Chapter 781 - Strict Franchise Requirements
The China Town brand is open to joining, which makes the Chinese catering industry feel a breath of fresh air. Especially those large catering brands, one by one feels like a wolf.
Chinatown is now so famous, this is the best live advertisement. Not to mention anything else, look at the business of the food city in Longteng Homes all over the country, and you will know the strength of Longteng Group in the catering industry.
They are not afraid of a Chinatown, no matter how famous Chinatown is, they can't go there every day.
But now that the Chinatown brand is open to joining, this is the biggest threat to many catering brands.
As soon as Chinatown opened, they sent people to Chinatown to investigate. For the same product, Chinatown's internal brand has a very big competitive advantage in terms of service, taste and price.
In the face of such competitors, they have no self-confidence. The appearance of such a competitor will definitely make you lose a lot. But in the face of a giant like Longteng Group, they really seem to be a little deficient.
It's bad for them, but it's an opportunity for investors like those who want to work in the restaurant industry. When the news was announced, many people traveled to Chinatown.
They ask for specifics, and they have to be fast. Especially for large F&B brands, they may only allow one store per place, and those who want to open a store in their own city must check it out as soon as possible.
The headquarters building of Chinatown, a steady stream of visitors came to the headquarters of Chinatown. Here, each brand has its own fixed office,
There are many brands, but the service is unified. After you come here, if you are not sure about the direction of joining, the staff here will also help you pay attention.
At the same time, Longteng Group also has consumption big data here, you only need to name the city you are in. Longteng Group has big data as support.
These big data include the spending power of the city, the spending power of the catering industry, local tastes, and so on.
Based on this big data, some brands will be directly screened out. This is necessary, after all, the tastes are different in each place.
For example, in some southern cities, where residents don't like spicy food, you join a Sichuan restaurant, it is estimated that in addition to losing money, you will lose money.
Joining is not only responsible for yourself. It is more important to be responsible for the customer. In Longteng's franchise concept, let the franchisee make money first, and then talk about making money yourself.
Only in this way will the business be long-lasting. If you only think about making money yourself, and a store is open in a city for a period of time and goes out of business directly, then it is estimated that this brand will never appear in this city again in the future.
This is the business philosophy of Longteng Group that distinguishes it from other companies, and the different business philosophy means that the style of doing things is different.
Now many domestic franchise products are thinking about earning a franchise fee. They don't care what happens to the follow-up stores.
This style of doing things will only make the brand weaker and weaker. In the end, this brand disappeared, so now domestic enterprises in the catering franchise industry have a lot of brands.
This brand is dead, change the shell and make another brand. The end result is that one batch is pitted, and another batch is pitted.
In addition to these, Longteng Group will also review and assess franchisees. In other words, it doesn't mean that you can join if you can afford the franchise fee.
For franchisees, Longteng Group is also the best of the best, and only by selecting high-quality franchisees can a brand last longer.
"Hello Mr. Zhang, our head office has reviewed your information, passed the resolution of the head office, and approved your request to join......"
Zhang Li couldn't help but get excited after receiving the news. Zhang Li is the owner of a small county town, who has been running a supermarket all these years and has some money in his hands.
However, the supermarket has not been easy to do in the past two years, and the combined profits of several supermarkets in my hands are not too high.
So Zhang Li wanted to change careers, and this time Longteng Group was open to joining, so Zhang Li went to take a look. Subsequently, Longteng Group gave some suggestions through big data.
Zhang Li tasted these suggestions one by one, and finally chose a fish hot pot.
Dazhi Ruoyu, this is a fish hot pot restaurant. It's a place to eat fish. The main food is black fish and Qingjiang fish, the taste is very delicious, and this fish does not have thorns, and the price will not be, in line with the consumption of their own small county.
In fact, in their own small county, there are still a few people who want to join this brand. But in the end, Zhang Li obtained the qualifications, and the most important thing is that Zhang Li's conditions are good.
Zhang Li has opened supermarkets for many years and has management experience. At the same time, he has his own store, he made money by opening a supermarket before, and gritted his teeth and bought a big store.
The upper and lower floors add up to thousands of square meters of storefront. The store is all owned, so you don't have to worry about the landlord raising the price or being forced to close because of the rent.
At the same time, it also has mature employees, and employees in supermarkets can be trained to become waiters in restaurants.
Such conditions allowed him to win, and after hanging up the phone, Zhang Li took action. Because Longteng Group gave a request here.
He needs to find staff on his side and then go to the Chinatown headquarters for training. Training is not only needed on the chef's side, but also on the waiters.
Even Zhang Li himself had to go to the headquarters for training. Learn management, and later the head office will have a variety of training, as a franchisee can participate in these trainings.
It can be said that if you join a brand, it is one more opportunity. Through the training at the headquarters, you may learn something more important than the money you make from joining the brand.
The lively franchise began, and one by one the franchisees signed contracts. The speed of the brand franchise surprised everyone.
"Sister, you don't know how I spent this time, that's called a pitiful ......"
"Come on, you have my poor, the poor almost ate the soil, and I don't even want to buy a piece of clothing......"
"Go, go, I don't want to buy cosmetics, it's all rubbing my mother's ......"
In Zhang Fan's villa in Lanhai City, those young people who invested in Chinatown gathered together and complained to Leng Yuefei while eating.
Most of these people are younger than Leng Yuefei, so they all call Sister Leng Yuefei. It is precisely because of their relationship with Leng Yuefei that they have the opportunity to invest in Chinatown.
"What a hard life this is, you guys. Your brother-in-law complained about it when he was young. Be content......"
Leng Yuefei's words made everyone laugh.
"Hey, it's finally hard work, I'm going to buy my big villa back......"
"I want to change the car ......"
"I'm going to spend money ......"
Looking at their appearance, Zhang Fan couldn't help laughing, watching these children mature and grow up, this is also a very fulfilling thing.