In November, the promotion of "Zootopia" appeared on the Internet.

Animated movies and TV series are the two pillar industries of Crimson, and the audience has a good reputation, so as soon as the news of "Zootopia" came out, it immediately aroused countless attention from the outside world, especially some audiences who have a soft spot for animated movies, and they are secretly looking forward to the release of this animated film-

The company decided to start the release at the end of December.

Strictly speaking, from the end of November to March of the following year, these eighty or ninety days are what people often call the New Year, however, although December has entered the category of the New Year, because it is the beginning of the New Year, although there are many opponents, the real boss will still appear in January and even February, that is, the real Spring Festival.

Therefore, the release before the Spring Festival is relatively conservative.

This is also related to the fact that animated films are no longer as fresh as they were at the beginning, there are more and more international animated film creation companies, although the level is not as good as Crimson, but so many companies have instilled in the audience one by one, and most audiences are no longer so addicted to animated films.

After all, there is no such thing as a permanent trend.

Take the martial arts that were once popular in the past, since Luo Yuan came to this world, martial arts has entered a weak period, and now with the development of Luo Yuan and the company, martial arts has almost become yesterday's yellow flower, and there are very few martial arts dramas that can be put on the screen every year, and even have to rely on remakes of the classics to awaken the audience's feelings, in order to get those few ratings.

Luo Yuan also thought about making martial arts dramas.

But firstly, the development of martial arts in this world is no worse than in the previous life, and there are also martial arts masters at the level of Jin Yong Gulong, even if Luo Yuan takes out the "Condor Trilogy" of Old Man Jin, or Chu Liuxiang and Lu Xiaofeng of Gulong, etc., there is no guarantee of how popular the results are, and secondly, martial arts has entered a weak period, which was worse than the youth dramas on the bad street, and Luo Yuan also has to consider the problem of market needs.

Of course, martial arts will be cool, but animated movies will not.

Luo Yuan pondered, in fact, martial arts movies can't be said to be cool, in the previous life, although martial arts themes and TV series gradually lost their popularity, but the emergence of related domestic animations such as "Qin Shi Mingyue" shows that martial arts elements are still popular, which shows a truth, that is, martial arts are not dead, but they need to be presented in a different way, and a little more novelty and variables can be achieved-

In this way, the Condor trilogy and the like are not useless.

Luo Yuan is going to find a time to take out the plot of Jin Yong Gulong and adapt it into a cartoon, and even make an animated movie in the future, which can be regarded as making martial arts present in another form, but this project is very big, and Luo Yuan can't say when the specific requirements will be......

"Animated movies still have to watch Crimson. ”

"Yes, the two animated films imported from the West before, although the story is okay, it always gives me a feeling that it is too fake, as if there are a lot of deficiencies in the picture, maybe this is a technical gap?"

"Crimson animated film technology is the best. ”

"I heard that Crimson's "Zootopia" has also done IMAX plus 3D effects, and now this technology is used in many movies, but Crimson seems to be the best, so I'm still looking forward to this aspect. ”

“......”

Indeed, "Zootopia" has done 3D rendering, IMAX, it also has a certain effect, but the specific effect is definitely not as good as the previous blockbuster "Iron Man", which focuses on viewing effects, because there is still a gap in technology, and the next animated film should be able to overcome all the difficulties, and the viewing effect of the animated movie is also great.

Don't look at the excitement of talking.

Many movies with IMAX plus 3D effects, in fact, are boasting about the ingredients, in terms of real effects, they are almost inferior to "Zootopia", after all, if you want to shoot IMAX plus 3D effects, the cost is not a concept compared with normal movies, so many movies also boast of their top effects or something, nothing more than a gimmick, and the audience will find out when they enter the cinema, hey, is this IMAX, is this 3D effect sure it's not teasing me?

Yes.

Some domestic movies in the previous life are particularly good at playing tricks in this regard, a few shots are indeed magnificent, and the 3D special effects are also very obvious, giving people a feeling of being tall, but throwing away those three or two shots, the audience will find that this movie is no different from ordinary 2D movies.

This is flickering.

After doing a few shots of imax plus 3D, you can use this banner to sell some high-priced tickets, the abacus can be said to be jingling, of course, there are more excessive than this, some movies, when shooting, there is only a 2D version, and its 3D effect film is only made through technology in the later stage, so the 3D effect is naturally not very good, as for those 3D movies in the shooting technology is already far from those famous 3D movies, I will not list it here, this is also "Zootopia" The reason why I didn't promote technology such as 3D.

There are not many similar companies in China to overcome IMAX technology.

Even if you master a certain technology, you can't achieve the same effect, or you are reluctant to invest in it.

Besides, now, crimson animated movies no longer need to use this kind of gimmick to attract attention, whether it is the production lineup or Luo Yuan, the spiritual director- Although Luo Yuan is the nominal director of the movie, the people who really contribute the most are Ai Xiaoai and Gu Shouwen, but even if Luo Yuan is a mascot, the attraction to the audience is also huge, so with these gimmicks, the publicity effect can be achieved, there is no need to emphasize the IMAX and 3D effects of this movie at all, as long as it is mentioned so much, the audience who pursues this effect will naturally spend money to buy more expensive movie tickets.

That's the crimson undertone.

On Meow Eye Movies, the pre-sale of movie tickets has been opened, and almost at the moment when the channel was opened, the movie tickets of theaters in many prosperous areas were snatched up, and in some less prosperous areas, there are always so many people who book tickets decisively in the seven, eight or nine rows of cinemas in the theater halls of nearby theaters.

"The war for the Chinese New Year stalls has begun. ”

Gu Lang sighed, but unlike previous years, this year's Crimson is not a movie, but a cartoon, one is called "Mickey Mouse and Donald Duck", and the other is called "Cat and Mouse"!

Yes, these two works are done.

Because the story is relatively fragmented and relatively easy to create, the company's animation department is very efficient in completing it, but "The Legend of Nezha" still needs a certain amount of time, and it will not be completed until next year.