Tossed until three o'clock in the morning, Luo Xun could be regarded as cleaning up the mess, looking at the sleeping face in the night sky, he shook his head: "I knew that I couldn't drink and drank so much......"

Terrified.

Because of the family, the night sky of the Spring Festival every year will feel extremely lost, and Luo Xun is probably the only friend who can understand the loss in Xia Yu's heart, although the situation of the two looks completely different, but the feelings are the same.

Nothing was said all night.

The next day, after Luo Xun got up, he knocked on Xia Yu's door, found that no one cared about it, pushed the door and walked in, only to find that the bed had been folded neatly, and a note was left on the table:

"Happy New Year. ”

"Happy New Year. ”

Luo Xun muttered to himself and smiled.

His mood is not as bad as it seems, there are two people to accompany him to spend the Spring Festival, in fact, Luo Xun is very happy in his heart, after all, it is the first time in his past life and this life to have such a lively Spring Festival.

Ten o'clock.

Kong Shuang is here.

At that time, Luo Xun was surfing the Internet, looking at the post bar by himself for a while, brushing up on various news on the Internet for a while, enjoying the rest time of the last day, Kong Shuang, who was busy with hot dishes, asked curiously: "What about Xia Yu?"

"Gone. ”

Luo Xun replied.

Kong Shuang nodded and said: "I seem to have a new understanding of your relationship, maybe she can become a boost to your career in the future, and you are the same company......

Luo Xun didn't speak.

Kong Shuang also changed the topic at the right time: "Recently, I have been in contact with an international first-line brand, and they have a good impression of you, that is, you have been included in the scope of their brand's inspection. ”

"International?"

Luo Xun laughed, "Armani?"

Kong Shuang snapped his fingers: "Bingo, that's right, the people from Armani are in contact with our company, although it is very unexpected, but this is indeed a once-in-a-lifetime opportunity." ”

Luo Xun was stunned.

A possibility came to mind.

Kong Shuang, who works in the mode, is still very serious: "The domestic entertainment industry has developed rapidly in recent years, so more and more brands want to communicate with consumers through celebrities, on the one hand, with the help of the popularity of celebrities to promote their own brands, and on the other hand, they also use the fan loyalty of these stars to complete the profit transformation of the brand, of course, you definitely do not belong to the latter." ”

Luo Xun shrugged.

Not to mention his fans, most of the Chinese people, and a few people can afford to buy an international first-line brand like Armani, and it is impossible for Armani to bet on himself on the fan economy-

"So!"

Kong Shuang saw Luo Xun's expression, and knew that Luo Xun understood the reason: "Armani has launched a new cooperation method, which is called the [Brand Friend] program. ”

And so it was.

In the eyes of the layman, when it comes to the cooperation between some international brands and celebrities, the only way to think of it may be endorsement, but in fact, the bigger the brand and the more complicated the cooperation between celebrities!

There's a lot to say in it.

There are many different titles alone, such as brand spokesperson, brand ambassador, or brand series ambassador or even brand friend, etc., etc., etc., according to the size formula, it should be summarized as: brand spokesperson, brand ambassador, brand series ambassador, brand friend.

Thereinto.

Brand spokesperson can be said to be the most familiar term between brands and celebrities, which originally refers to special personnel who provide information dissemination services for the profit or public welfare goals of enterprises or organizations.

For the most part.

The image of the brand ambassador will appear in the brand advertisement accordingly and identify him as the brand ambassador, but do you think the brand ambassador is the brand's biggest partner?

Not really.

The hierarchy inside is very strict.

The brand spokespersons of big brands will be distinguished again by large and small regional labels, so as to give birth to the so-called global spokesperson, Asia-Pacific spokesperson, China spokesperson and other titles, among which the size is clear at a glance.

Take Chanel, for example.

From top to bottom, the spokesperson pyramid is divided into brand image spokesperson, product spokesperson, brand image ambassador, regional series ambassador, etc., not to mention the variant cooperation of brand friends, brand muses and other endorsements, so Armani negotiated with the company and hoped that the cooperation with Luo Xun was actually the lowest level of cooperation.

"What's the exact?"

"Don't you have a brand partner now, in a few months, this cooperation will expire, then Armani will consider establishing a brand friend relationship with you, after the cooperation you can borrow all kinds of products from Armani when you attend various events, this is a win-win situation, the brand needs to use your fame to increase its fame, and you can also use the brand halo of Armani to enhance your status. ”

“……”

Luo Xun nodded.

Although it is only a cooperation of brand friends, but this is a good start, at least it means that I have entered the vision of some international brands, maybe this year, Armani will consider upgrading the cooperation of his brand friends!

"It's also collaboration. ”

Kong Shuangdao: "The brand you worked with before is not well-known in China, and this time you have become a brand friend of Armani, which means that you will mention the standard of endorsement in the future, how about it, you can consider receiving a formal endorsement this year, right?"

Luo Xun nodded.

He has not received endorsements.

Because he feels that his value has been on the rise, and a star's exposure is limited, if he accepts some endorsements at a low price when he is not particularly popular, it will inevitably affect his future.

This year is different.

Although there is little hope that "Baolian Lantern" will be broadcast within the year, the movie "Kung Fu" is not weak "Shaolin Football", which is bound to bring very good income to itself, and he can also try to take over the endorsement.

"That's it. ”

Luo Xun thought for a while: "I can take one endorsement within the year, if there is a suitable situation, two can also be used, does Armani have a request not to let me accept endorsements from other clothing brands?"

"Not really. ”

Kong Shuang said with a smile: "The cooperation of the brand's best friends is very small, you have little influence on them, and they naturally can't restrain you, as long as it is not a suit endorsement, you can still accept sportswear or something, such as Metersbonwe, you can consider taking a series of endorsements, of course, this requires the company to come forward." ”

"There's no hurry. ”

Luo Xun wants to wait for "Kung Fu" to be released, and then receive at least one advertising endorsement within the year, this is already 2002, Luo Xun has initially gained a firm foothold in the entertainment industry, and things that have been pressed such as endorsements can also be put on the agenda.

To know.

Collaborating on a suitable advertisement also has a very good bonus effect for artists, and in the early stage, don't let Luo Xun shout lines like "If it's a brother, come and cut me".