159 Deeper and comprehensive cooperation

"Japan's exclusive agency?" Xu Zhi said with a smile: "Our company already has a distributor in Japan. ”

Morita Schoo said: "I know, Ito-Yokado's company, but as far as I know, this company has only signed an exclusive agreement with your crane machine, and for the arcade machine, you just renew the contract normally, and there is no mandatory agreement, right?"

Xu Zhi couldn't help frowning when he heard this, this is indeed a fact, Sato Junichi is indeed capable, but when Midea can only make crane machines, Xu Zhi needs this kind of person. And when the arcade machine began to sell well, he needed a partner with capital and resources.

But because there has been no suitable new cooperative dealer, and the United States has always been the main market, so Midea's arcade business in Japan is still in charge of Sato Junichi, but the profit is very much pressed by Midea, and the arcade is a simple delivery agreement.

But these are trade secrets, although it is not a big deal, but in Midea, there are very few people who know about it, but I don't know if Sony got the news from its own company or Sato Junichi.

Xu Zhidao: "In Japan, our company really needs a long-term and stable partner, but I would like to know what Sony can bring to our company."

"We at Sony have been established for more than 40 years and have a complete distribution channel in Japan, so I don't need to say more, Mr. Xu should know it. ”

Xu Zhi nodded and said, "Yes, but the arcade machine in Japan is not the mass route." ”

If it is in the United States, the products of a large company like Sony can be extended to the terminal stores, and then use this relationship to promote arcade machines, it is true that the sales of arcades can be expanded instantaneously, but in Japan, the main customers of arcades are game halls, and the population density in Japan is extremely high, enough to maintain a large number of game halls, which is a completely different customer group from the United States.

Morita Schoo smiled and said, "Of course, I know all this, but I can provide Mr. Xu with the most perfect cooperation plan." ”

Xu Zhi said: "Would you like to hear it in detail?"

Morita Schofu said: "I heard that because of the tank battle and the best-selling Pac-Man, Mr. Xu's company in Xiangjiang can't keep up with the speed of orders even if it outsources its products, and now the market in the United States is too big, and the United States company simply doesn't have the capacity and energy to develop the Japanese market, because of this, so Mr. Xu doesn't care much about the low sales in Japan, right?"

"Almost!" Xu Zhi nodded, the new game has just come out a few months, and several major foundries have not even had time to produce orders from the United States, and the market expansion in Japan has slowed down, according to the plan, it is necessary to wait for the enthusiasm of the American market to slow down and then slowly develop Japan and other markets in Europe and Asia.

Morita Schofu said: "The method I proposed is a one-time solution, Sony has its own chip factory in Japan, motherboard Zhang, display factory, assembly factory, as long as Xu Sheng authorizes, then the chip is made by Sony, the motherboard I produce by myself, the display is the same, and finally I will assemble, and Mr. Xu doesn't have to care about anything, just take the license fee with peace of mind!"

"Mr. Morita's plan is really perfect!" Xu Zhi said, this large company has a complete industrial chain, which is indeed terrifying.

Morita Sauf said: "Regarding the profit, I can guarantee that Mr. Xu has gained more than the current model, and our Sony is not making money from Midea, but from all suppliers of Midea, especially buying motherboards from Texas Instruments, which is much higher than our own production by Sony, and the cost of some foundries in the United States is also very high." ”

Xu Zhi nodded, the main board was a little sacrificed in terms of cost in order to streamline management costs when starting a business, but now that the company has gradually grown, this part naturally has to be reorganized.

Morita Schov continued: "Not only that, but we at Sony can also provide Mr. Xu with better quality motherboards and monitors at a cheaper price, which is also the basis of our cooperation, and everyone benefits together." ”

"Okay, in principle, I agree, if you want to go to the specific details, Sony can send someone to Xiangjiang and Midea's management to discuss in detail. Xu Zhi nodded in agreement, and said: "There is one more thing, since we want to cooperate comprehensively, then I want to use Sony's channel to sell our company's refrigerator products, and other household appliances will be involved in the future." ”

"Mr. Xu's company is preparing to enter the home appliance industry?" Morita Shofu was a little surprised.

Although Midea has negotiated a deal with York, after all, the production line has not been delivered to Xiangjiang, and it is reasonable that Sony has not found out about it.

Xu Zhi said: "Yes, Sony's products are all over the world, I think it shouldn't be difficult, right?"

Morita Schov frowned, sales channels are the core of a company, and Sony also has electrical products, but in addition to TVs, in white goods, Sony's achievements are not obvious.

But when the channel is shared, with the passage of time, Midea will inevitably grasp all the contact information and slowly develop.

Xu Zhi understood the other party's thoughts and said: "As far as I know, compared with other electronic products, Sony's business in white goods is not successful, and the channel is shared with us, although our company is indeed taking advantage, but Sony will not suffer, the white goods market is so big, and there are so many competitors, does Sony care about one more?"

Morita Saufu said: "That being said, this channel is the result of our Sony for decades, and it is not cost-effective to give it away for nothing." ”

Xu Zhidao: "It's just the home appliance department, Sony's main business is video recorders, radios and TVs, I don't want these channels." ”

Sheng Tian Shaofu smiled and said: "Okay, I can give you some information on channels in the white electricity area, and I can also introduce you to it, but you have to talk about the specific cooperation yourself!"

"What an old fox......

Xu Zhi secretly said in his heart, it is obvious that the long-term cooperation between Sony and dealers must have a large number of discounts, but these Sheng Tian Shaofu obviously do not want to share with Midea.

However, Xu Zhi is still acceptable to this achievement, in this mature industry, it is very difficult to open the market, under normal circumstances, it is necessary to check the dealers in the local area, TV stations or print media are investment advertisements, one place and one footprint, and slowly become famous.

With some channel resources and introductions from Sony, at least the sales managers can directly find the right person, and then as long as the negotiation is successful, it is much more convenient than looking for a lantern with their eyes closed.