Chapter 142: Triple Jump Strategy
"Who is Han?"
Surrounded by henchmen, *** seemed very relaxed, and his first reaction after listening to Steven Chu's whispers was dazed.
As the newly elected president of the United States, it took him a lot of time to get used to this new role after taking office, and he felt that the name was somewhat familiar, but he searched around the world for dignitaries from all over the world in his mind and found that there was no target positioning.
Steven Chu crossed the academic world, of course, hoping to make a difference, and new energy is the breakthrough point that he has high hopes for.
The new president directly enters the White House from the position of a congressman, and those who have no experience in governing must rely on the staff and experts around him, and Steven Chu has to give full play to his role and function.
"Han is a well-known entrepreneur from China and ranks first on the list of China's richest people. His company had just bought the Jaguar, Land Rover and Volvo brands from Ford, and he was Tesla's second-largest individual shareholder.
He is interested in investing at least $1 billion in a new auto factory in the United States, and hopes to talk to you about it briefly. If you have time, I suggest you take this opportunity to meet him, he is very optimistic about new energy vehicles. We need such a new force to impact the traditional auto industry, after all, you can see the poor performance of the three major American auto giants!"
Compared with automobiles, he is more interested in Han Hao's status as the richest man in China, and he hopes to communicate face-to-face with Chinese entrepreneurs to position a vague impression of China.
China's economic development momentum is very ferocious, and it is just around the corner to surpass Japan and Germany, and become a superpower second only to the United States. The United States, which has proposed a contraction strategy in the Middle East, intends to implement a national strategy of returning to Asia in order to maintain the global leadership of the United States, and the rejuvenated China will not be able to bypass the threshold.
After some routine security checks, Han Hao was finally guided to ***, and he will have 5 minutes to meet with the man who claims to hold the greatest power on the earth.
When I was a child, I often heard the term UN Secretary-General on TV, thinking that this position was the world's most powerful person in charge of all countries, but when I grew up, I realized that the position of the person in front of me was the real person, Han Hao couldn't help but think that "a big fist is the truth" seems to be applicable forever.
has the experience of talking and laughing with dignitaries from all over the world, Han Hao did not feel restrained in front of ***, and simply exchanged greetings and went directly to the topic.
"Mr. President, I hope to build a factory in the United States to introduce Chinese car brands to the North American market and participate in the most competitive car market in the world. The focus of our products will be on new energy vehicles to create the next era of mobility products. ”
Shouting the slogan of "change" to the stage, Han Hao knew where the other party was interested, and he said his point of view concisely.
"I thought you would be the first two countries to invest in, Canada and Mexico, which are strategic allies of our United States and trading partners. ”
Han Hao's words made Han Hao a little confused, he had intended to invest in the above-mentioned countries, but the main focus was still the United States.
Listening to the other party's words, it seems that he wants to push the investment outward, and looking at the expression of Mr. President, it is not a counterstatement.
"The globalization of trade is an unstoppable trend, and the United States is the defender of global trade rules. During my tenure, I will further promote the integration of NAFTA, and in the future, investments in the United States, Canada and Mexico will be treated equally.
However, you are still welcome to invest in the United States, just like our country's entrepreneurs are investing in China. As long as we follow U.S. law, we're open to anyone. ”
Unlike Chinese government officials at all levels, who are hungry for investment, *** does not care much about investment from China, which may come from the confidence of the world's largest economic power.
5 minutes passed like a dragonfly, and the White House staff reminded *** to end the meeting on time. For Han Hao, the unexpected result of this trip to the United States is to put a number on the president of the United States and let the other party know that there is an investment event.
After leaving, the focus of the meeting returned to Musk, who received verbal promises of strong support from the White House again.
"As long as the Gigafactory is funded to start construction, we may be able to achieve Tesla's IPO next year. To impress the demanding Wall Street tycoons, perhaps a gigafactory with a huge investment is more convincing. ”
As one of Tesla's two major shareholders, Musk specially asked Han Hao to exchange news before the banquet.
From the feedback from the meeting between Han Hao and ***, Chinese investment in the United States is already a certainty, and the American auto market will usher in a super challenger.
"I'm looking forward to this moment!
Maybe one day we'll be building another gigafactory in China as well, and the car game may soon be in a reshuffle. ”
Compared with traditional auto companies such as Zhonghua Group, Tesla is more like a new force in car manufacturing, and it is born with a subversive aura.
Han Hao is not worried about himself, Zhonghua Group has already laid out in advance, and what he has to worry about is whether other aging auto giants, such as traditional giants such as Chrysler or Ford, can be more in line with the trend of the times.
Investing in the United States and entering the American market is one of the dreams of Chinese entrepreneurs!
Far away are Jianlibao cross-ocean buying real estate, Changhong color TV underwriting in the United States, near Haier to the United States mergers and acquisitions, Lenovo through IBM to transform into an American brand, after the vigorous success of the case.
Many companies that are bullish in the Chinese market wither as soon as they go abroad, and the cross-border trip to the United States is more of a self-entertaining performance.
You must know that even the old European auto giants cannot gain a foothold in North America, and the market has been carved up by the American, Japanese and Korean brands, leaving little room for Chinese cars to land.
The overall investment plan in the United States with an initial budget of up to $3 billion, even if it invests hundreds of millions of dollars in Tesla in the early stage, is a big challenge for the Chinese government's foreign exchange regulators.
The acquisition of Jaguar Land Rover and Volvo cost billions of dollars to buy back world-renowned brands and visible factories and technical talents, at least foreign exchange was spent, but things belong to the Chinese. But this time, if you want to invest in the United States, you have to invest in the risky market of the United States, and if you are not careful, you will spend billions of dollars to pay for tuition, and this account is difficult to understand.
The Chunghwa Group has money, but it also has high debts!
To put it another way, the money used by the China Group to invest in the United States basically comes from loans from the Bank of China, and it can also be said that the US dollars used are all foreign exchange exchanged for the hard work of the people of the whole country.
How to use it, how to use it, there must be a charter.
Such a large amount of foreign exchange approval, as well as investment plans that affect the world, is not the decision of a certain ministry, and it is inevitable to go straight to the center for discussion.
After Han Hao returned to China, the first thing he dealt with was to obtain the approval of the Chinese government, allowing the China Group to cross the Pacific Ocean and land on the American market in a bold and high-spirited manner.
He had to convince the relevant departments of the Chinese government that the Chunghwa Group has the strength to gain a foothold in the American auto market!
To this end, Chunghwa Group has specially prepared more than 100,000 words of text data to list the advantages and disadvantages of Chinese automobiles one by one, and also made a detailed analysis of the North American automobile market.
The key Q&A is as follows:
Why do you have to open up to the U.S. market?
This is the only way to become a global auto supremacy, and it cannot be a real international auto giant if it cannot gain a foothold in the United States, one of the world's leading markets.
Why do you have to choose this point in time, instead of delaying it for a few years and waiting for your own strength to become stronger?
After the subprime mortgage crisis, the U.S. auto market is facing a reshuffle, and major automakers are too busy to take care of themselves.
In a chaotic situation, new brands are more likely to be accepted by consumers. The oil crisis has turned Japanese cars into a world equal with American cars, and the subprime mortgage crisis has given Chinese automobiles an opportunity with core competitiveness in new energy technology.
What are the advantages of Chinese cars?
Cost-effective, the cost is lower than that of competitors, and at the same time, it has begun to catch up with the trend in key technology areas.
How to beat the competition?
Since Japanese and Korean cars, which are both in Asia, can enter the U.S. market, Chinese cars that belong to the same cultural circle can do a better job.
Compared with the mainstream American, Japanese and Korean cars, Chinese cars will be more delicate and humane than American cars, will be more technological than Japanese cars, and will be more cost-effective than Korean cars.
......
A business activity is to be discussed at the table of the national central meeting, and Han Hao's investment skills reflect his status as the richest man.
"As long as it is a normal business practice and there is no illegality, we must support Chinese entrepreneurs to go abroad.
When Japanese and South Korean cars entered the U.S. market, their governments did a lot of work behind the scenes to protect them.
In this era, people who do practical things should be encouraged, and they don't have to worry too much about the details. Today, it is the turn of Chinese cars to sail to the sea, and we must be their strong backing. ”
After reading the report on the Zhonghua Group's investment in the United States, the head of the central government in charge of the economy made a final decision to support the national enterprises to go overseas and agreed to Han Hao's application for investment in the United States.
The triple jump strategy of China Group has finally come to the third jump!
The first jump is to occupy the domestic market, since the establishment of the company has taken nearly 15 years, Zhonghua Group has become the first in the domestic market, and firmly grasp the top position to show strong strength.
The second jump is to go abroad to test the waters, adopt the route of surrounding the city in the countryside to establish a base in a third world country, and become a leader in the local market. Whether it is Russia, India, ASEAN or Africa, Chung Hwa Group has spent nearly 10 years to become a well-known local brand, taking the lead in front of other international competitors.
After the initial training in the European market, it has been proved that Chinese-made cars can be among the world's first-class and can compete with international giants, Han Hao led Zhonghua Group to start the third jump strategy, and vigorously entered the European and American markets of developed countries, of which the United States is the top priority.
Starting in 2009, Han Hao plans to spend at least 10 years to achieve the sales target of 1 million units by 2019 to achieve the Chunghwa Group's market share of 5% in the U.S. market.
At that time, Zhonghua Group is expected to sell 8 million vehicles worldwide, becoming one of the top three in the automotive industry!
The goal is ambitious, and not many people believe it now, but no one dares to guarantee that the Zhonghua Group will not be able to bring surprises at that time.
Just because the helmsman of this super battleship is Han Hao, a Chinese man who has proven many times that he never breaks his word.