Chapter 554 Attacking instead of defending

The fifth day of the first month.

Hu Yang held an extraordinary meeting of the decision-making committee in the magic capital and asked everyone not to ask for leave.

At ten o'clock in the morning, Hu Yang walked into the conference room of Pudong International Building.

This is the first time in the history of Huijia that a meeting has been held during the Spring Festival holiday, and it is also the highest-level decision-making committee meeting.

At this time, there were already many people waiting in the conference room, and when they saw Hu Yang, everyone greeted him one after another.

Hu Yang smiled and nodded, and as soon as he sat down, he announced the official start of the meeting.

"Everyone, first of all, I'm sorry to disturb everyone's Spring Festival holiday. Everyone must already know that Mr. Yang Chenglin and Mr. Yang have successfully returned to China.

However, the follow-up of Mr. Yang's matter is not over. In other words, from now on, it will be difficult not only to obtain technology and components from certain places, but also to make it difficult for its products to enter the North American market.

The impact of this incident seems to be limited to one company, Charisma Semiconductor. But I think this is the first bomb against our Huijia system, and the follow-up means will be endless.

Now, please share your views......"

At present, these various situations are unexpected.

He always thought that if the other party wanted to make a move, he would first target Mingkang Communications, after all, the other party had already used the country & For security reasons, Mingkang Communications' products are excluded from the North American market.

So logically, the other party also has a series of means to attack Mingkang Communication until it is defeated.

In fact, Hu Yang took it for granted, he drew on the experience of his previous life, but miscalculated some specific problems at this point in time.

For example, although the current Mingkang Communication is a very good communication company, it is only that. The company's technology is far from being the best in the world, and it has no obvious advantages compared with the world's communication giants.

In this case, people only need to limit your development for a while, and they don't need to invest too many resources to hit you.

However, Charm Semiconductor is different from Xintong International, especially Charm Semiconductor, which integrates chip design and manufacturing, and is catching up in the field of memory chips.

In this case, there are already people who feel threatened and want to cut off this trend at the source.

In the conference room, there was a moment of silence.

Then Yan Hanzhang coughed lightly and was the first to speak:

"Mr. Hu, everyone. I think the implications of this will be far-reaching. Although we have launched the spare tire program, there are still some shortcomings that cannot be filled.

For example, our high-end lithography machines still need to be imported, and among our partners, there are also North American companies.

Now as soon as this incident comes out, the revenue and profit of Charm Semiconductor will decline, which is still a loss that can be intuitively felt.

So, we need to be prepared for a hard life. ”

Since the other party has already started the first wave of attacks, it indicates that the darkest hour of the Huijia system has come.

Although Yan Hanzhang didn't say it explicitly, he was already thinking about strategic contraction.

"I agree with Mr. Yan's point of view, at this time, saving yourself is the only task. Mr. Hu, everyone, after all, we are small characters in the semiconductor industry, and our accumulation and experience are insufficient. At this time, we can only have tomorrow if we work hard to live. ”

The next speaker was Xu Younian, whose views were similar to those of Yan Hanzhang.

Mu Shaoqing shook his head at this time and said:

The price of contraction is that the market continues to shrink, and the technological gap caused by insufficient R&D investment is widening, and in the end I am afraid that it will be empty.

I believe that we must buck the trend, and Charm Semiconductor should take this opportunity to expand production capacity, increase investment in R&D, and narrow the gap with international giants as soon as possible. ”

In the semiconductor industry chain of the Huijia system, Charm Semiconductor is the one that is most likely to catch up with the world's advanced technology.

At present, the company has a trend of catching up in the flash memory sector. In the area of DRAM memory chips, the company's technology is also advancing by leaps and bounds.

This judgment should be correct, and this is probably the reason why the other party chose Charm Semiconductor as the first target.

Next, Xia Bing and Mu Shaoqing stood together, and she also disagreed with the strategic contraction.

Hu Yang didn't say anything, he looked at Meng Rusong, who was attending the meeting for the first time, and said, "Let me tell you something, our decision-making committee will also expand from now on." Welcome Mr. Meng and Mr. Wan to officially become executive members of the decision-making committee. ”

Huijia has developed by leaps and bounds, and there are still 5 executive members of the decision-making committee, and 1 non-executive member, that is, Wan Qingshan.

Hu Yang took this opportunity to directly let Meng Rusong enter the decision-making committee and serve as an executive committee. Wan Qingshan took a step forward from being a member of the executive committee and also served as a member of the executive committee.

As a result, the executive committee of the decision-making committee has seven members.

Meng Rusong stood up and said with a smile: "Thank you Mr. Hu for your trust, and thank you for your support." ”

"Mr. Meng, sit down, you can also talk about your opinion......"

Hu Yang waved his hand and motioned for Meng Rusong to sit down and speak.

Meng Rusong nodded and sat down. His opinion is also consistent with Mu Shaoqing, believing that strategic contraction is not a good way.

At present, the share of charm semiconductor in the domestic market is not large, and there is still room for further improvement.

In addition, many consumer electronics manufacturers have successively built factories in China, and the domestic demand for various chips will increase in the future.

Therefore, there are many opportunities for both Charm Semiconductor and Xintong International, and there is no need to be blindly pessimistic.

After Meng Rusong finished speaking, Wan Qingshan also expressed the same opinion.

Finally, Hu Yang said:

"Just now everyone has talked about their opinions, and I will say a few words. From now on, all companies must always have a sense of distress and conscientiously implement the spare tire plan.

Regardless of the previous opinions, from now on, our policy is to be aggressive instead of defensive.

Mr. Yan, next, can you ensure the normal progress of production according to the previous alternatives?"

Yan Hanzhang thought for a while and said: "Normal production can be guaranteed, we may need to adjust the structure of customers and accelerate the pace of technological progress. ”

"Well, then you should hurry up and implement it. Ladies and gentlemen, no matter what difficulties we face, the first thing is to do our own things well. As soon as today's meeting is over, please return to your respective duties. ”

Soon, Hu Yang announced the adjournment of the meeting.

Today's meeting, on the one hand, is to inform you about the situation of Charm Semiconductor. On the other hand, it is also for everyone to collide with each other and have a good idea of the difficulties in the future.

After the meeting, everyone rushed to the airport, and the target was naturally the location of their respective companies.

Yan Hanzhang stayed in the magic capital, and it happened that the senior management of Charm Semiconductor was here, and several of them had another meeting to further clarify the company's next work focus.

"Mr. Hu, from now on, we will strengthen cooperation with domestic manufacturers. Our focus will be on DRAM products for mobile devices, as well as flash memory. ”

After the meeting, Yan Hanzhang found Populus Hu for a report.

From now on, the focus of Charismatic Semiconductor will be on these manufacturers that produce smartphones and tablets, and strive to increase their market share in the domestic market.

"That's right, you can't defend it alone, you still have to actively explore. Mr. Yan, we don't have to be discouraged, in a few years, many consumer electronics will be produced in China. And China will also become the world's largest chip consumer market. ”

Since China's accession to the WTO, it has begun to upgrade its industries.

In the last decade, especially in the mid-to-late 90s, China began to make efforts in the field of household appliances, which gradually changed the situation that RB and South Korean household appliances dominated the market.

After entering the new millennium, China began to lay out electronic products represented by mobile phones, and launched an impact on communications, integrated circuits and other fields.

Many international giants have begun to move their production lines to China, and various supporting industries are becoming more and more perfect. In this case, Charisma Semiconductor should be more proactive than contractive.

So, after the sixth day of the Lunar New Year, Yan Hanzhang, Huang Tao and others began to divide labor.

Yan Hanzhang focused on sales, and the company's sales department began to take the initiative to contact customers, and vigorously promoted the company's brand on products such as memory modules and SD cards.

After Yang Chenglin came back, he rested for two days and plunged into the research institute.

Huang Tao and Sa Hongli are mainly responsible for the production of various factories, especially Sa Hongli, who almost takes the factory as his home and strives to improve the yield rate of products.

To be honest, when the Yang Chenglin incident first happened, Charm Semiconductor was a little flustered. Although the company has long proposed a "spare tire plan", many people do not have that sense of urgency.

After the initial panic, everyone in the company held their breath and burst out with great enthusiasm for work.

The rise and fall of the company is closely related to the vital interests of every employee, and no one wants the company to fall like this.

As soon as the Spring Festival holiday ended, Charm Semiconductor began to work hard to recover the lost orders.

It is not to persuade some people to change their minds, but to actively expand new customer bases. Under the personal leadership of Yan Hanzhang, this work has achieved obvious results in only half a month, and the number of orders has returned to the previous level.

Hu Yang has been paying attention to the situation of Charm Semiconductor, and after observing it for a while, he feels very gratified.

On the sixteenth day of the first month, Bolong Optics and Microelectronic Equipment officially signed a contract on the matter of cross-shareholding.

After negotiations between the two parties, each other's asset appraisals were mutually recognized.

According to the agreement, after this round of equity exchange, Bolong Optics will hold 45% of the equity of microelectronic equipment, and microelectronic equipment will hold 27% of the equity of Bolong Optics.

This part of the cross-shareholding has no voting rights, and the two parties have only bundled their interests.

After attending the signing ceremony, Hu Yang returned to the deep sea with his family in the afternoon.

"Mr. Hu, yesterday's news reported the signing ceremony of Bolong optical and microelectronic equipment, and there was also a brief comment. ”

The next day, as soon as Hu Yang arrived at the office, Wu Xinhui told him that the national media had reported the news last night.

"It seems that China is also preparing to publicize this matter in a high-profile manner. ”

Some things do need to be publicized in a high-profile manner, which is invisibly a kind of pressure on some international giants.

At present, microelectronic equipment has won the 65nm lithography machine, and the next step is the 45nm immersion lithography machine, so that it makes no sense for the relevant companies to restrict the export of lithography machines.

Sure enough, Meng Rusong called in the morning and said that AS& L suddenly informed Chipcom that the other party could accept the company's 28nm lithography machine reservation without any strings attached.

"Mr. Hu, we have temporarily lifted the risk of supply interruption of lithography machines. However, in the long term, this risk remains. For example, the next generation of extreme violet lithography machines are not included in the lifting of restrictions. ”

Currently, AS& L is investing heavily in the research and development of extreme violet lithography (EUV). In order to share the risk, Taipower, S-Star, Inter and other enterprises have carried out project financing.

Therefore, when the new equipment comes out, the first thing to do is to supply these companies. As for Xintong International and Charm Semiconductor, it is still unknown when and whether they can get the goods.

"Mr. Meng, this is a good start. is still the same sentence, if you want not to be stuck by others, you must first fight for yourself. You can do it yourself, but try to take care of the microelectronics. ”

At present, a consensus has been reached within the Huijia system. If you can use domestic equipment and parts, you don't need to import them.

Of course, there is also a premise for this, that is, the quality of the product needs to be guaranteed.

"Mr. Hu, don't worry, we all know the importance of supporting domestic products now. ”

Meng Rusong didn't say much, and quickly hung up the phone.

Hu Yang handed over the mobile phone to Wu Xinhui and began to deal with official business.

It was almost noon when Chen Jialin came to his office.

"Brother Hu, you didn't come back during the entire Spring Festival, so I couldn't find anyone if I wanted to drink. What, Yang Chenglin, Mr. Yang's affairs have just passed?"

The production task of Stubborn Stone Technology is very heavy, coupled with the construction of the second phase of the Xingcheng production base, Chen Jialin actually rested for less than a week during the Chinese New Year.

He has also been concerned about the Yang Chenglin incident and its subsequent development, and the entire Huijia system is now both prosperous and lossy, of course he is a little worried.

"Chen Shao, this matter is like this for the time being. Charm Semiconductor suffered a dumb loss this time and could only slowly get through. But this kind of thing will happen sooner or later, so it's good to exercise. ”

The Yang Chenglin incident was originally caused by some people having nothing to do.

Just like playing Go, people create a robbery, and then rob it, and Charm Semiconductor naturally suffers from an unwarranted disaster.

But you haven't had a place to reason, that's the reality.

"Brother Hu, if, I mean if. You don't care about Mr. Yang for the time being, I don't think I can do anything with him in the end, at most, I will stay in North America for a year and a half. In this way, the other party will not find an excuse?"

Chen Jialin has been analyzing this issue, but he has not come to a clear conclusion, so he asked it directly today.