"Okay, that's what you said. ”

Fan Yang couldn't help but laugh.

In Fan Yang's view, engaging in business in China, especially in the current era, has a great prerequisite.

Especially in the manufacturing sector.

First of all, the population base of our country, and this population density, it determines that no matter what you do, as long as you are not particularly stupid, lazy, more or less, you can earn money.

It's like such a remote rural town, who would have imagined that it would be such a grand occasion when you catch a market.

A bazaar, in just a few hours, can circulate thousands of people.

And the flow of people is concentrated enough.

The purpose is still very clear, rushing to the market, that is, rushing to buy things and consume.

There are a lot of things that can be mined, and if you do a relevant market research, you can at least write a PPT of hundreds of pages.

As Uncle Wang said, leather shoes are not easy to sell, it must be the product itself, or there is a problem with the sales method.

You just need to find the crux of the problem.

Fan Yang turned his gaze to the two rows of leather shoes on the shelf.

I found that the style is a bit single, and there are probably 20 pairs of two rows on the shelf, children's shoes, women's shoes, men's shoes, the shape is in the norm, there are square toes, pointed toes, laces, and non-laces.

There are some words written on red paper on it: custom-made leather shoes, men's shoes cost 19 yuan a pair, and the size is not limited.

Women's shoes 15, children's shoes 12.

There is only one pair of each style, which should be a sample on the shelf.

The old leatherman's shoe-making skills are still good, and he looks like a master for many years, although they are all hand-cut, but whether it is a cow tendon bottom or a rubber sole, they are cut in a regular manner.

Fan Yang took down a pair casually, folded it in his hand, turned it over and looked at it a few times, the soles were very soft, and the feet of such a pair of leather shoes must be very comfortable.

But there is still a problem that is obvious, that is, the upper feels slightly thinner, and when you press it by hand, it seems to be a little easy to flatten, and the toughness is not enough.

In the early days of my own business in my previous life, I didn't have much money, and I had worn inferior leather shoes for a few years, so I had some experience.

But there is one point, in his previous life, Fan Yang was mainly trading and sales, and he was not professional in production, but only knew a little.

And leather shoes, he made relatively few in his previous life, mainly because the competition was too big, there were too many big guys who made leather shoes, the water was very deep, and the brands were also miscellaneous, so he was less involved, and he was a little uncertain in his heart.

Then he asked, "Uncle Wang, these leather shoes are a little soft, I'm afraid they are easy to deform after wearing them for a long time, right?"

Uncle Wang was stunned.

looked at Fan Yang again in surprise.

This sentence came out of Fan Wei's mouth, which was not unusual at all.

But when it came out of Fan Yang's mouth, it was somewhat incredible.

The second son of the Fan family, he doesn't know what kind of knowledge he can have? Since he was a child, he has been picking up Fan Wei's clothes to wear, and now he only has a pair of rotten leather shoes worn by Fan Wei on his feet.

It's so big, even if it's a bad leather shoe, I only wear that pair.

How did he see the shortcomings of such leather shoes at a glance?

In fact, this is where Uncle Wang and their helplessness are.

This kind of artificial leather is just a kind of plastic product, and it has no appearance, and the upper is arched by the inner lining inside, and the shape is very poor.

It's a little better when it's new, but it's over once it's soaked in water.

"This is not leather, so I don't care what I do. ”

Fan Yang nodded.

Indeed, this is also the biggest disadvantage of artificial leather.

But isn't that right?

Didn't so many leather shoes with artificial leather in later generations face the same problem?

So how did they solve it?

That's the first question.

Fan Yang took it to heart and threw it aside, it seems that the quality of the product needs to be improved.

But his gut tells him that this is not the key to slow sales.

Because in this day and age, ordinary people don't understand it at all.

A pair of leather shoes costs 19 yuan, even if it is artificial leather, it is already very cheap.

Even in this town, the blind cat meets the dead mouse, such a large flow of people, how can you sell a few pairs of them if you catch a market.

In addition, there is a cement factory near this town, a steel plant not far away, and two large coal mines within a radius of 20 kilometers.

All are large state-owned enterprises.

These workers have the ability to consume and the demand for consumption.

There is a large farmer's market in the town, and the nearest cement factory, almost all the working families will walk half an hour to buy groceries.

You can definitely see it up and down.

But why can't it be sold?

There are definitely problems with the way they sell.

After thinking about it for a while, looking at the fifty or sixty square meters of shops, the area that was originally small seemed empty.

It seems that the crux of the matter is here.

This shop, by its very nature, is wrong in the market.

It is estimated that Fan Mingli also does not understand, he not only wants to do this business, but also delays the future, and is afraid of losing money, so he will engage in multi-faceted operations.

This is also a common problem that many people who are starting their own businesses in later generations are most likely to make.

Originally, he was going to sell leather shoes, but he was afraid that he would not be able to sell them, and he was supposed to be a direct sales store of finished leather shoes, so he made you a place to accept reservations, raw materials, leather tools, and even did not shy away from it, and processed it in front of the store.

Originally, it was a leather shoe shop with bright windows and a salesman, but Fan Wei, I don't know if Fan Mingli thought the same way, and made you a leather craftsman's workshop.

Is there a problem with that?

Strictly speaking, there is no problem.

A traditional leather store, that's what it looks like.

But you can't make any money.

That's for sure.

It's like an old cobbler, he has been working for half his life, guarding such a leather workshop, has he made money?

Half a lifetime of old bachelors.

Then the more and more miscellaneous it is, and the value of it is lost, like opening a Chinese restaurant to sell stir-fried vegetables, not tired to death all day long, but still getting up in the morning to sell steamed buns, crowding the door, messy and dirty.

In the past few years, when others opened a big restaurant, he opened a food stall.

Fan Wei is even more desperate, and he will directly make you a leather shoe mending one.

Now it's a commodity economy, sales is king, you don't have a good sales channel, no matter how good the craftsmanship is, it's useless.

Although he thought about it so much, in fact, Fan Yang sorted it out very quickly, and almost glanced at it a few times, but in just a minute or two, he had already figured out the crux of the problem.

"Uncle Wang, I said that you are idle, why don't you make more leather shoes and sell them?"

Before the old cobbler could answer, Fan Wei said on the side: "What do you know, make it and sell it to Uncle Qiu?"

"I said that you should take care of your business ideas, isn't there such a big house upstairs?

As he spoke, Fan Yang picked up a pair of lace-up leather shoes, gestured on his feet, found a stool to sit down, and took off his rotten leather shoes.

"What are you doing?" Fan Wei suddenly became excited.

"Don't do anything, I'll try to fit it or not, just like this, I see that you are usually very tired, and I am half the owner of this shop, and in the future, you are responsible for doing it, and I am responsible for selling it to you." ”

"What are you ...... doing?"

Seeing the movement of Fan Yang's hand, Fan Wei jumped up and snatched the leather shoes from his hand.

Baby-like dusted off his face.

Pointing to the outside of the gate, he yelled, "Get out." ”

Seeing Fan Yang sitting still, he directly grabbed Fan Yang's collar and picked it up, and pushed it out of the door.

"You don't do anything crooked for Lao Tzu, you know a fart, get out of Lao Tzu's ......"