To start a company, one is to have money, the other is to have people, and everything else is easy to say.

What is the most precious thing in the 21 st century? Talent is the most precious!

At present, [Feiyan Advertising] is still a start-up, Liu Yan only recruited a few veterans in the advertising industry from headhunters with a high salary, and recruited a large number of new people, barely building the framework. However, Liu Yan has not yet recruited real talents, has not yet created her first project, and has no past cases and qualifications, and the whole [Feiyan Advertising] is a small newcomer in the advertising industry.

Every year in the advertising industry, countless advertising companies similar to [Feiyan Advertising] are born, but most of these advertising companies will go out of business after struggling for a period of time, and few can make a profit. The Matthew effect also exists among the capitalists, the stronger the stronger, the weaker the weaker, and the resources are concentrated in the strong large advertising companies, and most of the small advertising companies are just struggling to survive.

"The company has just been founded. Liu Yan said depressedly, "How can there be any reliable development plan, no matter how much development planning is just delusional, it is better to take one step at a time, down-to-earth, one step at a time." ”

Liu Yan now knows that it is not easy to start a business. Even if she has capital, has connections, and has the Liu family behind her, Liu Yan's entrepreneurship is still uncertain - even if she has capital, it is difficult to make money with capital. Otherwise, the financial industry will not be so developed, and the development of the financial industry just shows how high the investment risk is. Even if most people have capital in hand, it is difficult to realize the appreciation of capital, but it is easy to lose the capital in their hands.

For the future, although Liu Yan has a plan, when she really looks at the future, her eyes are black and she is at a loss.

"This is not possible, the advertising industry is highly competitive, and if you don't have a reliable development plan, it is easy to go out of business. Yang Xiaotian said very pertinently, "The least is to have stable profits, 50 million seems to be a lot, but in today's capital market, it is just a small wave, which is not worth mentioning at all." ”

"If it's profitable, I can pull some government orders first. Liu Yan thought for a while and said, "These orders won't be too many, otherwise they will be too eye-catching and have a bad impact." I just need to use this small order, and the gentleman will save it. ”

In fact, no matter what industry or industry, it is based on trade.

Trade can be divided into: capital - raw materials - means of production - wage labor - production - commodities - commodity exchange - capital appreciation. Among them, the first link is not difficult, the most difficult is the commodity exchange link, which is called the "thrilling jump", if you can't jump, the capital appreciation will fail. To put it bluntly, it is necessary to sell things in value, that is, to have orders, and the more orders, the more capital appreciation.

To use an analogy, it is to open a mobile phone factory, first invest capital to buy land, establish the means of production of the factory, and then purchase raw materials (accessories), hire workers to assemble and process, and then sell the commodity! Today's powerful enterprises, such as Apple and Huawei, operate like this!

Wall Street's series of bells and whistles financial means seem to make money out of thin air, but in fact they are also built on this set of mechanisms. All enterprises need orders, orders are a thrilling pass, with orders, enterprises can survive.

How to ensure that they have long-term and stable orders is something that every entrepreneur thinks hard about, like Steve Jobs, is to meet market demand through revolutionary smartphones and brand value, so as to obtain a large number of orders from dealers. Advertising agencies get orders from Apple. Foundries like Futukang will also receive orders from Apple. Every part of the phone, the shell, the battery, the screen, the camera, the chip, the screws...... Large and small, it is not produced by one company, nor is it produced by Apple.

They are an industrial chain, dealers have orders from consumers in the market, Apple has orders from dealers, and then Apple will place orders to every link in the industry chain according to their own needs.

This series of processes is the process of commodity exchange. The advertising industry is an industry that is dependent on this kind of commodity exchange, and the reason why customers advertise is to get more demand for goods, and they get more orders.

If Liu Yan can get some small orders from the government department through her relationships, and it is an endless stream of small orders, there will be no problem for her [Feiyan Advertising] to survive. However, if you want to develop greatly, with the relationship between Liu Yan, it is impossible to get bigger, more and more stable orders from the market. It all depends on one's abilities, not one's relationships.

"Let's work together!" Yang Xiaotian's heart moved, and he said, "I can give you some orders!"

Liu Yan looked at Yang Xiaotian suspiciously, and said, "Do you want to support me?" As far as I know, you can't do anything in the Twin Group, if you want to give me the advertising business of the Twin Group, I'm afraid your board of directors will not agree." "Liu Yan has always cared about Yang Xiaotian, has been paying attention to Yang Xiaotian, and no one knows Yang Xiaotian's situation in the Twin Group better than Liu Yan.

"I can't give you an order from the Twin Group, because the group will not recognize a small advertising company that has just been established. Yang Xiaotian said, "But the [Sky Network] that I just took over is completely dominated by me! I am planning to do a series of strange advertisements recently, rather than cheapening others, it is better to not flow into the fields of outsiders, and give these advertising orders to my insiders!"

"Who is your inner man, think beautifully!" Liu Yan blushed, took a sip and said, "What kind of weird advertisement are you? Is it a game advertisement?"

"Yes, this is a trade secret, and I will not disclose it to ordinary people. But I'll tell you about the relationship between the two of us!" Yang Xiaotian smiled slightly and said, "That's the case, I plan to ......" Yang Xiaotian roughly explained his advertising plan.

Liu Yan was dumbfounded when she heard this, and it took a long time to come back to her senses.

Then Liu Yan looked at Yang Xiaotian and said in surprise: "This ...... Isn't that weird?"

Yang Xiaotian smiled: "I'll just ask you if it's feasible?"

"This ...... This is very feasible. Liu Yan said, "It's just this kind of advertisement, it's really not good-looking!"

Yang Xiaotian shrugged his shoulders and said: "Advertising is nothing good to look at, as long as you can make money, it's okay! Others don't care whether your advertising is dirty or not, they only care about the effect of your advertising! After you finish this advertisement, I'm afraid that a group of small and medium-sized game companies will find you to advertise and go crazy, and you will make a lot of money!"