After arduous negotiations, Huaxia Plant finally reached an agreement of intent with Mitsubishi Motors, and the two parties agreed as follows:

1. Mitsubishi Motors will provide the L120 model with a full set of technology transfer, including matching engines and manual transmissions. Pen, fun, and www.biquge.info

2. Mitsubishi Motors will provide stamping, welding, spraying, and assembly line equipment, and be responsible for the commissioning and installation of the production line, and provide it to Huaxia Plant as a turnkey project. The production line has a vehicle size of 50,000 standard units, 100,000 engines, and 80,000 manual transmissions.

3. In the future, the L120 models produced by Huaxia Factory and the models derived on the basis of L120 will pay 480 yuan for each vehicle for a technical license and authorization fee, which will be valid for 5 years.

4. Mitsubishi Motors sent staff to assist the Huaxia plant in production training until the Chinese employees could independently produce the L120 model.

5. The total contract amount is 130 million yuan, including 45 million yuan for technology transfer, 55 million yuan for production line equipment and 30 million yuan for personnel training. Huaxia Factory will pay in 4 installments, with a down payment of 40% and the remaining amount to be paid within 2 years.

130 million yuan introduced Mitsubishi Motors' model technology 10 years ago, plus the future product licensing fees, Mitsubishi Motors is estimated to earn at least 200 million revenue from this business alone.

The Huaxia plant has obtained the long-awaited micro-car technology and an automaker, especially the complete set of engine and transmission technology, which is a relatively satisfactory starting point for the Chinese side to start from scratch. As long as the introduced vehicle technology is digested, it will be able to quickly gain a firm foothold in the field of micro-vehicles. In addition, Mitsubishi made concessions in terms of payment and agreed to pay in installments, so that the financial pressure on the Huaxia plant was not so great. Although it is not cost-effective compared with the introduction fee of 50 million for off-road vehicles Pajero, Pajero guarantees a quota of at least 5,000 CKD Mitsubishi imports every year, and there is also military demand behind it, so it cannot be compared together.

Basically, both sides have achieved satisfactory results, and the signing ceremony of intention to cooperate was specially held in Jiangzhou, the provincial capital, and the executive vice governor Zhou Nansheng, the main leaders of Haizhou City and Hushan County have attended to witness this representative moment for the automotive industry in Zhejiang Province.

"Han Haojun, I hope we have a happy cooperation in the future, we Mitsubishi Motors may also establish a joint venture plant in China in the future, you will be one of our choice and cooperation targets. ”

Katsuhiko Hatsu raised his glass and said to Han Hao.

Mitsubishi Motors has been divided within the Chinese market, with some advocating a joint venture to enter this potentially huge market as soon as possible, while others suggesting that they can wait and see if they can sell models to explore the technical path, the former is risky, and the latter is relatively safe. As a conservative, Katsuhiko Katsuhiko Katsu agrees with the second view, now that the US market is the focus, there is no sign of private car buying in China, so we can wait and see.

Now the cooperation with Huaxia factory is like this, if the products of Huaxia factory are in short supply, and the cooperative relationship with Huaxia factory is good, then it is very possible for the two sides to further joint venture in the future.

Although it has cooperated with Changfeng Automobile in Shonan Province in off-road vehicles, Mitsubishi is still a technology buyout type, and sold Pajero technology to Changfeng Automobile. However, in terms of engines and transmissions, they are still imported from Japan and assembled in China, and there is no intellectual property right for engines and transmissions like Huaxia Factory. If you compare, Changfeng Automobile is like a Mitsubishi assembly plant, assembling parts imported from Japan A in China to form a complete vehicle. The Huaxia factory is more like an independent production manufacturer, introducing digestion technology, so that all can be independently manufactured and developed.

In addition, Southeast Automobile, which has just been established in Minnan Province, is a joint venture between Minnan Automobile Company and Taiwan Zhonghua Automobile Industry Company. This Zhonghua is only a company in Taiwan Province, and does not enjoy trademark rights in Chinese mainland, and the Zhonghua brand automobile trademark is firmly in the hands of Huaxia Factory. Its car brands include "Lingshuai, Delica, Fulika" and so on. Taiwan's Chunghwa Automotive Industry Corp. is a joint venture between its parent company, Yulon Group, and Mitsubishi Motors, in which Mitsubishi owns a 25 percent stake. In other words, Mitsubishi also indirectly holds a certain stake in the Southeast Motor project.

When all provinces across the country have launched automobile projects to find joint ventures with foreign manufacturers, Minnan Province has a weak automobile foundation, although there are more than a dozen large and small automobile modification factories like Zhehai Province, with an annual output of only 3,000 vehicles. Due to the historical relationship between the two sides of the Taiwan Strait, Minnan Province has gone abroad to find a circle of cooperation partners, but it has not been able to get into the right way.

Taiwan's Zhonghua Motor is an enterprise built by Yulon Group's introduction of Mitsubishi model technology, and its influence is limited to one island in Taiwan, and it has always had the impulse to expand externally. Just as Chinese mainland ushered in the reform and opening up, Yulon Group landed in Minnan Province, hit it off with the local government, and established Southeast Automobile in the form of 55 shares. The strength of the automobile company in southern Fujian Province is very weak, and Yulon Group can't afford to toss the wind and waves on a small island in Taiwan, but at least in the current background, it is still a partner to cooperate with. The two sides of the strait have been opposed for decades, and now Wang Ba looks at mung beans, and no one dislikes anyone, and the two sides have begun a journey of weak and weak alliance.

Therefore, although Mitsubishi Motors has not yet entered the Chinese market in a big way, it already has two provincial automobile group partners in China. The strategic layout has been put in place, and it will only be further activated when the time is ripe in the future.

"I also hope that this day will come, after all, the interests of both of us will be more closely tied in the case of a joint venture. I still say that the Chinese market has great potential, and it is better to come early than to come at a good time, and now is the best time for you to enter China. If we want to further cooperate with Huaxia Factory, we will be open to seek a win-win strategy. ”

It is a good way to gain a firm foothold as soon as possible to establish a joint venture with a well-known foreign brand, and Han Hao does not refuse to have the opportunity to have a joint venture with Mitsubishi, after all, the Huaxia factory does not have the strength to choose excellent partners. It is not contradictory to insist on independent development and joint venture production, and joint venture can improve the technical management level of the factory and absorb international advanced experience. Independent development can build a national brand, reduce manufacturing costs, have core technology, and compete with foreign brands for the benefit of the people like motorcycles entering ordinary families. The joint venture can still be independent, insist on independence and do not refuse the joint venture. Regarding the development direction of the enterprise, Han Hao did not be an angry youth, but was extremely sober-minded.

Although the Chinese and Japanese enterprises have reached an intention to cooperate, this project still needs to be applied for approval from the city, province and central government, and the key is the opinion of the Central Planning Commission and the Ministry of Machinery. Otherwise, even if the Huaxia factory gave money, this batch of equipment and production technology would be stuck out of the country by the customs.

The automobile factory site, which covers an area of 1,200 acres, has begun to look for domestic experienced automotive engineering design institute design under the command of Ling Yunzhi. The design institute we found this time is basically the unit that has served SAIC Volkswagen and FAW-Volkswagen, and the Huaxia plant plans to build a car production workshop with reference to Volkswagen's technical standards. In addition, there will be an automotive research institute, a vehicle testing ground, an administrative building, and employee living quarters in the automobile plant. In addition, Ling Yunzhi also worked with the Hushan County Government to carry out scientific planning for the nearby plots, and prepared the land needed for supporting parts factories, logistics factories, traffic roads, power facilities, etc.

According to the design, the initial production capacity of 50,000 units of the Huaxia plant is enough to build a new automobile development zone in Hushan, and even form a regional automobile industry base, with an estimated annual output value of more than 6 billion.

It is precisely because of the huge economic benefits that automobiles can be brought that the Haizhou Municipal Government strongly supports the Huaxia factory to launch automobiles. In the future, if Huaxia Factory is as successful as a motorcycle, then Haizhou City will be able to rank among the top three in the province and become the industrial pearl of Zhejiang Province.

Time passed in the blink of an eye, if it weren't for Cheng Kai's reminder, Han Hao wouldn't have known that he was about to advertise on CCTV for nearly a year. Under the effective publicity of the CCTV platform, the products of Huaxia Factory have suddenly changed from obscurity to a well-known brand in the country, and the return on input and output is extremely rich. It is in the CCTV advertising that the Huaxia factory can leap to become a well-known domestic brand in one fell swoop, and its sales revenue has increased more than ten times, becoming a domestic motorcycle star enterprise. In the CCTV invitation materials, the successful case of Huaxia factory was repeatedly mentioned.

Therefore, the 1996 CCTV advertising bidding meeting once again attracted representatives of heroes and heroes from all over the country. Under the circumstance that CCTV firmly controls the mouthpiece of domestic TV media, and in the immature era when local satellite TV is still waiting to be fed, enterprises that can advertise on CCTV represent a sense of trust endorsed by the state.

"If you can advertise on CCTV, you will definitely not deceive people!"

Under such a mentality, many local brands regard appearing on the CCTV stage as a springboard to enter the national market. Especially in the advertising providers represented by Huaxia Factory, according to CCTV tracking statistics, all the companies that advertised in prime time last year ushered in a good situation of rapid market share growth, soaring profits and brand appreciation. Therefore, the 1996 CCTV advertising bidding meeting attracted unprecedented attention, and almost all of China's most well-known enterprises were invited to compete in this arena and command the world.

As the last "standard king", Huaxia Factory's every move is extremely eye-catching, and everyone is speculating whether Huaxia Factory will continue to defend its throne with huge sums of money after tasting the sweetness of advertising.

Last year, Huaxia Factory spent 32.1 million yuan to get the title of "Standard King", and the actual transaction price of other transactions in the same period was about 20 million, and Huaxia Factory won the championship with a premium of 50%. In the face of opponents from all walks of life this year, Cheng Kai estimates that if he wants to maintain the title of "standard king", he must prepare a budget of at least 50 million, which is not much.

Huaxia factory has been the "standard king" for a year, if it wins the "standard king" again, it will attract more national attention, do you still need to grab the "standard king"?

Han Hao fell into deep thought for a while, thinking carefully about the pros and cons.