Chapter 652: Four Magazines

"A general introduction is definitely not good, but it doesn't need to be professional, just grasp a theme," Chen Dahe said with a smile, "For example, if you introduce the customs of all over the world, you can call it Global Crowd View, or the Window of the World, more than 200 countries around the world, and there are dozens of mainstream countries and regions. ”

"This is not bad," Ma Jiatong's eyes lit up first, and then his face was full of wry smiles, "But, where can I find this information?"

"What's so difficult about this," Chen Dahe knocked on the table, "Those major European and American countries have tourism management departments, you only need to collect their tourism brochures, which is enough to publish for several years, and then find some local reporters or writers to make an appointment to write about their customs and interesting facts, so that the content can also be enriched, and then you go to the Ministry of Culture, find Liu Wen of the Liaison Bureau and ask them for information, can they still give it to you?!"

When Ma Jiatong was in charge of the Beijin Jones Culture Company, he had a lot of dealings with people from the External Relations Bureau, and naturally he knew them, and he was in charge of foreign cultural work, so he naturally had information on this.

"That's right," Ma Jiatong patted his forehead embarrassedly, "I forgot about them, okay, I know what to do." ”

"Well, that's one," Chen Dahe said again. Didn't you just say that Jones Publishing Company's English tutoring materials are selling well, these people who buy English materials are basically rushing to go abroad, and you look for Oliver, let you introduce you to a few people, specifically find materials for you, the content is mainly to introduce foreign universities and application procedures, and then I will find someone for you in the Ministry of Foreign Affairs, specifically to introduce the process and procedures of going abroad, and then add some struggle stories, success stories, and the life of people who go abroad abroad, isn't this another magazine!"

The more Ma Jiatong listened, the more excited he became, the market was already hot, and he could continue to play in a different way.

"In addition, you can also get a slightly more professional one," Chen Dahe took a sip of water and continued, "For example, a professional introduction to car culture!"

That's right, this is Chen Dahe's real purpose, he just wants to warm up the domestic market through this magazine, prepare for the entry of the Third Automobile Group into China in the future, and also make up for the Chinese people.

Nowadays, the understanding of the world's automobile culture in China, how to say, is almost a blank, the understanding of the world's car grade, also basically depends on which cars enter the country, selling expensive enough is definitely a good car, cheap and small is an ordinary car, as for the real car development history and brand culture, almost nothing is known.

In the next ten to twenty years, the best cars in the eyes of the Chinese people are Cadillac and Toyota Crown, because at that time the best cars in the country are these two brands, in fact, Cadillac at this time has already fallen out of the brand lineup of first-class luxury cars, Crown is just a mid-range car brand, forced to let them be fried into a top luxury car, even Nissan Blue Bird can become a well-known brand, even in the new century there are still people to buy it, even in the mid-nineties, there are many people think that Santana is more high-end than Mercedes-Benz, after Mercedes-Benz entered the country, I don't know how much advertising money was spent to re-establish the brand positioning of luxury cars, which is this, Chen Dahe could only be speechless......

A blank is good, if at this time there can be a professional introduction to the car culture magazine into the market, tell them what is a good car, what is an ordinary car, what types of cars are divided into, by the way, with a little private work in it, the third car group of several cars to blow a good blow, but I am afraid that the market will not buy it in the future!

Ma Jiatong held the notebook with a blank face, although she can drive, but she doesn't know anything about car culture, well, like the first two, the owner can find people who know how to do it from abroad, but, many people in these years can't even eat, and the people who buy cars are basically government departments, run a car magazine, will anyone read it?

If the magazine doesn't sell well, you may not be able to make enough money to pay the foreigner's consulting fees.

When Chen Dahe saw her face, he couldn't help but raise the corners of his eyebrows, "What, there's a problem?"

"Uh," Ma Jiatong swallowed, "Dahe, this, will anyone see it? There shouldn't be many people who can afford a car these days." ”

"So you're worried about this," Chen Dahe laughed, looked at her, and looked at the other three girls, "Let me ask you, when you were still working as a temporary worker, when you saw the beautiful fabrics and clothes in the store, as well as those beautiful jewelry, would you go and see them?"

As a result, the four of them shook their heads together, "No!"

Chen Dahe's face was full of embarrassment, he couldn't afford it, he couldn't even look at it, he thought that he couldn't afford to buy a house or a car, and he didn't go online to visit Anjuke and Autohome for three days and two days, and the Taikoo Hui had also been visited dozens of times, hundreds of thousands of clothes, and he couldn't afford to buy them!

"Actually, I want to see it too," Ma Jiatong looked at Chen Dahe's face was wrong, and hurriedly said, "It's just that the salesman in the state-owned store is too fierce to dare to go in." ”

Well, it turns out that this is the reason, the times are different, and if you can't afford it at this time, it's really possible that you won't even see it!

"I probably understand what you mean," Ma Jiatong continued, "There are many people who can't afford to buy a car, but it doesn't prevent them from liking cars and wanting to buy cars. ”

"Yes, exactly. ”

Speaking of this, Chen Dahe, who had already finished speaking, suddenly remembered another stubble, saying that there was a joke around zero six, a group of editors-in-chief with a monthly salary of 8,000 wrote something to tell the so-called white-collar workers with a monthly salary of 3,000, how high-end people with a monthly salary of 30,000 yuan live, and they were talking about fashion magazines.

Although the domestic economy has just started at this time, but fashion, different periods have different performances, at this time you can also talk about fashion, and another, if you make a fashion magazine, they also have a natural advantage, Oliver has a clothing brand, and there is also research on international clothing and beauty trends.

After saying this idea, what finally fell into the hands of Ma Jiatong was the idea of four magazines, which was also the capital she began to start her own business.

Well, it's a bit of a loss to say that you are starting an independent business, the funds, information channels are ready, and there is no need to worry about even approval, as long as Chen Dahe makes a phone call, the Publishing Bureau belonging to the Ministry of Culture will approve all the applications unimpeded, and all she has to do is to set up this publishing company, that's all.