Let's talk, what is the first factor of idol dramas, the plot, lighting?

It's not, the first element is appearance!

Men must be handsome, and it is best to be so handsome that people lick the screen - remember that the audience of idol dramas is actually girls!

A woman may not be beautiful in the prosperous world, but she must be cute, silly and sweet, and she can't let people know that you are acting at a glance.

"Why" is a big IP, and it has always been in the first place in the Baidu search list!

Why hasn't it been developed?

I don't know!

Probably the bosses of many film and television companies don't read online articles!

In fact, Tangtang only spent less than 500,000 yuan to get the copyright of "Why", and then found Bao Jingjing and Gu Man, the author of the original work, to serve as screenwriters together.

Wait another two years, and the price will rise more than 100 times!

The adaptation rights of any one can have one million, and even the single price of "Ghost Blowing the Lamp" has reached six million.

Since the start of filming was announced, the official Weibo has continued to release news, what sugar candy and Liu Shishi appeared on the set, and said that Hu Ge also appeared...

It did appear, but it was all in a supporting role.

Tangtang really used all his connections, and the supporting roles are all second-tier and above actors!

So much so that Tang Yixin was terrified, afraid that he would be replaced...

She thinks too much, the focus of the play "Why" is on He Yichen!

King Kaikai looks like he is wearing a suit, he is indeed very handsome, he has a good figure, his face is a little tough, his deep and slender eyebrows and eyes, his tall nose is easy to make people feel comfortable, and he looks good when he laughs, in fact, he is not handsome, he is pleasing to the eye, all kinds of pleasing to the eye.

That's enough, plus "Why Sheng Xiaomo" itself is a classic story, Tangtang is a producer for the first time, and he is still thinking about word-of-mouth, so it is impossible to shoehorn advertisements - and there are not many advertising placements.

Of course, the most important thing is that Weibo has contracted the promotion and marketing tasks!

......

According to incomplete statistics, Tangtang Studio spent nearly 5 million on marketing, and in addition, Chen Zhixi's studio also undertook 3 million...

This is no longer a normal marketing expense for a TV series!

And almost all of these eight million were smashed on Weibo promotion!

The first season was broadcast, and a bunch of stories about 'why' were released, and "why" tells us the correct view of love. It is not necessary to go abroad to study, "everything has changed, and we will never go back". Love means loyalty, it means perseverance. ', what's 'ten years of cultivation of Wang Xiaobei, a hundred years of cultivation of He Yichen'...

There is also the treasure girl Tang Yixin, the king of Kaikai you don't know...

Anyway, as long as it can be related to the topic, all of them have been moved to Weibo...

That's the power of money!

Of course, it's not as good as E-A...

(I'm not a foreign force, I'm just silently spitting out...) ）

Propaganda can only be promoted, and the real data has to rely on the work itself - it has not yet become popular to brush data...

To be serious, "Why Sheng Xiaomo" is really hot: He Yichen has almost satisfied all the fantasies that women have about men: pure love in college, seven years of waiting after separation, and even a lifelong trend of reluctance, when they meet again, boys are still infatuated with success in their careers.

Compared with the TV series, it is much simpler: it is a college couple separated due to some changes and misunderstandings, and after seven years of meeting again, they still love each other, explaining the story of misunderstanding and happiness together.

If the TV series really wants to do this, ten episodes will be gone, so it has to be extended a little!

Ten episodes of campus plot have been added, but fortunately, King Kaikai and Tang Yixin can afford to dress up on campus...

Gu Man's, the best thing is that there is no mother-in-law and daughter-in-law to stir up trouble, and there is no family fighting!

Then, many people found that domestic idol dramas are good!

This is due to the unique freshness of Gu Man's original work, which is free from the bitter and bitter love grievances.

It also affected a lot of online authors - most of the male protagonists' parents died!

As for the production, you can rest assured that the cars are all Audi and BMW - not bad for money!

As a result, many TV series in the same period have become cannon fodder, even if the ratings of "Why Sheng Xiaomo" have not shown a crushing trend, but the topic and popularity are too high!

Only 14 episodes were broadcast in one round, and Dragon TV sent someone to the company, saying that they wanted to buy out the second round of copyrights...

The price is not low...

It's just that Tangtang took into account factors such as influence, and still declined.

As a result, the satellite TV group, which had been watching for a long time, heard the news and came over to discuss.

After several days of tugging, in the end, the four satellite TV stations signed a second round of contracts, with 150,000 yuan per episode. Eight other local stations won the third round, with 60,000 yuan per episode.

Compared with investment, "Why Sheng Xiaomo" does not make much, with a 100% profit margin.

But Don Producer is popular!

The most obvious thing is that now that Tangtang is participating in variety shows again, a bunch of people call her Sister Tangtang...

......

In late October, the 30th Hundred Flowers Film Festival was held in Jiangyin.

Jiangyin is not familiar, but Huaxi Village, Nong knows, right?

The funds for this year's event were absorbed by 87 local enterprises, and the government did not spend a penny. I heard that many people didn't line up with their money, so they had to wait for the next session...

Based on this enthusiasm, the organizers have gathered more than 50 million yuan in sponsorship fees, which is unprecedented!

You have to do something after collecting the money, and you're not a black club...

It's a pity that the progress is not smooth, and many celebrities refuse.

If it's full, Yang Lan, Ren Dahua, Yuan Yuyi and Tangtang will appear at the opening ceremony!

Tangtang was nominated for Best Actress for "Time and Space Traveler", and she was very excited, so she had to pull Lu Xiaoran along, Lu Xiaoran was busy choosing the heroine of "Source Code" and ignored her...

The girl had to go alone...

It's not alone, Wan Qian and Zhang Zilin also went together, the former is the guest of honor, and the latter is nominated for Best Supporting Actress...

Of course... Didn't win the prize...

"Time and Space Traveler" won an award for outstanding feature film, and the best picture was awarded to "The Great Cause of the Founding of the People's Republic"...

The best actress is Zhao Wei, and the best actor is Chen Kun...

Lu Xiao has long known that in terms of seniority, it will not be his turn!

The credibility of Baihua has long been drifted away with the wind.

The only explosion point is the superb level of local hospitality.

The budget of 55 million yuan is not a random waste, even reporters have a special business car, all kinds of fruits delivered every day, a luxurious dinner of 20 dishes and a meal, and a hairy crab for each person.

You see, no matter what, the money is really spent!

Supplies in place!

When Tangtang came back to tell Lu Xiaoran about the hairy crab, Lu Xiaoran was stunned for a moment, are you sure you didn't go to the hotel?

"You haven't chosen the heroine yet?"

"At present, four have been circled, Liu Yifei, Gao Yuanyuan, Jing Tian and Zhao Liying!"

Tangtang asked curiously, "Who is Zhao Liying?"

"Oh, it's a newcomer, and the audition did well..."

"Who do you want to choose?"

“... I don't want anyone, I want to use Shu Xuan!"

"Shu Zhan?"

Sugar Candy frowned...

Wonderful Book House