Xu Zhi and Reading walked side by side in a luxury office on the third floor, although the floor is not high, but the vision is excellent, the Las Vegas high-rise disease at the moment is not dense, looking through the floor-to-ceiling windows, the small half of the city is in sight.

Xu Zhi took out a stack of documents and handed them to Redding.

Reading looked at the first chapter of the paper, which had a portrait of a doll, and his first feeling was: so ugly!

"That's what you're talking about?" said Redding, who disagreed.

Xu Zhi smiled: "You look at it next, there is a promotion plan later." ”

Reading smiled and continued.

Ten minutes later, Redding, who had finished reading the entire introduction, frowned and said, "Eric, if you follow your plan, this investment is very large!"

Xu Zhi nodded and said, "Yes, but there is no investment, where is the return, do you still need me to talk about this truth?"

Including toys, clothing, beverages, instant noodles and other food and other products, in fact, everyone's quality is basically half a catty, no patent restrictions, and not as high as the technical content of automobiles, competing with each other is actually the investment: advertising, brand building and channels and so on.

The same is true of the cauliflower doll on top of history, the founder at that time, Robb, who advertised wildly every day during the children's programs on several major television stations in the United States, and also opened "doll general hospitals" and held adoption ceremonies all over the United States, these are huge investments, not enough investment, how can a toy that no one knows about become a household name?

Reading asked, "Eric, how sure are you that this product will work according to this plan?"

Xu Zhidao: "Fifty percent, if the product really sells well, we can use the money earned by the cabbage doll itself to continue to invest and realize the hematopoietic function of the project itself. ”

"According to your plan, the upfront investment can be astronomical. Reading smiled: "Eric, I've known you for less than a year, and you've changed a lot!

Xu Zhi shook his head and said: "No, I have never changed, and I should not let go of a penny of the money I should make, but this is an investment, there must be risks, if I am reluctant to fail at this point, what kind of business do I have?"

Reading smiled: "It's different to have confidence, several of your company's games are selling well, but it's a little difficult on my side, and it's difficult to draw a lot of cash for the time being!"

"Can you tell me why?" Xu Zhi asked curiously.

Because of the tank battle and the best-selling Pac-Man, Xu Zhi's side occupied the main position in the price negotiation, and Reading had to accept lower profits in order to continue to cooperate, but because of the large increase in sales, he could still make a lot of money, not to mention that his main business casino was making money every day.

Reading explained: "There is nothing to say, recently the Las Vegas government has prepared a plan to rebuild a casino, approved a lot of large-scale casino complex plans, and I am also ready to invest in the construction of one, the investment will be hundreds of millions of dollars, so the funding is relatively tight!"

"Complex?" Xu Zhi guessed what it meant.

"Now the whole of Las Vegas is running separately, casinos, hotels, amusement parks, leisure venues, and the new complex is all about building all of these together to enhance the taste of the whole city," Redding explains.

Xu Zhidao: "I see, this kind of investment is indeed not small. ”

The world's most famous Venetian is actually of this nature, but it is very large, with a total investment of nearly $2 billion.

Reading suddenly said, "Eric, are you interested in investing in this project?"

"Me?" Xu Zhi smiled and refused: "I'm not interested, I like to invest in companies that I can control, or companies with unlimited possibilities, such as companies like Apple, although the casino makes money, but the future development is actually limited." ”

If you are in your own territory, you can invest in this kind of industry, but this is a beautiful place, and the gambling industry is a hundred times more complicated than a normal industry, so it is better not to participate.

Reading nodded, "That's a pity, I still hope to work with you again with Eric?"

Xu Zhi returned to the topic and said: "Isn't there a cooperation now, in fact, although the cabbage doll project seems to have a large investment, we can first pilot it in a state in the United States, publicize it according to our plan, see the effect, and then slowly expand if it is good, so the investment at the beginning is not much." ”

Reading thought for a moment and said, "Okay, since Eric is so confident, then I'll take a gamble." ”

Xu Zhidao: "Then let's choose California as the first step, California's economy has always ranked high in the United States, and if it succeeds here, it can be easily replicated in other states." ”

California is to the United States, almost equivalent to the later Jiangsu, Zhejiang and Shanghai to the mainland, which is the birthplace of the electronics industry and the core of global technology, not to mention the huge entertainment industry. Companies such as Microsoft and Oracle are still struggling, but even without Silicon Valley, California's economy is still at the cutting edge.

Reading said: "Yes, in California, I know some real estate companies, if you want to rent a place to promote, let me know in advance, I will contact them, it should be a lot more convenient." ”

"Okay, that's a lot easier. Xu Zhi smiled and said, "Invest 10 million US dollars in advance, I will be seven and you three, how about it?"

"Yes, when the lawyer's paperwork is ready, the money can be paid immediately. "Reading doesn't care, and maybe he's not very optimistic about the project.

Xu Zhi said: "Well, some market research may be needed in the early stage, and it is estimated that the formal advertising investment will have to wait until the beginning of each year, and I also need to find the right person to run the project." ”

"No problem, you have the final say on how to operate, I just need to check the accounts regularly. Reading said nonchalantly.

Xu Zhi smiled: "No problem. ”

The reason why the cabbage doll project pulled Redding in was just to use the tiger skin of the joint venture, and if he could, Xu Zhi, another influential person, would also be willing to let these people participate.

When the cauliflower doll becomes popular in the later period, there will inevitably be all kinds of troubles, and the same is true in history, which is also to use controllable costs to avoid uncontrollable risks.

But it's not that you can get a percentage of benefits as much as you give as many shares, if the sales are good, everyone's shares are only the shares of the sales company, and the bulk of the production is controlled by Xu Zhi alone, and the copyright is also in his hands, and the profits of the majority must be in the company registered in the tax havens.