"Wolf Warrior 2" also gave birth to a topic, which is just a discussion in the industry: movies and political correctness!

First of all, it is recognized that the film itself is a kind of ideological state apparatus, and the film conveys the displayed content to the audience through the use of linkage and face-to-face expression, and the subject obtains a kind of spiritual satisfaction through the film, establishes its own imaginary connection with the world, and obtains imaginary satisfaction, and watching the film itself is a ritual of ideology.

So, a good movie, at the very least, you have to conform to the ideology of the masses and cater to their values!

Some people will wonder why 'Captain America, Superman, such obvious American ideological symbols, are released in China?'

If the spirit symbolized by these characters - kindness, yearning for freedom, the pursuit of equality, justice, not afraid of violence, greater power and responsibility - or so on is the American spirit...

So what is the Chinese spirit?

This is called universal values!

It has been almost 30 years since the end of the Cold War, and globalization has become a fact, and there are still people living under the iron curtain of ideology, which is really speechless!

Secondly, is the box office of "Wolf Warrior 2" worthy of this movie?

Let's put it bluntly, 'The audience's emotions are ignited at a moment's notice, but should the movie be ignited, and should the movie be kidnapped by politics?'

Finally, did the main theme get started...

The latter one is the key for investors to discuss...

Lu Xiaoran: This is the topic that they discussed at the meeting.

......

In the orange conference room, a group of people discussed the main theme...

Anyone with a discerning eye can see that in the next few years, the main theme commercial production will usher in a wave of popularity.

The question is, how long will this trend last?

Lu Xiaoran said succinctly: "Let me first say that in the next few years, the Chinese film market should stabilize at around 60 billion, so how should the 60 billion box office be divided?"

"Five head works every year, with a box office of more than 3 billion!"

"Almost ten films with a box office of more than 1 billion..."

"What we have to do is to grab the head work, and the second echelon will occupy at least half of it..."

"That's no problem, we have at least six big productions a year, that's enough!"

"If you want to grasp the script, if you have invested more than 200 million, you must consider it and strictly follow the green light system!"

The green light system is the meaning of the audit mechanism.

Several major domestic film production companies have green light associations, and the general process is similar, each film needs to pass at least four meetings before being green-lighted, and the company's marketing, distribution, production and other departments of the executive, as well as the company's leadership will discuss together, and each department is in charge of examining the film from different angles before it can be released.

Of course, if there is a hesitant project, it will be reported to Lu Xiaoran...

Lu Xiaoran agreed, and the project would be established.

Zhong Lifang nodded: "I also think that the current market is a little impetuous, with an investment of three or five billion yuan at every turn, propaganda is always industrialization, I am really afraid that industrialization will become the last to take the blame!"

"So, we can't be too aggressive, I think it's almost enough to make three or five films a year with an investment of 300 million, and it's better to co-produce them with other companies. ”

A few people nodded: "Understood!"

Zhang Jin: "Is "Operation Red Sea" confirmed to be released on December 14?"

“... Is there a problem with this schedule?"

""Qimen Dunjia", "Fanghua", "Blood of the Machine", and "The Legend of the Demon Cat" are all on the same schedule..."

"Don't be afraid... Our market capacity is sufficient!"

It's better than the Spring Festival next year, okay, your own movie and your own movie?

"Ahem... How long do you think the main theme movie will last?"

"This... It's hard to say!"

"From "The First Blood" to "The Third Blood", in five years, the box office and word-of-mouth have hit the bottom, and after 26 years, "The Fourth Blood" was released..."

"In fact, if you look at Korean movies, you can see that it will not be more than ten years at most..."

"Korean movies?"

"All kinds of themes, fancy black government, disaster Korean movies, man-made disasters are better than natural disasters, their government and superiors have never played any positive role in it, in recent years, in addition to disaster films, movies adapted from real historical themes, crime movies have also become the main force of the "black government", evolved to the present, and now it is aesthetically fatigued!"

Indeed, Korean movies output an emotional 'anger', and "Wolf Warrior 2" outputs 'explosive'...

The reviews are different!

Lu Xiaoran suddenly remembered something: "Do you remember the Asian community with a shared future mentioned last year?"

“... What's wrong?"

"I think the top wants to have a voice, and it represents our own ideology!"

"So what?"

“... The main theme can't be lost, and at least two commercial productions of the main theme are done every year..."

Under the general situation of the Belt and Road Initiative, the position of the main theme cannot be lost!

......

In the office, Lu Xiaoran looked at Orange's financial report...

It's very good, but the profit ratio of "Wolf Warrior 2" is a bit too high...

But when I think of other domestic film production companies in the same period, especially Huayi...

I almost couldn't hold back my laughter and screamed - Hua Yi lost money directly in the first half of this year, "Young Babylon", "Crazy Yue Pry Beauty", "Beautiful Accident", "Peerless Master"...

They didn't release any movies in the summer slot!

The market value has fallen from more than 80 billion at its peak to 28 billion...

de-filmization, succeeded, and really removed Huayi from the six major film production companies.

Lu Xiaoran was studying the financial report, and Chen Zhixi pushed the door and walked in: ""Wushuang" is going to be released, are you going to go to that variety show?"

"...How is the box office of "Mysterious Eyes"?"

Lu Xiaoran did not answer positively, but cared about the new film released by the company...

Chen Zhixi: "It's okay, it's estimated that it can be over 200 million!"

"Mysterious Eyes" is about a case that spans more than ten years, and the script is very exquisite, but it can't happen in China...

So, the background and the stuff are all in Thailand...

Such a movie will give people a sense of separation - it is clearly spoken in Chinese, but it cannot find the corresponding region...

Distortion!

Therefore, with an investment of 40 million, it is not bad to be able to recover the cost.

Especially in September, there are three Hollywood blockbusters: "Spider-Man: Homecoming", "Rise of the Planet of the Apes 3: The Final Battle", and "Dunkirk"...

Orange Ticketing has made a box office forecast of 200 million, which shows that the movie is already very good.

“... That's good. Lu Xiaoran nodded: "Variety show publicity, what suggestions do you have?"

"I Am an Actor Season 3", "Longing for Life Season 2", "Running Man"..."

Lu Xiaoran was surprised: "There is a third season of "I Am an Actor"?"

"Of course, 580 million yuan has been recruited, and this show is basically the ace variety show of Beijing Satellite TV in the autumn!"