And this year's Spring Festival is also coming unconsciously.

It is rare for Yanjing to have a goose feather snow, and the temperature is much more biting than a few days ago, but the Chinese New Year movie has not cooled down in the slightest because of this goose feather snow, and there are still countless audiences who are willing to brave the wind and snow to watch a movie of interest, and the first dish Scarlet made for the New Year this year is "Your Name".

This is an animated film.

And it's the same style movie that is in the same vein as the original "Spirited Away", exquisite pictures, delicate design, perfect voice actors, etc., just in terms of the technical content of the finished product, it surpasses the previous "Spirited Away", and therefore, this animation work has gained a very high reputation as soon as it was released.

Meanwhile.

Scarlet also launched a live-action movie "Wonderful Night at the Museum 2", although the works of the same company will be released on the same schedule, and they will form a competitive situation with each other, but because the former is an animated film and the latter is a live-action movie, there is actually a big difference in the audience, and Gu Lang made such an arrangement after doing special market research.

Facts also proved that Gu Lang's arrangement was fine.

These two works have achieved very good results, the domestic single-week box office of "Wonderful Night at the Museum 2" directly exceeded 700 million, and the foreign box office was less, getting 300 million, while "Your Name" received 400 million box office in China and 200 million abroad, it seems that the box office of animated films in the style of "Your Name" is not very explosive.

But it doesn't matter.

Because "Your Name" has a chance to win awards, and it has a good reputation, Crimson now has no shortage of works that explode at the box office, and sometimes, even if they lose money in the end, but have a good reputation, Scarlet is also willing to accept it, not to mention that the box office of "Your Name" basically does not have the possibility of hitting the street or losing money.

With the development of animated films.

Now the five major awards in China actually attach importance to animation awards, and the Locke Award has also arranged a lot of animated film awards, because this new type of film created by Crimson has now occupied half of the market.

Crimson no longer has a monopoly on the animated film market.

But in the hearts of the world, crimson animated movies are still the best, just like as soon as "Your Name" was released, everyone said that this should belong to the taste of crimson, in the hearts of many people, crimson animated movies are a trustworthy guarantee.

on the web.

Many film critics have also written long film reviews specifically for "Your Name", such as Roland, the spokesperson for crimson movie critics who is still active on the front line as film critics gradually decline, can still live a very nourishing life, probably because she has always firmly followed Crimson's footsteps, and Scarlet fans still have feelings for her, so they like to watch her movies that blow Crimson.

"Let me blow a wave. ”

Roland obviously also knows that he, a film critic, can always be popular because he will stand in line, and many people criticize himself for being depraved and kitsch, and Roland simply blackens himself like this.

"Why is 'Your Name' good?"

Because after experiencing the attempt of "Spirited Away", Luo Yuan's animation team, just like the male protagonist in some of his works, has gone to the bottom of the abyss of human nature, living in modern urban society, even if we are given all the possibility of instant communication, but we still have to face the increasingly prominent sense of love impotence and loneliness, and the only way to redeem ourselves is a love with a sense of fate, which is the answer given by Crimson. ”

"A person who has to go through a lot of hard work, even if he travels through time and space, to find the other party. ”

And that person may be the other self we desire. The encounter with you is like meeting yourself, like a dream, no matter how hard you try to wake up, you can't remember your name, but "I love you" is written in the palm of your hand. ”

"And so ......"

"The heartfelt desire and the coming of the comet contributed to the meeting of the two in the dream, and from then on, you and I, because we dreamed of each other at the same time, began to exchange bodies. People who have dreams, no matter what their dreams are, are mostly romantic in the depths of their personalities. And romance itself is like a huge bet. When you and I wake up from a dream for a long time, how can you recognize each other as the one who doesn't even remember the name when you look up and stand on the inexplicably bustling streets of Tokyo?"

"Let's go to the farthest place from goodbye. ”

This film review does not directly say whether "Your Name" is good or bad, but it is this kind of lyrical way that clearly shows Roland's attitude, so this film review has been circulated by many people like Roland's other film reviews.

Especially among Crimson fans.

In the words of fans, Roland is the number one fan of Crimson's works, throughout Roland's career for so many years, she has hardly seen any of her movies that have been black Crimson, if Scarlet has a relatively insensitive work by Roland, she will choose to be silent.

For example, "Night at the Museum 2".

At the same time as "Your Name", and it is also a crimson work, Roland did not comment on it, because in Roland's opinion, this is just a very common commercial film, relying on the freshness brought by the first part, even the mode is the same as the first one, this kind of series of movies, no matter how it is filmed, there will not be too much novelty, as long as you watch the first one.

Moreover, Roland can understand that the company needs the box office if it wants to survive.

After dedicating a sincere "Your Name", Crimson relied on "Wonderful Night at the Museum 2" to make a wave of box office, which is a matter of course in itself, so Roland was smart not to make any comments, just praise the animation.

And she found ......

In fact, Crimson likes to take this route very much now, while making money in commercial films, so that fans are immersed in popcorn-style joy, and at the same time, from time to time throwing out some very good works worth thinking about, these works have a deep connotation, enough to block the mouths of some people who are dissatisfied with some of Crimson's works.

This model is very good.

Roland thinks that other companies can also learn the game of crimson, not only to eat some niche markets and earn enough word-of-mouth, but also to use some commercial movies to make money, and maintain the normal profitability of an entertainment company, almost all audiences will be taken into account and thus satisfied.

However, this model is not easy to imitate.

Because most of the entertainment companies' movies are either not connotative enough, making people feel hypocritical and moaning without disease, or they are not commercial enough, full of bad movies, so that the audience is not willing to buy it at all, in this comparison, Crimson is a unique existence at all.