After a year's absence, the Hujiang International Auto Show returned to the public, where the last China Group shined, thus creating a golden era of rapid development.

At this year's auto show, Zhonghua Group announced early in the morning that all brands will participate to show the company's strength. In particular, the birth of China's first electric sedan, QQ, which has been hotly hyped recently, has attracted the attention of many consumers.

However, this year's international auto show has fallen into a dilemma, nominally a problem of venue and cost, and the world's top five international giants are absent. In fact, because of the revelation of the international exhibition giant Hannover in April, another auto show will be held in Hujiang at the end of the year.

Even the domestic boss FAW finally announced that it would not participate in the Hujiang International Auto Show in June, and instead invested in the auto show at the end of the year, which is said to be under pressure from Volkswagen. Because Volkswagen agreed to attend the auto show held by Hannover, which is also a fellow German countryman.

In this case, the organizing committee of the Hujiang International Auto Show feels tremendous pressure, and the five major international auto giants are absent, so what is the meaning of the auto show with the word "international". Tourists come to see the latest cars from brands like Ford, Volkswagen, Toyota, and their absence.

Due to the lack of planning, Hannover approved an auto show qualification, which led to an unprecedented collision of two major auto shows in a year.

Originally, there were more than a dozen auto shows in Hujiang every year, but they were all very small in scale, and they basically belonged to the promotion mode of the order fair manufacturers. Unexpectedly, now Hannover, an international giant, has come in, and in the name of a small exhibition, it has attracted many big customers, including the five international giants, which has put great pressure on the Hujiang International Auto Show.

In this context, the Organizing Committee of the Hujiang Auto Show took the initiative to retain influential customers.

In fact, the invitation letter from the Hannover Organizing Committee was also sent to Han Hao, expecting Zhonghua Group to attend the auto show at the end of the year.

There are two auto shows in Hujiang a year, and manufacturers will basically only consider participating in the exhibition once, after all, the cost of participating in the exhibition is expensive, and the influence of multiple exhibitions will not be improved too much.

"The organizing committee of the last Hujiang International Auto Show gave us a lot of help, and Zhonghua Group agreed to participate in the exhibition early on, so we will attend on time as originally planned!"

FAW said no, in order not to offend both sides, the second automobile sent a pavilion dominated by the Fengshen Blue Bird this time, SAIC only came to SAIC-GM because of local relations, and Volkswagen did not show up.

Influenced by the joint ventures, the three major domestic auto groups all focused on the Hannover Motor Show at the end of the year, and did not do much at the June Auto Show.

Therefore, as the hottest Zhonghua Group in recent times, it has suddenly become the leader of domestic brands.

When he heard Han Hao say that Zhonghua Group would do its best to participate in the exhibition, and at the same time bring the BMW on it, the staff of the organizing committee who came to contact him almost knelt down on the spot. It's easy to put the icing on the cake, but the world is really precious, and the organizing committee of the Hujiang Auto Show owes Han Hao a big favor.

Since it is a popular fried chicken as a domestic brand, the organizing committee has given the most central position of the exhibition to Zhonghua Group, so that it can attract the attention of tourists.

The big five auto giants did not make the cut, but South Korea's Hyundai-Kia Group, which jumped to sixth place in terms of production, did not want to miss the feast, and they did their best to display their brand models.

Kia, Yueda and Dongfeng have reorganized a new joint venture and obtained a sedan certification license issued by the Chinese government, and the former Pratt sedan can finally be sold nationwide. However, the Pratt model is clearly behind the times, and Kia is ready to introduce a Maxima model to the joint venture to replace it. If the response is good, it is not ruled out that the medium and high-end sedans will be put into production.

As for the Hyundai brand, there is no negotiation of the target to settle down, but it is rumored in China that Shouqi has contacted Hyundai Motor many times, and both sides have joint venture intentions, and only some details have not been negotiated.

If the Hyundai-Kia Group is to become a truly global giant, the huge Chinese market will be a good opportunity for them to overtake. As the head of Hyundai, Zheng Mengjiu, after making Hyundai Motor's independent, his strategic vision and execution are unparalleled. The Chinese market will be the next center of development for Hyundai-Kia Group. Therefore, when other car giants have retreated, it is a good opportunity for Hyundai-Kia Motors. Without the previous competitors in the way, Hyundai-Kia will gain more attention and become the star of the international brand auto show.

Hyundai-Kia's booth was opposite that of the Chunghwa Group, and both sides occupied prime positions in the auto show, which was previously exclusive to Volkswagen.

Another company that is enthusiastic about participating in the exhibition is Chery Automobile, which has completed sales of 23,000 units in half a year with the hot sales of Fengyun sedans, and has a great deal of confidence in hitting the annual target of 50,000 units.

Although nominally merged into SAIC, Chery is actually a warlord state, and the company has very strong autonomy.

The sales volume of 23,000 units in half a year has brought Chery a windfall income, and almost all the huge funds it invested before have been earned.

"The profits of cars are so huge, I can't imagine that I can make so much money by building cars!"

Calculating the income, Chery, which is on the thigh of SAIC, suddenly opened the door to a new world with the SAIC brand. Not only is SAIC's suppliers open to it, but also the market awareness is very high, and Chery Fengyun has faintly begun to surpass the Chinese "Qin", which is one step ahead, and become the new leader of domestic independent brands.

Therefore, Chery just took advantage of the Hujiang Auto Show to establish its corporate image, so that more people know Chery and like Chery.

With international giants and domestic giants preserving their strength, this auto show has become a conference for emerging brands to blow the horn of market attack.

BMW has been dealing with Hannover Messe for many years, so BMW originally wanted to push off the June auto show and only participate in the year-end exhibition. However, the right to speak in the joint venture of BMW in China is now in the hands of the Chinese side, and Han Hao asked that the BMW brand of the joint venture be exhibited together, and the German side could not raise any objections. In the end, in order to take into account the face of the German side, Han Hao agreed to let China BMW participate in the auto show held in Hannover again at the end of the year, so as to achieve a balanced relationship.

On the day of the exhibition, although the five foreign auto giants did not attend, after years of accumulation, there were still many fans at the Hujiang International Auto Show, and they frantically poured into the auto show site.

South Korea's Hyundai-Kia Group exhibited all its main models, from the Maxima, Yuanjian, Elantra to Sonata, and even the new SUV Santa Fe and MPV Carnival, all of which are widely praised in Europe and the United States.

I thought it would be a well-deserved star booth for the whole audience, and Hyundai Kia invested a lot of resources in it, but I didn't expect the limelight to be robbed by the Zhonghua Group from the opposite side.

In the middle of the booth of the Chunghwa Group, there was a small container, which seemed to contain some treasure, and it was tightly wrapped around, but anyone who passed by the booth could not help but be attracted to it.

"What the hell is it that makes it so mysterious!"

"I guess it's a brand new model, is it a new sedan launched by Zhonghua?"

……

Not only tourists, but even the staff of other car brands are very curious about what new surprises Zhonghua Group has prepared.

At 10:28, Han Hao attended the booth of Zhonghua Group, followed by a large group of media reporters.

He pressed his hand on the switch, only to see the container suddenly open, and a Chinese red sports car appeared in front of everyone.

The main color of the sports car is the bright red of the national flag, with a yellow dragon pattern, and the front grille and headlights are grouped together with the bumper, which perfectly constitutes the image of the dragon head that has been passed down for thousands of years in the Forbidden City. The body has a streamlined design that looks like a squished mouse when viewed from the side and rear.

At this auto show, Zhonghua Group unveiled a concept sports car that people can't help but scream - the Chinese Dragon!

Although the appearance meets the standard of a sports car, the on-board power system still exposes the essence, and the Chinese Dragon with a 1.8L engine is still just an ordinary passenger car.

However, it is already very remarkable in today's China, and this is the first time that a Chinese car company has developed a sports car concept car.

Although compared with Ferrari and Porsche, it seems to have a sense of emulation, but once the sports car full of Chinese elements is unveiled, it shows a unique cultural charm.

On the basis that the sedan has not yet really started, the sports car announced by Zhonghua Group is more of a positive and enterprising attitude, and this sports car is just a concept car, and the possibility of mass production is not visible for the time being.

From stone lions to stone dragons, traditional Chinese elements extracted from the Forbidden City** have become a source of inspiration for the cutting-edge designers of China Group.

"With both unbridled imagination and practical inspiration, the concept car should reflect a cultural heritage factor of our Zhonghua Group, which can be used in mass production models in the future. ”

Han Hao expressed his support for the institute's design team to build a concept car.

The inspiration for the design of this Chinese dragon was Zhao Chunlei, a young man who had previously built a Huaxia motorcycle courtesy car. After moving from the motorcycle team to the car team, he started to think about new works.

The idea of China Dragon has been unanimously supported by the team, and the concept car is the business card of the company, which is just right to be displayed at future auto shows.

For young designers like Zhao Chunlei who have ideas and pursuits, Zhonghua Group has given very free and relaxed creative conditions. Inspiration is sometimes a momentary burst of talent, often after thousands of failures and precipitation.

"It's such a beautiful sports car, and although I know it's not really a supercar, I still think it's handsome because it looks like it has a familiar Chinese imprint. ”

"Yes, I can't imagine that Chinese auto companies can make such a stylish sports car, but I don't know when it will be available for sale. ”

……

As soon as the Chinese dragon was unveiled, it immediately became the brightest star of this year's Hujiang Auto Show.

"Hurry up and buy tickets to see the Hujiang Auto Show and see how our country's own sports cars look!"

"It's a product of Zhonghua Group again, last time I saw the Panda concept car, I didn't expect the Chinese dragon to come out this time. ”

……

Many new visitors were attracted by media coverage of China's first sports car.

Compared with the Chinese Dragon concept car, the QQ electric sedan, which was previously considered the trump card of the Zhonghua Group, is a little weaker, but it still attracts many consumers to surround the license plate.

Compared with the first two big brothers, the third-generation concept car of Huaxia Light launched by Zhonghua Group at the same time is much dimmer.

Although the light of China has been selling well in the market, as a star flagship product, Han Hao has opened the process of third-generation research and development in order to ensure its market competitiveness.

The third-generation concept car absorbs the advantages of light passenger cars from the micro face, the body is further elongated and rounded from the square shape, and the interior is further enhanced in terms of comfort. It has been extended from the imitation Suzuki Kcar model to better meet the requirements of the Chinese automobile market.

The Chinese "Qin", which imitates the ninth-generation flower crown, did not appear at the auto show, and as a replacement product of the second-generation Chinese "Qin", the research and development process is still in a state of secrecy.

In terms of core components, China Precision announced a new generation of 5MT transmission, which is a product with independent intellectual property rights owned by Zhonghua Group, which will be installed in its brand models in the future.

"I didn't expect that after breaking up with Getrag, Zhonghua Group could launch its own 5MT product so quickly, no wonder they ignored the breakup rumors before. ”

"5MT technology is a mountain for Chinese companies, and now Shenzhou Precision has crossed it. ”

Different from the ordinary audience who are keen on cool and novel concept cars, industry insiders pay more attention to core components with technical content and practical applications.

Zhonghua Group first conquered the engine, and now it has taken the manual transmission into its arms, and has belonged to the first echelon of mastering the core technology among domestic automobile companies. Even the three major and three small in China cannot shake the position of Zhonghua Group in core components.

The 5MT is already in hand, will the 6MT be far away? Further Lenovo, if the Zhonghua Group also gets the automatic transmission out by then, then the domestic automobile manufacturers will have to bow down.

But automatic transmissions are not good at stubble, and the members of the China Gear Association have been using treasury bond funds for more than two years without any progress in reliability. It seems that under the current conditions, 6MT is the pinnacle that China's independent automobile companies can achieve.

At the auto show, Chery Automobile became another star company because they proudly launched their own micro-car product, Rarity. This model is a complete imitation of the Huaxia QQ model, except for the slightly different headlights, the rest of the parts are almost identical.

Seeing that QQ was unable to fight back in the micro-car market, Chery Automobile also wanted to enter this market that seemed less competitive. Xiali and Alto have sunset, and the models have not been changed for many years, and QQ has become the first choice for many young people to buy cars. Now, in order to expand the product line, Chery plans to set the second product on the micro car.

Rarity's price is 2,000 yuan lower than QQ's, and Chery intends to adopt a follower strategy, in which they only need to snatch a portion of the market from Huaxia Auto to be successful.

Han Hao didn't expect that his QQ copied the Daewoo prototype, and now QQ has become the target of plagiarism, and a twin brother suddenly appeared in China, and it was born from Chery Automobile, which is in direct competition with Zhonghua Group.

From a plagiarist to a plagiarized person, I don't know if it shows the success of Zhonghua Group to a certain extent?

Although Brilliance Group attended the exhibition, there were no new products on the booth, and it was still Jinbei Hiace and Zhengdao Sedan as the main products, but on the opening day of the exhibition, its head Jin Yangyong suddenly fell ill and was hospitalized.