Since July 7 last year, Starbucks' stock fell to its lowest point in 52 weeks, at $14.95 per share. Starbucks founder Howard Schultz returned to the role of CEO and began a series of solid and powerful reforms. Finally, in the third quarter of this year, it achieved its first earnings growth since the first quarter of 2008.

After this, Starbucks Inc.'s stock price rose steadily. At present, the total value of Starbucks' stock is about 13.14 million, with a yield of more than 31 percent, and the total value of Apple's stock is 54.32 million, with a yield of more than 34 percent. ”

Arthur leaned back in the boss's chair, crossed his hands in front of him, and quietly listened to the report of Smith Jama, who was looking at him with curiosity and admiration.

For Smith Jama's admiring gaze, Arthur naturally knew the reason, and the shares of these companies he insisted on buying were all rising steadily, and in such a short period of time, the yield had reached thirty or forty percent.

He invested a total of $100 million in the U.S. stock market, and now the total assets in the U.S. stock account have become more than $138 million!

This kind of high yield, if known to the outside world, will definitely usher in a burst of hype, giving Arthur the aura of a new investment genius.

You know, in the world's investment community, 20% is a magical rate of return, whether it is the older generation of investors, Warren Buffett, Walter Schloss, Soros, or a new generation of investment backbones, Einhorn, Ackerman, Karaman, the best investors always have a return rate of close to 20%.

After all, diversify your investments and hold them for the long term. When the scale of funds is large, there are not many options to choose from, so everyone's income looks similar.

Arthur was not secretly complacent about this, he knew better than anyone what he was relying on, and if an encounter like him could not succeed, then he could really die again.

"Hehe, it reminds me not only of what Charlie Munger said, which is 'If you buy an undervalued stock, you have to wait until the price reaches the intrinsic value that you calculated, which is very difficult to calculate. But if you buy a great company, you just sit there and stay. ’

It seems that I will just have to lie down and wait for them to appreciate in value in the future. Arthur teased with a happy smile.

This made the chief adviser Angela and Smith Jama sitting opposite him chuckle together, Angela's beautiful eyes flashed, and she said with a smile on her face: "During this time, I have also been analyzing the characteristics of the rebound and recovery of U.S. stocks, and according to the analysis and comparison of the top individual stock data, I have summarized a little prediction from it."

In the future, if we grasp the rise of new technology, the innovation covering most of the technological elements and the recovery of the old economy, covering real estate and infrastructure cycles, these two main lines, we can basically find some big bull stocks. And a large number of white horse stocks can also be found in it.

Therefore, there are many good stocks to choose from, and the most important thing in investment is not to be able to hold it, the core of investment is risk control, and the best investment is to obtain the return after stripping the risk. ”

From Arthur's ridicule, Angel heard the decision of his young boss to hold on to his stocks and hold them for the long term, however, having just experienced a hellish 2008 financial crisis, everyone thought that the US stock market would experience a Great Depression like 1929. The top five investment banks in the United States are at risk of bankruptcy one by one, and the end of the world is just around the corner.

Although the U.S. stock market took the lead in rebounding in March this year, everyone is still shrouded in the shadow of fear, and no one knows whether the rally will be long-term or temporary, and the future is full of uncertainties.

And this uncertainty is risk, after all, everyone in investment is facing a world full of uncertainties. In line with the attitude of being responsible for the investment and financial guidance of her new boss, Angela had to remind that the current situation is not suitable for long-term heavy holding, and the best way is to exceed the profit line, take profits, and settle down.

Smith Jama on the side glanced at Angela with deep eyes, and then looked at his boss, also showing a look of deep understanding, and nodded, expressing his approval of Angela's opinion.

Unfortunately, Arthur couldn't listen to the advice of the two, because he was the only one who didn't need to wait until everything was over, looking in the rearview mirror, regretting how he should have been, he saw what would happen in the future, not what might happen, and the risk uncertainty for everyone was high certainty for him.

In the face of high certainty, he will definitely hold heavy positions and even increase leverage.

Just like Warren Buffett bought a stake in Goldman Sachs last year, he bought preferred stocks. Arthur also studied and thought about this, if Buffett did not cross over, then why did he choose to invest in Goldman Sachs when it was like the end of the world?

After thinking about it for a long time, Arthur finally guessed that Buffett might just make a judgment at that time, whether Goldman Sachs would go out of business. As long as Goldman Sachs does not go bankrupt, Buffett will be able to get a 9% dividend. At the same time, if the stock price rises, it can also be converted into common stock.

From this, Arthur understood a truth, investment, is not to dig cattle stocks, but to identify risks.

"Hehe, I want to ask you, what is the most important thing for investors?"

With a faint smile on his face, Arthur relaxed in the boss's chair and asked a question, but he didn't want to listen to the answers of his two subordinates, but then said: "My understanding is that BO momentum is often more important than the superficial increase. What can make people make money must be assets that do not move much in the long run, and it is best to keep rising.

If an asset or stock does not pull back every year and rises steadily by 20%, you will hold it until the full yield. That's what makes it the most valuable.

Of course, I also know that in the world of investment, there must be people who win the lottery, and there must be people who buy stocks with a yield of more than 100 times. But that person doesn't have to be me. However, I would like to say that when it comes to investing, it's not about explosiveness, it's about who lives longer.

I won't say much about Apple, look at the Amazon, when the Internet bubble burst, the Amazon's stock price fell by 99%, as long as 10 years, and now I am slowly watching the company's stock price crawl out of the rubble. There was also a financial crisis in between, but it is still rising steadily.

IT SEEMS TO ME THAT AFTER A LONG PERIOD OF TORTURE, THE FUTURE IS EXACTLY WHEN THE AMAZAS STOCK PRICE TAKES OFF, AND I DON'T WANT TO MISS THE OPPORTUNITY TO TASTE GANLU. ”

Feeling the boss's insistent attitude, Angela and Smith Jama glanced at each other, and both saw a trace of helplessness in each other's eyes, but they also felt heartfelt for their own boss, who could have such an investment insight at such an age.

After all, being able to hold for a long time does give you an overall return on your assets. And those who are not firm in their mentality and chase up and down, more than 70% will lose money.

At least they don't have to worry about their boss being the kind of person who is insistent, capricious, and anxious.

Angela's eyes flickered, and her expression suddenly became serious and said: "My investment philosophy has always been that the proportion of financial investment should never exceed 30% of the total assets of individuals.

Boss, your current financial ratio has been seriously unbalanced, and almost all the funds have been invested in the financial market, gold, stocks, no matter how big their rise, can not exclude their own risky investment attributes.

I've been thinking about a question for a long time, in the future, people will look back and find that the financial investment scene in front of us is just a large-scale transfer of wealth, and now investors in all walks of life may feel that they have made a fortune, which is the same thing as rumors, the first group of people to participate made a lot of money, but in fact did not create wealth at all. Counting the cost of friction, wealth is even reduced.

As long as there are enough people involved and enough money involved, a speculative game can be played for a long time, so I think that only real business can really create wealth!

"Haha... For Angela's solemn advice, Arthur couldn't help laughing, shook his head and said: "I very much agree with your view that only real business can really create wealth, rest assured, this imbalance in the ratio of investment assets is only temporary, you also said, this is a large-scale transfer of wealth, what we need to do now is to take advantage of this opportunity, let these wealth transfer into our pockets, and provide enough funds for me to build an industrial kingdom!"