Inspiration is a metaphysics, but it is based on real life, people can not deviate from reality to pursue unique brain innovation, can only be from life to refine and recreate what you see and hear.

As the largest local car designer in China today, Zhao Chunlei can be said to be young and ambitious, and many people say that his design has raised the Zhonghua Group to the international level, getting rid of the original plagiarism and old-fashioned trappings of domestic cars.

But no one can understand how much pressure he is under.

The supporters blindly believe that you will continue to succeed, the unsupportive people are waiting to see your jokes, and the expectations and jokes all converge into an invisible pressure that requires an unusually strong heart to resist.

As much as you get, you will bear as much as you want, and sure enough, there are no fairy tales in the adult world.

Zhao Chunlei himself also understands that the success of the previous "Water Drop Ripples" does not mean that his works will still be recognized by consumers in the future. Especially in the online society, the replacement of aesthetic trends is accelerating, and the popularity of many fast-moving consumer goods clothing proves this. Chunghwa Group's product development should gradually tilt towards the 90s crowd, because they will be the main force of the next wave of car purchases.

Within the Chunghwa Group, 25 years old is the age group for first-time car buyers, and if a new model is launched in three years, the first batch of post-90s generations will be 25 years old. The post-80s generation has risen to the age group of 35 years old, and those with stronger economic strength will buy a second car and move towards a luxury brand. For Chunghwa Group, they will be the target customers of Volvo and Land Rover, and of course, the ideal group for BBA.

Although the second-generation "Water Drop Ripple" model is still very popular in the market, Zhao Chunlei must be prepared for the direction of the wind in three years. In other words, he had to come up with his own new concept design to participate in the competition of the third-generation model of the Zhonghua brand.

Even if he became famous as the chief designer of the Chinese brand, Zhao Chunlei also had to face many challenges. Because within Chunghwa Group, the decision on the design concept of the main model will be decided by a special review committee, and will not be in the hands of a single designer. His works have a certain priority, but they must compete with other works through blind review, public evaluation, expert evaluation and other links. It is very likely that a designer's concept will be favored by everyone, and then it will be handed over to the team led by Zhao Chunlei to improve and build as a prototype of the concept.

Zhang Fan, the designer of the hard-core SUV "Tiefutu", which has just been widely praised in the market segment, has created a new family design language of Zhonghua Group - Lingyun Wings, and he will become a strong challenger to Zhao Chunlei's status.

Boss Han Hao encourages healthy competition and gives everyone a certain amount of competitive pressure, so as to maintain the vitality of the whole company.

With Lexus' disruptive design innovations and the "Wings of the Clouds" design language behind him, Zhao Chunlei felt that he might need to retreat for inspiration.

Turning off his phone and driving alone to embark on a journey of inspiration, he drove aimlessly through the Yangtze River Delta region like a hiker.

Today, Zhao Chunlei came to the well-known Jiuhua Mountain Scenic Area, which is one of the four avenues of Buddhism, attracting a steady stream of tourists.

Scenic spots rely on scenery, but the foundation is culture.

Without the many folk legends and poems and biographies left by literati, mountains and rivers would not have become holy places for people from all over the world to visit.

But Zhao Chunlei only stayed in the farmhouse hotel at the foot of the mountain, and compared with the bustle of the crowds on the mountain, he enjoyed the tranquility of being away from the city and in the mountains.

The so-called inspiration journey has no clue, but it has also achieved a certain degree of relaxation and stress relief.

"Why don't you go up the mountain, if you don't go up the mountain here, it means that you haven't been to Jiuhua. ”

The shopkeeper saw Zhao Chunlei sitting in the patio drinking tea alone in a daze, and asked enthusiastically.

"Where the heart goes, what does it matter if you are in the body.

However, I suddenly remembered a question, that is, a local like you, I am afraid that I will lose the heart of going up the mountain to see the excitement. ”

Coming to a strange place, no one knew him, Zhao Chunlei felt a moment of calm. He knew that the shopkeeper was kind, so he took the time to talk.

"You guessed it wrong. Every time you go up the mountain, you can see different people, that is, different scenery. You look at the scenery, and I look at the people. Although the focus is different, they all have the same destination and see different scenery.

I'm going to go to the new store on the hill to see the decoration, and if I don't dislike it, I'll give you a ride. ”

Different from the other three major avenues, Jiuhua Mountain can be said to be extremely grounded, and the core scenic spot has not been emptied, but has formed a lively resort town in the middle of the mountain.

Relying on the mountains to eat the mountains, the aborigines of the mountain towns have moved down the mountain to live, and all the mountain residences have been converted into homestays and restaurants to make money. You can stay in a hotel across the wall of the famous temple in the scenic area, and you can also eat delicious food from all over the world on the mountain. Some people say that this place is too commercialized, and some people say that it is appreciated by both elegance and vulgarity, and it has formed a unique scenery anyway.

The owner of the shop has just bought a private house from a relative, and is ready to invest in renovating and expanding the business, and today he plans to see the progress of the renovation on the spot.

"One side of the water and soil raises one side of the people, then I will accompany you to the mountains to see the people. ”

Thinking that Jiuhua Mountain is famous, even the innkeeper is well-informed, and his words successfully aroused Zhao Chunlei's interest in going up the mountain.

The enthusiastic and simple shopkeeper then started the car and chatted with Zhao Chunlei on the winding mountain road, saying a lot of travel strategies and interesting stories.

For example, an industrial chain has been formed around the release pond, where some people specialize in selling turtles, river fish and other animals waiting for well-wishers to buy and release them, and then some people go to the pond at night to catch them and dump them to pet dealers for them to sell again the next day. Otherwise, the small release pond would not be able to handle such a large amount of release per day, and the managers would turn a blind eye to it, but a balance would be formed.

"Everyone who comes to Jiuhua has a story in their hearts, it depends on whether you are willing to discover it. ”

After the owner put down Zhao Chunlei at the intersection of the scenic town, he left his mobile phone number, so that he could call for help if he had something. Because there are too many hotels in the area, the owners know that they rely on the word of mouth of tourists to operate.

Sure enough, it is a well-known scenic spot, looking at the steady stream of people coming down from the bus, Zhao Chunlei seems to be in the middle of the city.

Following the innkeeper's point of view of watching people, Zhao Chunlei found it quite interesting.

In the crowd were children who followed the adults with blank faces, pilgrims wearing lay clothes with pious faces, and even young couples looking around with excitement on their faces......

All living beings are in a variety of ways, and what they see is the scene.

Following the crowd, Zhao Chunlei unconsciously came to a large pool, located in the center of the town, with streams passing by in front and behind.

Seeing someone chanting a word to put a swarthy turtle into the pool, he realized that he had stumbled into the release pond that the shopkeeper had just said.

Sure enough, I saw a lot of vendors selling around, and the pool was already crowded with many loaches, crucian carp and turtles, and it seemed that there were many pilgrims who released their lives and did good deeds.

Due to its location, many tour groups use the release pond as a meeting point for tourists. In addition, the tired tourists sit around the pond and the pilgrims who release life and do good deeds, which constitutes the most lively area of Jiuhua Town.

Taking advantage of the interval, Zhao Chunlei found a vacant seat to lean on the railing of the release pool, intending to rest for a while.

"Hey, what's that?"

Next to him, a little boy who was only eight years old pointed to a small object under the pool and shouted.

Following the voice, Zhao Chunlei turned his head and found what the other party was pointing at.

"This is the mountain frog, known locally as the wild stone pheasant, which belongs to a type of frog. ”

The boy's father next to him answered his son's question.

I saw this mountain frog floating on the water, revealing only two big eyes and mouth, and two long legs kicked from time to time, leisurely paddling through the pool. The loaches, crucian carp and turtles scattered all around the surface of the water do not interfere with its journey in the slightest, as if it is walking through no man's land. Not to mention the bustling flow of people around the pool, which is nothing more than a floating cloud in the background.

This picture gave Zhao Chunlei a great shock, he found that he was quite envious of this frog, with a kind of unnatural openness, compared to the other party, he was really a frog in the pool.

Suddenly, inspiration struck!

Zhao Chunlei trembled and took out the pen and paper he carried with him, closed his eyes and took a deep breath, and then opened his eyes to record the impressive fragment in his mind. Soon, the frog's head evolved into the front of the car, and the waves as the frog moved forward evolved into new configuration lines, revealing a new concept of ripples of water droplets.

Zhao Chunlei looked up at the top of the mountain in the distance, the bare granite boulder of Jiuhua Mountain has been beaten by wind and rain, and the roundness reveals the rigidity and arrogance of the dangerous peak, which is just a reference for the body line.

Soon, a new sketch of the car was born, which looked like a frog, but with a large mouth in the middle that retained the family language of ripples of water droplets.

Compared with the exaggerated and dazzling lines of Lexus, Zhao Chunlei's new rounded design fits the Chinese tradition of moderation, with the concept of outer circle and inner square. At first glance, it doesn't seem aggressive, but after looking at it for a long time, you can feel that it is beyond reality.

"Hidden in the city, but still maintain oneself and realize the beauty of nature. ”

Zhao Chunlei recorded his experience as a design insight.

"Enlightenment Nature" will also become the evolution of the third generation of Zhonghua brand car language, and the tradition of "water droplets and ripples" will still be maintained.

However, compared with the existing models, it can be described as a reborn change, which can be regarded as a self-subversion.

As soon as the sketch came out, Zhao Chunlei couldn't care about continuing to play, so he hurriedly took a taxi down the mountain and started to create behind closed doors in a small hotel, putting his inspiration and creativity into practice.

"It's a bit like the Porsche family design, but mine is a little bit more stylish. If Porsche is a European bullfrog, then the new Chinese car is a Chinese mountain frog. They are fat and strong, and my frogs are thin and lean......"

When Zhao Chunlei settled on the first draft, he said to himself, he knew very well that his idea was completely original, and colliding with Porsche was completely different. If anything, Porsche is too successful, and a design idea that has been used for decades has not gone out of style.

I just don't know if the design concept of "Enlightened Nature" can stand out in the group review?