"There's a lot of pressure on money, so it's just a plan. It is estimated that it will take some time to implement. ”

DJI, Ran Ran sighed, said: "From last year, so far, the company's total turnover is about 250 million ......."

Saying that, she talked about DJI's sales in the past six months or so.

DJI drones have only launched two series at present, one is the pioneer series, and the initial price is 10999 yuan. At this price point, the sales volume of the Pioneer UAV is around 1,000 units.

Later, the Star series was launched, and the Forerunner series was reduced in price. After several small price cuts, the final price was 7999 yuan, which reduced the profit a lot. Up to now, the total sales volume of the Pioneer series UAVs is about 4,000 units, and the sales volume has reached 23.99 million yuan.

There is only one Forerunner series of drones, followed by the Star series of drones.

Xingchen 1, the sales volume is about 2,300 units, each unit is priced at 11,999 yuan, and the sales volume is about 27,597,700 yuan.

Compared with Xingchen 1, the sales volume of Xingchen 2 has increased a lot, about 3300 units, the price of a single unit is 13999 yuan, and the sales volume is about 46.196 million.

There is also Xingchen 3, Xingchen 3 drone, which is currently the best-selling DJI drone, with sales exceeding 5,000 units. The price of a single unit is 15,999 yuan, and the sales volume has reached 80 million.

As for the later Xingchen 4, because of the performance, as well as the appearance design, there is not much difference with the Xingchen 3, and the sales are not too good, only 3980 units.

For now, the Xingchen 3 drone is evaluated as a classic model by netizens.

Therefore, after the launch of Xingchen 4, it caused the disappointment of many netizens.

Xingchen 4 is priced at 16,000 yuan per unit, which is only 1 yuan more expensive than Xingchen 3.

Overall, DJI's current revenue is about 250 million.

To be honest, this sales performance made Zheng Ge a little disappointed.

However, the disappointment is not very big, after all, the development time of DJI technology is still relatively short, and civilian drones have just approached the sight of the people.

There are many applications for drones that have not yet been developed.

Let's talk about the DJI drone in the previous life, which was established in 2006, and it didn't become popular until a few years later, right?

The specifics of Zheng Ge are not very clear.

When he knew about the DJI drone, it seemed like it was 16 years ago, right? Later, all kinds of news, videos and the like about DJI drones broke into his sight.

Even some of my friends have started to buy DJI drones.

In short, in the previous life, DJI seemed to have developed for many years before it became popular.

And what about the DJI in this world? It's only been in development for less than a year. It's okay to have this achievement.

"Not bad. ”

Walking on a path by the artificial lake, after listening to Ran Ran's narration, Zheng Ge nodded.

Qian Jun sighed: "The development is still too slow, all the models are added together, and the sales volume has not exceeded 30,000 units, which is too bleak." He knew that Zheng Ge had a mobile phone manufacturing company, and in just 4 months, the sales volume reached more than 5 million units, and the sales exceeded more than 200 yuan.

DJI is also a holding company under the Changge Group, although the price of a single drone is higher, but the sales volume is too bleak.

"You have to eat the rice one bite at a time, and you can't eat the fat one in one bite. ”

Zheng Ge shook his head and said: "Drones are different from other products, they are not necessities, and only those enthusiasts will buy them at present." What you need to do now is to develop other applications of drones as soon as possible. Then will be the day of our rise. ”

Qian Jun and the others nodded.

"By the way, you haven't made a decent promotion so far, have you?"

Zheng Ge turned to Qian Jun and asked.

Last year, he told Qian Jun about two publicity ideas, one was to shoot an aerial promotional video. And then there's the big light show.

Ran Ran sighed and said, "The large-scale light show has been stranded because of technical problems. As for the aerial video, it was also temporarily stranded for some reasons. After the successful test flight of the Xingchen 5 UAV, use the Xingchen 5 to shoot a large-scale aerial video. ”

"Well, after the video is made, it will be transmitted to the music and dance, and we will have to have a big promotion. Zheng Ge said.

No matter what the product, it is inseparable from promotion.

The era when the aroma of wine was not afraid of deep alleys has passed.

In this society, if you don't promote, no one will know about you.

Just like the current DJI, it is also in some small circles and has a good reputation. Ordinary people don't know what DJI is at all, and they don't know drones.

Well, that's not true.

The people also knew about drones, but before DJI, the people only knew about military drones.

At present, among civilian drones, there is only one brand, DJI.

Because of DJI's disappointing sales performance, some people who pay attention to the civilian drone market have gradually given up.

I feel that the investment in civilian UAVs is too large and the market is too small, so it is not worth developing.

"Okay. ”

They laughed.

With the current number of terrifying users of music and dance, if it can be strongly promoted, the effect will be absolutely terrifying.

"Hmm, Xiaolei, give Xiaoxiao's phone number to Mr. Ran. When the time comes, Mr. Ran, you can just contact the vice president of music and dance. Zheng Ge said with a smile.

"Okay. Qin Lei answered, transcribed Zheng Xiao's phone number, and handed the note to Ran Ran.

"Okay. Ran Ran took the note casually, winked and smiled: "Who is that Xiaoxiao?"

"Haha, my cousin, contact yourself. Zheng Ge laughed.

Ran Ran glanced at the note, it was indeed surnamed Zheng.

"Okay, what about the Xingchen 5 drone? Isn't it going to be a test flight? Take it out and take a look, fly around and take a look. Zheng Ge looked up at the sky, the weather was very good today, but it was a little hot.

"Okay. ”

Ran Ran answered, took out his mobile phone and dialed a call.

After a while, a group of staff members walked to the square.

Zheng Ge and the others stepped forward, only to see the staff take out a sci-fi drone from the box.

"Come, show me. Zheng Ge stretched out his hand.

The staff handed a Xingchen 5 to Zheng Ge. ”

Zheng Ge picked it up and looked at it.

The staff on the side explained the relevant parameters of Xingchen 5.

The controllable distance of Xingchen 5 is about 6000 meters, which can automatically track and shoot, and can intelligently avoid obstacles and other functions. In terms of exterior design, it is also much bolder.

Judging from the appearance alone, it is more than a notch higher than the Star 3.

"Yes, yes, I believe that this drone will become a classic! ”

Zheng Ge handed the drone to the staff and said with a smile.

"Okay. ”

Two crews, began to debug the drone.