"Brother Fan, Brother Fan......"

Another day of signing was over, and Zhang Fan was about to leave. Pen Fun Pavilion wWw. ｂiquge。 info found a middle-aged man in the distance who was stopped by several of his bodyguards.

"What's going on?"

Zhang Fan hurriedly asked.

"Brother Fan, I don't know who this person is, I have to see you. ”

A bodyguard said, Zhang Fan waved his hand, and the middle-aged man was released.

"Hello Brother Fan, I am the CEO of Huahao Group, and I really can't help it this time. ”

The middle-aged man hurriedly said, and Zhang Fan was stunned when he heard the middle-aged man's words.

"Well, let's talk about it in the car. I don't know what to call it?"

Zhang Fan asked with a smile.

"Excuse me, but this is my business card. ”

The middle-aged man directly took out his business card, Yang Bin, the CEO of Huahao Group. Zhang Fan nodded and directly invited Yang Bin to his car.

"Mr. Yang, what's going on?"

When he arrived at the car, Zhang Fan looked at Yang Bin and asked in a low voice.

"That's Brother Fan. Our company is the earliest company to make health care products in China. In previous years, our company's performance was very good. However, in recent years, after international brands entered our country, our company's performance has been declining. Last year, our company gritted its teeth and changed the most advanced production line in the world, and it can be said that the product quality is definitely not worse than that of international brands, or even a little better. But because the marketing strategy is not good, it ......"

Yang Bin began to talk about the situation of his company, and after listening to Yang Bin's story, Zhang Fan knew the reason why Yang Bin came to him. Quite simply, the quality of their company's products is fine, but they don't know how to market. If this continues, the company will have to go bankrupt.

However, when Zhang Fan asked Yang Bin about their company's products, Zhang Fan looked embarrassed. Huahao Group is engaged in health care products, and the main product is ***.

"Brother Fan, I know you're a master of marketing. As long as you promise to help our company do marketing. I'm willing to give you 20% of the shares. ”

Yang Bin's words made Zhang Fan's eyes widen, twenty percent of the shares. Ordinary people really don't have this courage. Although Huahao Group's performance is not good now, it is worth at least 500 million.

"Aren't you afraid that I can't do well?"

Zhang Fan looked at Yang Bin and couldn't help but ask.

"If Brother Fan doesn't do well, our company can only go bankrupt. We've also had some so-called marketing gurus, but they haven't had much effect at all. ”

Yang Bin said with helplessness, his products are different from other products. The state stipulates that such products cannot be advertised on television. Yang Bin was able to give 20% of the shares to Zhang Fan, which is a kind of courage and helplessness. Twenty percent of the shares, Yang Bin is also distressed. This company was started by Yang Bin from scratch.

"You've really decided? I can tell you, 20 percent of the shares, even if I fail in marketing, it's mine. ”

Zhang Fan looked at Yang Bin again, Yang Bin nodded, and directly opened his folder.

"I have all the documents ready. You can sign at any time. ”

Yang Bin looked at Zhang Fan, and looked at Yang Bin's serious expression Zhang Fan laughed.

"Okay, I'll take this job. But all marketing methods have to listen to me, and the name of the company has to be changed. ”

Zhang Fan's words made Yang Bin stunned.

"What is the name? Why? Hua Hao can't do it?"

Yang Bin asked curiously.

"It's so vulgar, you have to change it to a lofty name. In the future, our products can not only be limited to China, but also sold abroad. ”

Zhang Fan's words made Yang Bin a little confused.

"What's the name?"

Yang Bin couldn't help but ask, he felt that his company's name was quite good. But now that Zhang Fan said that his name would be changed, he would listen to Zhang Fan.

"It's called Durex. ”

Zhang Fan said this name, which made Yang Bin's face cloudy.

"Why is that the name?"

"The English name is Durex, Durability, Reliability, Excellence. Durable, reliable, excellent. ”

Hearing Zhang Fan's words, Yang Bin's eyes widened. Absolutely, this name is absolutely amazing. At this time, Yang Bin can be regarded as having seen Zhang Fan's marketing ability. If nothing else, the name alone shows the level. Compared with Durex, looking at his own Hua Hao, I really feel very downgrade.

"Brother Fan really deserves to be Brother Fan. ”

Yang Bin gave a thumbs up, looked at Yang Bin and Zhang Fan smiled, and began to tell Yang Bin about the next specific operation.

Back at the hotel, witnessed by the lawyer, the two parties signed the equity transfer agreement. Yang Bin transferred 20% of the shares to Zhang Fan free of charge. Not only that, but the 20 percent stake is still the original undilutable stake.

Twenty percent of the shares were exchanged for Zhang Fan's marketing to the group. The two chatted until late at night, and Yang Bin left with a smile. It is said that Zhang Fan is the god of the marketing industry, and this time he really saw it. Although the marketing has not officially begun, Yang Bin has already been able to foresee some things.

Now what Yang Bin has to do when he goes back is very simple, that is, to change the name of the company, change the product packaging and launch the new product.

Late at night, Zhang Fan's hotel, Zhang Fan was busy. After Zhang Fan carefully read Hua Hao's information, he was really speechless about Hua Hao's marketing. It can be said that this company does not know how to market at all.

In this era, the traditional way of sales is still adopted. The products produced are sent to those stores without asking. In the Internet era, Hua Hao's products don't even have an official website and Weibo, let alone an online store.

"Hehe, wait for the old driver to drive. ”

Zhang Fan registered an official Weibo of Durex in the name of Huahao. Old driver, in another world, the most powerful old driver is Durex's official micro.

"The old driver was about to drive, and the friend who was in the car got in the car. ”

Zhang Fan's Weibo was updated late at night, and there is a link below Weibo. This made Zhang Fan's fans curious. Zhang Fan's current number of Weibo fans is terrifying, with 58 million fans.

These are not zombie fans, but real fans. Zhang Fan casually posted a Weibo, and there were hundreds of thousands or even millions of replies. This terrifying fan interactivity is simply unmatched by others.

"Wow, Brother Fan is going to drive? What the hell?"

"What car?"

"Go in and see ......"

"What are you doing with Brother Fan?"

"Brother Fan......"

"What the hell is Durex?"

"Whatever, pay attention to it first, and then talk about ......."

"Brother Fan, hurry up and drive......"

"yes......"

"Damn, why is this packaging so weird?"

"Damn, look at the introduction......"

"Your sister, Brother Fan, you old driver......"

"No, Brother Fan, you're too dirty......

After seeing the introduction of Durex, all the fans almost burst into laughter. Nima, can you still be a star? A good album doesn't sell, but it sells ***.

"Brothers, big thing ......"

"Come on......"

"Brother Fan teased ...... again"

Call ......

Fans promoted each other, and the number of followers on Durex's official Weibo began to rise in horror. At this time, Durex's official Weibo was updated. A picture appeared on Weibo, and when they saw this picture, everyone burst into laughter.