482 Disney Listing(2)
Compared with Xiangjiang, the listing process in the United States is more complicated, with detailed regulations on the number of shareholders, minimum stock price, total asset value, and profitability, and it is necessary to apply to the Securities and Futures Commission step by step, which is the sole responsibility of Goldman Sachs and Morgan Stanley, which is naturally not a problem.
A month later, after receiving a reply from the U.S. Securities and Exchange Commission (SEC) to approve its listing, Disney began a formal roadshow to conduct preliminary publicity and pricing.
The news of Disney's listing has long been concerned by interested American investors, and according to Disney's official financial information, the scale of this listing is very likely to be the largest IPO in the history of the United States, far exceeding that of Apple in 81.
The conference hall of the Palace Hotel in New York City was filled with thousands of seats, all of whom were investors from the United States and around the world, whether they were billionaires worth more than one million dollars, or high-level people from some large investment institutions, everyone seemed very enthusiastic, intending to get a piece of the gluttonous feast.
From New York to Los Angeles, from London to Paris, Goldman Sachs and Morgan Stanley sent six teams to tour European and American countries in order to maximize profits, and Disney shares were subscribed faster than anyone expected, and the subscription value of one share rose from the initial $8 to $11.5.
Although Disney is an American company, Xu Zhi will also involve some retail investors in Hong Kong, and specially opened a fund at the Bank of East Asia, where the public can directly participate in the subscription with Hong Kong dollars, and the funds will be converted into US dollars by the Bank of East Asia, and then buy shares after Disney is listed.
The Sino-British negotiations have ended more than two years, and the local economy of Xiangjiang has regained its vitality, and housing prices and the Hang Seng Index have risen sharply in a row, which has increased the book assets of many Xiangjiang people a lot.
Due to the allocation limit of Disney shares, in the face of a large number of enthusiastic subscriptions, BEA can only start to limit the amount, up to HK$10,000 per account.
And the last stop of the roadshow, Japan, is super hot, now Japan, the exchange rate has doubled, the stock price and housing prices have almost doubled, that is, a house worth $100,000 two years ago has now become $400,000.
There is too much money and nowhere to spend it, but in today's Tokyo, taxis are the way to choose customers, and if the customer who wakes for a taxi does not have a 10,000 yen bill in his hand, he will basically not stop.
At the same time, Disneyland in Japan is very popular, and although it has little to do with Disney, the general Japanese people do not know about it, and many people are still happy to buy this stock.
With so many rich people, Xu Zhi will certainly not give up, and has reached a cooperation with Sumitomo and Mitsui Bank, through which ordinary Japanese people can buy U.S. stocks, and the more Japanese come, the more Disney's stock price will be in the end.
Soon, the time came on June 22, 87, and the Disney Company was officially listed on the New York Stock Exchange today.
Xu Zhi arrived at the exchange site as early as half past 7, in addition to many high-level executives of Disney, many high-level executives of Xiangjiang also rushed over, this time Xu Zhi specially arranged for some cronies to create a wealth plan, whether it is Midea, Hutchison, Evergrande or some high-level executives of Land, all of them have purchased in advance or have been allocated part of the original shares according to merit.
"Hello, Mr. Xu. "The person who came is Genani Mill, vice president of General Electric, although Hutchison has fully realized all the GE shares it once held, but Midea still has a lot of cooperation with GE in the field of television, with its own influence in the United States is not weak plus the previous relationship, Disney pre-IPO financing, GE is also involved.
"Mr. Mill, I didn't expect you to come so early. Xu Zhi smiled and nodded.
"Haha, this Disney listing may be able to break the IPO record in American history, and I am very interested in being able to witness this moment in person. Jenani Mir said with a smile: "I can't come here because we have a problem in one of our business negotiations in Europe, and the president has personally gone to France, so he asked me to congratulate you in advance." β
"You're welcome. Xu Zhi asked again: "Welch went to France for Thomson?"
"Yes, we are ready to buy the other party's medical device business, but Thomson is not willing to just ask for money, they want to exchange business, so the transaction is more complicated. Jenani explained that the acquisition is already in the open and is not a secret.
Xu Zhi frowned slightly and asked, "Thomson Company wants your company's household appliances business, right?"
"How does Mr. Xu know?" Jenani's expression was a little serious, GE's desire to acquire Thomson's medical device business is not confidential, but how to make a deal is, although it is not a very important matter, but the senior management of both sides is still studying the details, and it should be impossible for outsiders to know.
Xu Zhi said with a smile: "Midea's color TV business has begun to enter the European market, I will know more or less about all the competitors in Europe, Thomson has the largest market share in Europe, and they have long wanted to expand the market into the United States, so I guess Thomson will take this opportunity to acquire your company's household appliances business." β
"I see, Mr. Xu's vision is really powerful. Jenani praised.
Xu Zhi continued: "If your company really intends to sell the household appliances business, can you consider my Midea company?"
"Midea ......" Jenani frowned and said: "Mr. Xu, you must know that our company's original intention is not to sell the household appliances business, but to acquire Thomson's medical device business, which is just an exchange, not an acquisition." β
"I understand, but in business, there is a price for everything, doesn't it? And as far as I know, Thomson is more interested in your company's color TV business, and I am interested in other electrical appliances. Xu Zhi said with a smile.
"Okay, I'll report this matter to the chairman and let him make a new decision. Jenani also understood that this was just a temptation, and that he couldn't do this kind of big thing.
"Thank you very much. Xu Zhi said with a smile.
In Midea's household appliances business, the only thing that can be done is color TV, which is actually because it took over the RCA business of the year, otherwise, in the mature market, if you want to play a piece of the world, it will take decades.
In other household appliances, such as refrigerators, air conditioners, washing machines and various small electrical appliances, Midea does not have any advantages, and completely relies on the channel of Best Buy to obtain a small part of the market, such a speed does not satisfy Xu Zhi, and launching another merger and acquisition is the best way to quickly enter the success.
Although GE's home appliance business is not the first, its annual revenue is also as high as more than US$2 billion, and the various businesses are relatively balanced.
It was a once-in-a-decade opportunity, and when Jack Welch took control of GE, he implemented massive reforms and began his unique philosophy β the "Best in the Best Market Principle":
The condition for the existence of any business sector is that the share is one of the best in the market, and all the others are sold or closed.
In a few years, GE sold more than $10 billion of business and reacquired $18 billion in assets, completing GE's sublimation, and in the process, it was also a rich feast for those who could seize the opportunity.
Fast on, the stock exchange was open for business, and a large number of stockbrokers poured in.
......Unlike later generations, the bells of the 80s were only a sign of the beginning or end of the day, not the bells of celebrities invited to go public in later generations.
"Ladies and gentlemen, thank you very much for being able to participate in today's listing ceremony of the Disney Company, after four years of hard work, we at Disney Company are able to return to the New York Stock Exchange today, and to be able to once again share the joy of success with all shareholders in the United States, and to be able to ..................."
Michael Eisner delivered a warm speech on the podium, for a professional manager, to run a debt-ridden company into the largest entertainment giant in the United States and even the world within a few years, this is already the highest achievement, from today, he will also become the most successful professional manager in the United States, many biographers have begun to publish books for him, not to mention, after Disney went public, as the CEO, he also has a lot of shares, and at the same time, he can also get a certain amount of stock awards every year in the future.
The sound of the "bang......" gong sounded, and under the illumination of countless reporters' cameras, Disney's senior executives happily accepted various interviews and took pictures, and at the same time, Disney's stock was officially listed.
The New York Stock Exchange has long since changed its electronic screens, and everyone on the trading floor can see the value of the stock they want.
At 9:12 a.m., 30 million shares of Disney entered the market at $11.5 a share, and within minutes they were sold out.
"Buy 10,000 shares, quote $12!"
"Buy 20,000 shares, quote $12.2!"
"Buy 15,000 shares, quote $12.4!"
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A lot of trading is going on, this is the New York Stock Exchange, every trade is in dollars, the first lucky ones to buy, some of them are quick to cash in after the stock price rises, some are waiting for higher value, in the process, Goldman Sachs and Morgan Stanley are also looking for the best opportunity to continue to sell new stocks.
The share price soon reached $14, and in the VIP room above, many shareholders who had already bought the original shares celebrated with each other, and they started at $8 and have now netted 70%.
Fast forward to the afternoon, and Disney stock retreated slightly after noon, closing at $15.2 in the afternoon.
Disney Company divided a total of 1 billion shares, with a total market value of $15.2 billion on the first day, and raised $2.61 billion in IPO, breaking the highest record in the United States and officially becoming the 17th listed company in the United States in terms of market capitalization.
Xu Zhi still holds 61.2% of Disney's shares, worth $9.3 billion.
This is not counting the previous $8 per share, which had already sold 250 million shares and cashed out $2 billion.
The money from the IPO belongs to the listed company, but it was Xu Zhi's personal assets that were cashed out before, and $2 billion has been injected into the Blackstone Fund to prepare for the upcoming 87-stock crash and re-acquisition.
On June 26, 1987, Xu Zhi officially appeared on the cover of Time Magazine, with the title: The youngest richest man in the world!
After the cover, the content introduces many of Xu Zhi's core assets in detail, including Midea, Hongkong Land, Evergrande, Hutchison and Disney.
Midea's core business is games, accompanying the growth of the 60s and 70s in the United States, various arcades, home game consoles, handheld game consoles, 44% of the market share is owned by Midea, Xiangjiang Cube, Tank Wars, Pac-Man, Mario, Contra, The King of Fighters and other best-selling games are also developed by Midea, these games still have a huge group of game fans even now.
In addition to games, Midea's personal computers are also best-selling all over the world, and their market share is enough to compete with IBM, while the software on personal computers, Midea's market share is larger, and Midea's most basic office software has been in a monopoly position.
At the same time,Midea's color TV business is also very important in the U.S. market,In the past two years,Midea's company has adopted a strategy of drastically reducing prices in the U.S. color TV market,Will once beat the invincible Japanese brand to the waterγ
Time Magazine gave the evaluation that once Midea is listed, its market value will definitely exceed that of Disney, and it may even become a technology giant second only to IBM.
In the United States, the influence of real estate companies is very large, but the scale of individual companies is difficult to radiate across the country, and they can't imagine that in a city in Asia, the scale of several real estate companies will easily exceed 10 billion US dollars.
After reading this report, many American people realized that Disney, which has such a high market capitalization, is only one of the assets of the world's richest man.