In July, the weather in Hong Kong is not very good, and the sun starts to be hot from the morning. The sky was blank, and the whole earth was dazzling with white light. Walking on the road, the water in your body seems to be steamed off at any time, which is dizzying.

Compared with the unstoppable heat of the weather, the atmosphere of the Hong Kong film industry is even more blazing than this hot weather, and the tension in the air can be felt wherever you go.

July has entered the summer vacation, and the summer season is a time when every second is in the game for major film companies in Hong Kong.

As the latest film company, yes, Phantom Entertainment filmed the upcoming movie "God of Food", and also held a very successful publicity conference for "God of Food", and even posted posters of "God of Food" all over the street, but this did not shake the current distribution of power in the Hong Kong film industry.

In the Hong Kong film industry, since the Shaw Brothers production cut, Golden Harvest and Yongsheng have become unprecedented giants, and behind them, the ranking is Golden Princess and Debao. Princess Jin is from Xinyi City, and Debao is founded by Sammo Hung and many celebrities. The strength of these two film companies should not be underestimated.

What does Phantom Entertainment have?

A play, a star.

"God of Food" and Zhou Xingchi.

No matter how hyped the Phantom was, it was quickly suppressed by the promotion of Yongsheng and Golden Harvest's new movie.

During the summer vacation, Golden Harvest is going to release the action movie "Flying Eagle Project" by big brother Jackie Chan, which was filmed almost abroad, and the eldest brother Jackie Chan has the thrilling action of jumping off a steam balloon in the air. In addition to the "Flying Eagle Project", the successor to "Flying Eagle Project" is also the hero movie "Lame Hao" produced by Golden Harvest and McDonald Pictures.

Yongsheng Entertainment is about to release "Huang Feihong", and the successor to "Huang Feihong" is Zhou Xingchi's "Truant Weilong 2". These two dramas are both very powerful works, one starring Jet Li, the other starring Zhou Xingchi, and both dramas are also "series" films, with a very broad audience base.

In contrast, no matter how strong Song Zhichao's ability is, no matter how hype he is, he can't hype "God of Food" to the sky.

It is precisely because he understands this truth that Song Zhichao no longer uses the word "fried", but uses the word "rub" instead.

In his previous life, many celebrities were very good at "rubbing heat", and even some big-name writers were also very good at rubbing heat, such as Wang Shuo rubbing Jin Yong's popularity and scolding Jin Yong. Film directors are gaining popularity, for example, "Ip Man" is popular, and some Hong Kong directors are taking advantage of the popularity to start filming Ip Man's prequel and sequel. "Journey to the West" was popular, so it took advantage of the popularity to start filming "Yueguang Treasure Box", "The Great Sage of Love" and so on.

It can be said that this kind of trick of "rubbing the heat" has long been commonplace in previous lives, but it is very rare in Hong Kong in this era.

Today's Hong Kong filmmakers are basically very "pure", for them, life is filming, farting, pickling girls, and they are still very unfamiliar with this trick of "rubbing the heat", but today, Song Zhichao taught them a collective lesson.

was supposed to publish newspapers and magazines with new movies from major film companies, but without exception, they were occupied by "Phantom apologizes Yongsheng, and Song Zhichao apologizes to Huaqiang".

Whether it was Golden Harvest's "Flying Eagle Project" or Yongsheng's "Truant Dragon", they all died in Song Zhichao's cheeky apology.

"I'm sorry for Yongsheng and I'm sorry for Mr. Xiang, Zhongyou, I hope you will continue to support us Phantom Entertainment, the premiere of "God of Food" is about to start---"

"I am very interested in Zhou Xingchi, I hope he joins the Phantom, this is just a very sincere invitation, and there is no intention of poaching people, and I hope that the media will not misunderstand --- the new movie of our Phantom, that is, the food theme "God of Food" starring Xingzai will be released soon, and I hope everyone will cheer more at that time!"

These are the "Flying Eagle Project", "Truant Weilong", and Song Zhichao's "apology quotations" on the front page when the war is about to break out and publicity is crucial.

But no matter who it is, after watching these "quotations", I always feel that these quotations are more like the promotional slogans of my own movies.

As a result, "God of Food", which had just been squeezed out of the headlines by major film companies, once again topped the entertainment news list.

At the same time, the premiere of "God of Food" is about to begin.

......

Phantom World Entertainment Company ---

Just last night, Song Zhichao commanded these people under his command to work until midnight, and then slept in the small room at the back of the office.

At about four o'clock in the morning, he was woken up by a noise.

When I put on my clothes, washed up, and came downstairs to the company, I saw that the whole company was transparent.

Song Zhichao saw Fu Ershao sitting on the chair stupidly, not knowing what he was thinking.

Hearing the footsteps, Fu Jiajun woke up, and was happy to see that it was Song Zhichao, and now he completely regarded Song Zhichao as a panacea for all diseases, thinking that there was nothing in this world that he couldn't do at all.

"Ah Chao, you're finally awake. ”

"What, you're waiting for me?"

"Of course, I'm in a hurry to find you!" Fu Jiajun pulled Song Zhichao into a corner, his face a little gloomy.

"What's the matter?" As soon as he saw his face, Song Zhichao knew that something was wrong.

Fu Jiajun took a deep breath. said: "Not long ago, when we were filming "God of Food", we found several movie theater lines to work together and asked them to help release this drama, do you remember this?"

"Of course I remember, it should be Debao Film Company and Yonggao Film Company, they have more than 30 movie theaters, and some small theaters, all of which are very good!" Song Zhichao nodded.

"I just received a call from the managers of Debao and Yonggao Cinemas, who informed me that because Debao and Yonggao Films are both launching summer blockbuster films, there are not enough theaters, so they plan to tear up the contract and not help us screen "God of Food". Fu Jiajun's face became annoyed.

When this happens, anyone who is released like this will get annoyed.

After listening to Fu Jiajun's words, Song Zhichao was not surprised, but nodded and said: "This is normal, how fierce the competition is in the summer now, and one more movie theater will show its own play, and the more the box office will come out." No one will easily let such a theater out. ”

Everyone knows that whether a movie is good or not, and whether it has a box office, is not what the audience who goes to see the movie says, but the bosses of the movie theater chain.

According to Song Zhichao's meaning, he must want to show all his films in Hong Kong's "six major theaters". It's a pity that this idea can only be thought of in the head.

Think about Stephen Chow's "Kung Fu" in the previous life, it was precisely because hundreds of large and small cinemas in Hong Kong screened this drama that the box office of "Kung Fu" exceeded 100 million, breaking the historical record of the Hong Kong box office and taking the top spot.

If the Hong Kong film industry at that time was like now, then the box office of "Kung Fu" could only be screened by dozens of theaters, and the box office could exceed 50 million, which would be very good, and it would be impossible to break 100 million.

As for why not all theaters screen this movie, there is only one reason, and that is infighting.

There are now six leading cinema lines in Hong Kong, namely Jiale Cinema under Golden Harvest, Golden Princess Cinema under Golden Princess, Jinsheng Cinema under Yongsheng, Xinbao Cinema under Debao, Yonggao Cinema under Yonggao, and Shaw Brothers under Shaw Brothers.

These six cinema chains control about 100 cinemas in Hong Kong, and new film companies like The Phantom World can shoot and produce movies, but to show movies, they must use the six major cinema chains in Hong Kong.

But this time, it is obvious that Song Zhichao's "popularity" is too much, not to mention that the film promotion of Golden Harvest and Yongsheng has been suppressed, and even the new movies of Debao and Yonggao have not been spared, so he is ready to tear up the contract and is not ready to help release "God of Food".

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