When "One Step Away" was promoted, the promoter typed 'Jiang Wen is a gift from God to the Chinese film industry, and "One Step Away" is Jiang Wen's gift to all fans!'

Even at the premiere scene, a letter to every reporter and every fan...

Anyway, how to sensationalize it!

Effect...

Anyway, the box office of "One Step Away" was 89 million on the first day, and the box office of "Outwitting Tiger Mountain" in the same period was 47.04 million on the first day...

Big data shows that the final box office of "One Step Away" can be 1.2 billion!

Of course, later we learned that "One Step Away" was very messy, not to mention "Outwitting Tiger Mountain" at the box office, and I didn't even do "Small Times 3", "The Year in a Hurry"...

Conclude that this method can only be used in extraordinary times!

You have to have a strong reputation and audience expectation in the early stage!

Then, your movie can't be too bad, not to mention a classic, at least it has to be a masterpiece!

Xiao Luzi is very confident in "Lone Agent".

From his point of view, this movie can definitely score 80 points, so handsome!

So, he wrote on Weibo: A letter to all fans who like me.

......

Chinese movie fans are very cute, an action movie fan can wait from "New Police Story" for five years to "Big Man";

A romance movie fan can wait from "Love Malatang" for ten years to "33 Days of Broken Love"...

Although you scold Chinese movies every day, as long as there are excellent movies, you will go to the cinema as soon as you pay for it.

I couldn't agree more!

In the past, I would have wondered why many of our filmmakers would rather go to fry cold rice and produce batches of bad movies, rather than sink their hearts into making even a commercial film with a passing score or above?

Isn't it good to give an explanation to all fans who care about Chinese movies?

Later, I became an actor, a director, a producer, a producer, a company, and went deep into every chain of film production!

I gradually understood a lot of things, this kind of thing is really inevitable!

As a creator, there is a low ebb.

Even if it's me, it's the same!

Once many directors have passed the peak of their creation, they often begin to decline, and their works begin to become ingenious.

They don't dare to take risks, they have to compromise with the market, they have to compromise with the producers, who tend to trust the established subject matter more.

This kind of theme is called IP!

IP originally refers to intellectual property and is a legal concept of rights.

Hollywood has carried forward and created an IP economic model, also known as the fan economy, the core of which is to monetize business through fans.

The IP development process is generally to first dig out the IP with a huge number of fans from the hot literary works, and then enter the fields of film, television, games and other fields through the adaptation of literary works, and then the fans generate purchases and then make profits.

"The Lord of the Rings", "Harry Potter", "Twilight" and other series are already popular works before filming starts, and the number of fans is huge, so it is much easier to get a high box office.

For example, the 'Happy Event' series that many people complain about, this is a mature IP example!

But they don't know that the audience they are facing has changed several times, just like the movies you thought were classics back then, and if you showed them to your child, he wouldn't think they were classics...

I was lucky to meet fans who understood me and loved me in my best creative stage, allowing me to play wantonly and willfully!

The story of "Lone Agent" is very simple, the inspiration is "This Killer is Not Too Cold", the same as "Border Storm", but the story is warm, and "Lone Agent" is violent...

By the way, there are eight-minute murder scenes in the film, I hope you don't take your children to watch the movie!

Not for children!Not for children!Not for children!

Say the important thing three times!

When I was making it, I tried hand-held shooting and fast-paced editing, and the whole movie was fast-paced, and after I finished the post-production, I watched it again, so let's put it this way: I won't be able to make this kind of film again anyway!

I hope you can go to the theater and watch it again!

By the way, a lot of thrilling scenes released by the official are actually a matter of a moment, I was not injured, only a little abrasion, how can there be action scenes without injury, this is the money I earn!

When everyone is distressed, think about how much money I make, and I shouldn't feel distressed...

And finally: November 26, see you or leave!

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In the Lunar New Year file, everyone showed their swords, and then fought to the death.

Usually speaking, it is on variety shows, smashing hard and wide, and running non-stop publicity...

Bona was ingenious and printed a million copies of the "Jianghu Express" and sent it to major theaters, beautifully printed and witty, written in full accordance with the characters and environment in "Laughing Jianghu".

After "Zhao's Orphan" finished the talent show, it was a bit low-key, and I don't know what tricks I was holding back!

"Let the Bullets Fly", the media has released the news that the Sichuan version will be released.

"If You Are Honest Do Not Disturb 2", Uncle Ge + Feng Xiaogang, this is a routine that has been verified countless times!

Then, "Lone Agent", Lu Xiaoran suddenly came to Weibo with a 'letter to fans', all kinds of affectionate items.

not only promoted his own movie, but also damaged a wave of other movies by the way, the key is that he lost the right thing, and also put forward the concept of IP, which is simply full of information!

and "Lu Xiaoran is about to join the series"...

Directly slaughtered the version!

Nima, you call it a foul, you know?

But no one else can follow suit!

You asked Zhu Yanping of "Laughing Jianghu" to send a letter to fans, and the messages at the bottom of the custody were 'Don't read it, get out!'

His last movie "Thorn Tomb" left a valuable bad film record in Chinese film history!

Jiang Wen's movie before "Let the Bullets Fly" is called "The Sun Also Rises", how many people can understand it?

As for Feng Xiaogang, it's okay to let him scold, normal communication with fans is not his forte - after all, he is a big director who can say what the audience is talking about!

What's more, Lu Xiaoran has more than 9 million Weibo fans, and he is the No. 1 V on Weibo, and others simply don't have this condition!

Not only that, Lu Xiaoran also participated in "Interview with Yang Lan"...

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At this stage, the number one talk show in China is "Lu Yu Appointment", "Yang Lan Interview", "Super Interview", "Very Quiet Distance"...

By the way, there is also "Women in the World"...

"Lu Yu has a date" has already taken over the crew of "Zhao's Orphan" and "Laughing Jianghu", and Lu Xiaoran is too lazy to join in the fun.

"Super Interview" and "Very Quiet Distance" have limited influence.

"Interview with Yang Lan" was broadcast in Beijing, and the ratings were okay.

As for "Food and Afternoon Tea"...

Forget it, Cao Ying and Xiao Luzi are not on the same channel, so they can't talk together!

Yang Lan has already sent him several invitations...

"Lonely Agent" is a publicity point for Lu Xiaoran, Zhang Zifeng is too young, but she is also very cooperative to follow Wan Qian on several shows - Wan Qian plays her mother...