First, on the occasion of the symposium of representatives of the industrial and commercial circles of Zhejiang Province, far away in the desert of the northwest border, a test convoy composed of five Chinese "Tang" vehicles was galloping in a hot and dry environment, followed by an engineering convoy carrying supplies and maintenance.

There are two more such test teams, one currently on the snow-capped Tibetan Plateau and the other winding through the humid and sweltering southwestern mountains.

In order to learn the lesson that domestic cars are prone to major failures after they are launched, Zhonghua Group has conducted 100,000 kilometers of on-the-ground road tests in accordance with international standards for the new self-built model of Zhonghua "Tang".

"I'm No. 1, everyone, take note, cross this no-man's-land road without a break at noon, and try to get to the next accommodation station marked on the map before dark. ”

The captain of the convoy commanded with a walkie-talkie.

The temperature difference between day and night in this uninhabited area is too large to be suitable for wild accommodation, and you must rush to the next post station before dark.

In addition to the test drivers, there are also engineers in the team who are responsible for collecting various test data and preparing for future improvements.

"The refrigeration capacity of this broken air conditioner is too weak, and it feels like the temperature inside and outside the car is the same!"

An engineer sitting in the back complained.

I thought that I would take the initiative to apply to participate in this long-distance road test, and by the way, I could also travel to visit China's great rivers and mountains, but I didn't expect to be constantly rushing every day, and the mood of seeing the scenery had long been gone, and only the torment remained.

"Maybe the wind and sand dust is too big, the water tank and condenser are dirty, and the refrigeration effect of the air conditioner is reduced. Bear with me, and wait until the evening to rest and check it out. ”

The test driver who was driving said after touching the air conditioning outlet with his hand.

Test drivers like them can guess the small problems of the vehicle with experience.

"Look at the other cars at night, and if they all have the same problem, then you need to find someone to see if the design is flawed. ”

This is the purpose of the road test, which is to constantly find various small conditions of the vehicle during long-distance driving.

Since it has already been unveiled at the auto show, the Chinese "Tang" did not do black and white striped camouflage, and drove directly in the form of a production car.

Whenever I go to a place to refuel and rest, there are always many drivers or passers-by who come to watch, and many people regard such a beautiful SUV as an imported car or a joint venture brand car.

"This off-road vehicle is really good-looking, it's imported, right? It's estimated to cost more than 300,000 yuan. ”

The concept of SUV has not yet become popular, and many people see this type of car collectively referred to as an off-road vehicle.

When they learned that it was a new car independently developed by Zhonghua Group, many people couldn't believe that a domestic car could be designed to look so good.

"Is this a shell copied abroad? Domestic designers definitely don't have such skills!"

The impact of the plagiarism door is still there, and some well-informed people started to associate and ask.

But more people are asking about the price, how much will such a beautiful SUV sell for?

The test driver's answer to such a question is that they have no comment, because they don't know either. The final pricing power is in the hands of the boss Han Hao, according to the price of more than 300,000 imported RAV4 and CRV models on the market, the price of the Zhonghua "Tang" SUV should be higher than that of the sedan.

The pricing market research of the Chinese "Tang" is also underway, and the price is low, and the loss cannot make money, and if the price is high, consumers will not buy it. Therefore, considering the comprehensive cost, it is necessary to do a thorough survey of the mentality of consumers.

"I think it should be more than 100,000, but it's best not to exceed 150,000, because no matter how high it is, it is estimated that many people will choose joint venture cars instead. ”

The mentality of this consumer represents the tendency of many respondents, and 150,000 yuan has become a red line to distinguish domestic cars from joint venture cars.

Although the appearance of the Chinese "Tang" has been unanimously praised, Han Hao still intends to go first in volume, and the reputation of domestic cars will not be immediately improved because of a new car, which is a long process.

Therefore, the price of Zhonghua "Tang" will be lower than the standard of 150,000 yuan, and it will be extended and developed after consumers recognize the "Zhonghua" brand in the future.

China's auto market is full of flowers, and the world's auto giants are concentrated here, and the competition is extremely fierce. In particular, the Chinese "Tang" is shouldering the heavy task of reversing the image of the Zhonghua Group, and it can only succeed and not allow failure, and it is bound to make concessions on price.

"Only by letting consumers contact and use your products will they know how good your products are, and only then can the so-called word of mouth be formed. And a good reputation can bring the next batch of consumers to continue to circulate. ”

However, in terms of external publicity, Zhonghua Group still revealed through the media that the price of Zhonghua "Tang" should be between 15 and 180,000 yuan in the future.

This is a psychological technique, using people's "high open and low go" gap psychology to win the favor of consumers, first set a high price and then make a low price that is actually tens of thousands less, so that consumers feel profitable, so as to accept the real pricing of manufacturers.

Since the debut of the Chinese "Tang", it has won the title of "the most beautiful Chinese car" on the Internet, and a group of netizens who know cars spontaneously gathered in the automobile forum to share and comment on every news from the new car.

The photos of the test team refueling on the side of the road were also taken and uploaded by people with digital cameras, and every move of the Chinese "Tang" could not escape the tens of millions of fiery eyes of netizens.

"The price of the Chinese "Tang" will inevitably not exceed 150,000!"

According to the analysis of the previous pricing of Zhonghua Group, the price of new cars on the market is all on the civilian route, and the main pursuit is the first in volume. The Great Wall has made a CUV of less than 100,000 yuan, which has virtually set a price benchmark for domestic off-road vehicles, and consumers will not buy it if the price is too high. Although the price of the same type of imported SUV is as high as more than 300,000 yuan, the price in the United States is converted to more than 200,000 yuan, so the cost of domestic SUV should be lower.

Countless people replied to this post, and most of them agreed with the poster's statement, thinking that the Chinese "Tang" would be listed at a price close to the people.

In anticipation, Zhonghua "Tang" just did not announce the listing date, and the media always thought that the National Day would be a good day, but unexpectedly, Zhonghua Group still remained silent.

During the long-distance road test, many small problems were found that needed to be further modified and improved to the new car, so the launch date of the Zhonghua "Tang" was postponed.

At the beginning of the autumn and winter handover, the central leadership ushered in a new leadership collective, and China began to embark on a new historical journey.

The leadership of Zhehai Province also changed blood, the former secretary Xia Zhengde was transferred to Nanyue Province, Zhao Guoping was parachuted into Zhehai as the new secretary, and the post of governor of Zhou Nansheng remained unchanged.

As the industrial leader of Zhehai Province, Zhonghua Group is naturally also a stop for the new secretary to inspect.

As a Zhonghua Group, which is often included in the visit points, it has become the norm to receive leaders to inspect, so the arrival of the new secretary has not caused too much turmoil, and the employees can do what they should do and do their own work seriously.

Han Hao was dealing with Zhao Guoping, a tall and powerful man for the first time, and he didn't need to get too close to an official now, but only needed to maintain a good relationship with the government. The scale of the Zhonghua Group has given him a certain confidence not to cling to the powerful, which is also one of his experiences of success along the way.

"Do business honestly and be innocent. ”

This is a sentence that his father Han Yongfu often says, and Han Hao feels that he is correct after a lot of experience.

Zhao Guoping and his entourage visited the Zhonghua Group with great interest, especially stopped for a long time at the China Automotive Research Institute, and saw many foreign friends working for the Chinese in it, and the new secretary was very happy.

"I had heard of the name of the Zhonghua Group when I worked in the province next door, and I also asked the relevant personnel why our province could not produce a powerful automobile company, and now I understand part of the reason after looking around.

It is indeed very rare for Zhonghua Group to invest heavily in R&D, and it is really rare to be able to integrate international human resources for my use. Only by constantly maintaining innovation can we maintain our leading position and compete directly with foreign automobile companies in the future.

When I came in by car, I saw the slogan standing at the gate of your group - 'Build a car for the rise of China'!

This entrepreneurial spirit and lofty goals are very good, reflecting a vigorous and enterprising atmosphere. ”

The outstanding performance of Zhonghua Group made Secretary Zhao continue to talk with great interest.

"As the only automobile company in Zhejiang Province, Zhonghua Group was able to compete with the three major automobile groups in the fierce market competition last year, which is very rare. In addition, after listening to your introduction, this year's sales are expected to continue to increase compared to last year, which is even more worthy of congratulations.

If we don't vigorously support an excellent enterprise like Zhonghua Group, if our provincial party committee and provincial government don't vigorously support it, then who else will we support?"

Hearing this comment directly praising the Zhonghua Group, Han Hao took the lead in applauding, as long as the province continues to support him, it will not be a problem to become China's largest automobile group in the future.

"However, I walked a lot around today, and I was still a little dissatisfied. ”

After everyone applauded, Secretary Zhao's words made many people, including Han Hao, feel uneasy, and they didn't know what kind of medicine was sold in the new hand gourd.

"That is, Zhonghua Group now has nearly 4,000 R&D personnel and front-line workers, but it has not been able to establish a strong party organization.

Such a situation is very common in China, and many non-public enterprises do not attach importance to party building, resulting in the sloppy grassroots of party organizations and a vacuum.

Historical practice has proved that party members are often vanguard models who can play the role of leaders in times of crisis.

Many comrades are here today, so let's have a good discussion on the issue of party building in large private enterprises. Director Xiaohan, as the owner of the company, first of all, let's make a statement. ”

To be honest, Han Hao really didn't pay attention to this aspect of the situation, he just thought about how to let the company develop in the market competition.

"I obey and support the grassroots party building work in Zhonghua Group!"

In front of everyone's eyes, Han Hao expressed his attitude freely.

"Well, take Zhonghua Group as a pilot for party building work and explore a party building path suitable for the development of private enterprises. ”

With a wave of Secretary Zhao's hand, Zhonghua Group became a major pilot among the three fires for him to take office as a new official in Zhehai Province.