Chapter 128: Learning from China
Before I came, I had already seen Han Hao's file, and a few strokes sketched the life experience of this young man, but when I saw the real person, I realized that the words simply depicted in the file were only the tip of the iceberg when used on the person in front of him.
Think about it, how can a richest man who started from scratch and has a net worth of 10 billion yuan just be a general?
"Jian Jun!"
The middle-aged man was the first to introduce his identity, and then the other five young men introduced themselves one by one.
They are all newly discharged soldiers, but the service unit did not disclose it due to the principle of secrecy, but from Jian Jun's introduction, it can be known that they all have professional security experience.
During the one-month probation period, the salary and benefits will be paid according to the regulations of the China Group, of course, there will be a lot of security bonuses, and Jian Jun will serve as Han Hao's security director.
6 people must be understaffed, according to Jian Jun, he will personally go to the army to select retired talents, to create a security team that can be comparable to the strength of the richest man in China. The initial team size is 24 people, and Han Hao will be protected 24 hours a day.
Since then, no matter where Han Hao goes, he has been followed by two security guards, always protecting the life of the richest man in the mainland.
Due to the impact of Han Hao's almost kidnapping, the domestic rich circle has risen to hire bodyguards, and no one wants to lose the money before it is spent.
To be honest, no matter what he did, there were two pairs of eyes staring at him, and Han Hao also felt uncomfortable. But after being admonished by the elders after the kidnapping, he could only accept such an opportunity. If you want to gain something, you will always lose something, intentionally or unintentionally, and this is the law of conservation of energy in society.
In order to open up the Indian market strategy, Chunghwa Group and Tata Group negotiated and decided to use motorcycles as a pioneer first.
Before the establishment of the joint venture factory for motorcycles in India, Huaxia Motorcycles were first sold in the Indian market in the form of imported motorcycles. Thanks to the super control ability of the motorcycle industry chain, even if high import tariffs are levied, the price of motorcycles is still 5% cheaper than that of Indian motorcycles. In addition, Modi promised to implement a tax rebate policy for the early import of Chinese motorcycles because of the joint venture project of automobiles and motorcycles.
In order to attract foreign investment, China agreed to import a batch of goods first, and exempt some tariffs after the domestic production rate reached a certain level, so as to encourage foreign capital to actively set up factories.
Modi has shown his long-term vision by transcribing the valuable lessons learned from China to India's economic development zones.
Although the sales volume of China's motorcycle market continues to exceed 10 million, due to the low technical content, many motorcycle factories are oversupplied and engaged in price wars, resulting in a surplus in the domestic market.
Huaxia motorcycle has also reached a bottleneck of development, and it is expected that domestic sales will be basically the same as last year, and the lack of incremental entry can only be pinned on foreign markets.
India, with its vast territory and large population, is the next gold mine of Huaxia Motorcycle.
The door of India, which is firmly controlled by Japanese motorcycle brands, has finally been knocked open by the Chinese, and their biggest competitor in the world, Huaxia Motorcycle, has slipped in, which is bound to turn the Indian motorcycle market upside down.
In the assembly workshop of Huaxia Motorcycle, a straddle men's motorcycle is being fitted with pedals, which is different from the traditional two-person one-to-one requirement, and the customized Indian model has at least three pedals.
"Does one motorcycle in India need so many people?"
An installer asked, puzzled.
"I don't know, but it's said that this is the result of market research in India, so maybe they don't have a limit on the number of people they can carry. ”
Another worker replied.
In India, Huaxia Motorcycle will continue to follow the path of surrounding cities from rural areas, first establishing sales outlets in cities and towns where competition is relatively low, and then entering large cities dominated by Japanese brands.
In order to open the market as soon as possible, Huaxia Motorcycle will jointly brand with Tata Motors and sell it under the "Tata Panda" brand.
Soon, the first batch of custom-built motorcycles will be loaded into the deep-water port of Dinghai City, and 50,000 motorcycles will be the pioneers of the Chung Hwa Group, landing on Indian soil to begin their journey of conquest.
Benefiting from Tata Motors' dealer network in India, the first batch of 300 dealers under the Tata Panda brand was soon recruited to take on the role of distributors for motorcycles in China.
Originally, many of them were scornful of motorcycles from China, after all, Chinese products are not available in the Indian market.
But after organizing a visit to China for dealer representatives, they were stopped by the huge production base of Huaxia Motorcycle in Hushan!
With a motorcycle production line of more than 6 million units, the entire city is a motorcycle production facility, and Huaxia Motorcycle's ability alone can link all Indian motorcycle manufacturers together. Last year, in 2003, India's total domestic motorcycle production just exceeded 5 million, which was not comparable to the production capacity of Huaxia Motorcycle.
It was only then that Indians, who came to China for the first time, learned that the myth of China's economy, which is widely praised around the world, is not just empty words, but an economic miracle that people worship from the bottom of their hearts.
Every year in China's motorcycle market, Huaxia Motorcycle can sell 4 million motorcycles of all kinds, and can also ensure an export share of 1.5 million.
Unlike the Indian market, which is dominated by Japanese motorcycles, Huaxia motorcycles have defeated Japanese manufacturers in the Chinese market and become a well-deserved king.
What's more, to Indians' surprise, is that something called an electric motorcycle is growing rapidly in China. This kind of motorcycle that does not use gasoline and only needs to be plugged into an ordinary 220V household electrical socket to be charged, Huaxia Motorcycle can sell 2 million units a year, and the terrible thing is that this number is still increasing.
"We expect that in less than 5 years, electric motorcycles will be equal to gasoline motorcycles and become the mainstream products in the Chinese market!"
When the head of Huaxia's motorcycle business confidently introduced it to the Indian guests, they still had an expression of disbelief.
Electric motorcycles, a high-tech product often heard on TV, have been sold by Chinese at a cabbage price, and this trip to China really made Indian dealers feel like frogs at the bottom of the well.
It's no wonder that the Tata Group agreed to join hands with Chung Hwa Group to explore the Indian market.
After a visit to Hushan and a visit to the Jiangzhou headquarters to visit the auto business, this group of Indian dealers truly understood that what they had seen and heard before was just a corner of the huge China Group.
Compared to the Indian market, Chinese brand cars with more modern styling and exquisite craftsmanship are coming off the production line.
Especially when they learned the price, all Indians were surprised, such a beautiful car actually sold for the price of Chinese cabbage, which is one-third cheaper than the joint venture brand, which shows the strong competitiveness of Zhonghua Group.
"How is this car performing in the market?"
An Indian dealer representative asked as he stroked the three generations of "Qin".
"You can guess what its place should be in your mind?"
The Chinese escort did not answer directly, but sold a pass for the other party to guess for himself.
"Hmm...... Personally, I think it should be able to enter the top 5 in the market, after all, we have seen many foreign joint venture brand cars on the road in your country. However, I was very impressed with the car, and when I sat on the bus, I saw a lot of people running on the road. ”
The Indian guest thought about it for a while and decided to try to guess as best as possible.
"Congratulations, you got it! This car is in the top 5 in the market, and it is the second car in its class with more than 15,000 units sold every month. ”
In order not to hit the other side, the Chinese staff tried to answer according to the other party's intentions.
"Wow, that's amazing! I didn't expect the number of 15,000 to be in second place, I really want to know what the opponent who can beat this beautiful sedan looks like?"
Knowing that the sales of the three generations of "Qin" exceeded 15,000 per month, it was really a jaw-dropping number. But the curious Indian guests continue to ask who is the real market hegemon.
"The champion is over there! It sells more than 26,000 units a month, and it is the previous generation model of the car just now, which is commonly known as the second-generation "Qin"! Strictly speaking, they actually belong to the same car in the same vein!
That's right, only "Qin" can defeat "Qin"!
Thanks to its outstanding reputation and cheap price, the second-generation "Qin", which has already recovered its costs, continues to use the original production line, launches a facelift to become a classic model, and continues to kill in the market, and even its own replacement products can't beat.
The cheapest is more than 60,000 yuan, and you can drive the second-generation "Qin" home, which fulfills many people's sedan dreams.
"Cheap, beautiful, durable", this is the evaluation of the second-generation "Qin" by many consumers, coupled with the influence of Toyota Corolla, this classic model has reached the top as desired.
According to this development momentum, the second-generation "Qin" is expected to set a record of the fastest to achieve a single model of one million sales, you must know that the record of sales of more than one million is only reached by one god car in China, that is, it took Santana 20 years to complete the process of climbing to the top.
Behind Santana is Xiali, which is now in production difficulties, and its cumulative sales have exceeded 920,000 units, and it is expected to achieve the million sales target in the next two years. It also took nearly 20 years for Xiali to achieve such results.
Now the second-generation "Qin" is expected to raise this record to 5 years, and in just 5 years, it will be able to achieve a miracle in the Chinese automobile market from 0 to 1 million units.
"It's incredible, will they be introduced to the Indian market? I think they can replicate the miracle in China in India!"
After listening to the introduction, the Indian guest said excitedly.
This visit to China is actually a journey of hope, and the trip to China has given great confidence to the Indian guests, who have become the first batch of preachers of Zhonghua Group in India, and spread the introduction of China's excellent automobile and motorcycle products to the Indian people.