in the short term, it immediately changes lanes and starts again from a new project. As a result, the ability of employees to move on to the next project before they could finish adapting to the previous project, and the time it takes to continuously switch paths makes the cost of Legend extremely high.

And it is the lack of this patient persistence that leads to the decay of the later period. Arthur also hopes that his entry can change something a little, even if it can't be changed, this investment is also cost-effective for him, and it is a big deal to wait for the day when it is acquired, and now the funds he invested will be compensated several times.

Moreover, he can also get the moon first near the water, grab some famous IPs in the later stage, hold them in the palm of his hand, and insert them in the film and television circle of the Celestial Empire...

Financing, investment, is by no means a matter that can be done in a few words, which involves negotiation and compromise on many sides, and requires both parties to send teams to engage and negotiate.

Of course, Arthur and Chen Legend negotiated the tone of cooperation, and the rest was naturally handled by their respective subordinates, and because of this relationship, the relationship between the two sides became closer and the atmosphere became more and more harmonious.

At noon, Chen Legend invited Arthur to the high-end private chef restaurant Rongfu Banquet, which was hidden in the villa group of Sinan Mansion in the magic capital. It can be said that it is the only high-big-secret restaurant in the magic capital.

A business banquet is decent, and a family banquet is friendship.

In the words of Chef Rong's family banquet, "eat a table with a story in a house with a story", but I have to say that whether it is from the environmental hardware or the food, service and other software, Arthur feels a kind of luxury and exquisiteness.

And with the help of the wine table culture, Arthur also came into contact with the most authentic side of Chen Legend, warmth, and the two talked about family things the most, rather than wealth and business.

After the meal, the two sat at the tea table, drank tea, and chatted about the game, knowing that Arthur also had a mobile game studio and developed two mobile games that began to become popular, he was not very interested, and in the subsequent chat, Arthur also found a problem that had plagued him for many years.

Why did the game business of Legend fail so quickly, after some communication, he knew the reason, in fact, Chen Legend did not look down on "Legend", but on any game. He really has no feelings for this game business, and games are just a tool for him to make money.

"Online games make me the mainstream of the society contrary to the original intention, to be honest, online games can't carry my dreams, I want to transform, I want the society to recognize my value... ”

After separating from Chen Legend, sitting in the returning car, Arthur kept thinking about Chen Legend's words in his mind, whether it was drunk or not, this should be the other party's truth, he didn't look down on the game, maybe it was because the game brought him too much pressure. When people equate "Chen Legend" with online games, he is the culprit in the eyes of the Celestial Empire society and parents.

This can also explain why he would spend money to build an entertainment empire, and throw his fortune, the group's main gaming business, aside and leave it to fend for itself.

Arthur couldn't help but feel sorry for a while, character determines fate, the other party is not a real entrepreneur, but more like an idealist who has not experienced human suffering.