Chapter 44 Trial broadcast of local stations
Anhui Provincial Film and Television Channel, affiliated to Anhui Provincial Television Station, is a sub-channel of Dolphin Channel.
That is, as the saying goes, the local station, not the star kind.
There is no doubt that such a TV station covers only a fraction of the province, and the audience is small.
If it were changed to other local Taiwan Su'an, it might not be clear, but it was the Anhui Provincial Film and Television Channel that called, and he knew this too well.
Because there is no one in Luzhou who didn't grow up watching movie and television channels!
Even in the hearts of many Luzhou locals, the status of film and television channels is more important than that of Anhui Satellite TV, and many TV series broadcast by Anhui Satellite TV will be broadcast on the film and television channel first.
Film and television channels, as the name suggests, are dedicated to movies and TV series, generally showing old movies during the day and TV series in prime time at night.
Su An didn't know who Pang Jianguo was, but he knew that the person who could speak in this tone was most likely the person in charge of the film and television channel.
The broadcast rights of TV dramas are mainly divided into the first round of broadcast rights and the second round of broadcast rights, as for the third and fourth rounds of broadcast rights in the future, they can be ignored.
Let's only talk about the first round of broadcast rights, which is naturally the top priority of a TV series, but for the producer, the first round of broadcast rights can also be operated in some detail, such as selling to David TV at the same time, you can also sell city stations, that is, the first round of broadcast rights of local stations that are not on the stars, the price will be much cheaper than that sold to satellite TV, but it is more expensive than the price of the second-round urban consortium to buy films - there are actually not many local stations in China that can afford the price now. The first round of broadcasts of local stations will be earlier than satellite TV, because they are not on the stars and will not have an impact on satellite TV.
There is also a special name for it in the industry, which is called the right to play before the first round.
Of course, you can't talk in detail on the phone, what you are talking about is an intention, so after Xiao Cheng determined Su An's meaning, he said that he could go to Luzhou tomorrow to discuss in detail-
Hehe, it's also interesting, if Su An has a few popular dramas now, let alone seek cooperation one by one, I'm afraid that as soon as the script and the starring role are confirmed, the directors of the purchase and sales departments of major TV stations will already wave checks and pour into the door of Fuyao Company.
But this world is always so realistic, when you haven't made some achievements, you are going to be someone else.
......
The next day, Su An embarked on a trip south with Xiao Cheng and the team he formed.
For Su An, this can be regarded as a return trip, after all, the last time he went home was for the Chinese New Year, and now another three months have passed.
At the Anhui Provincial Radio and Television Station, Su An met the person in charge of the channel who spoke in a very grand tone on the phone.
This is a burly middle-aged man, and he can still see a strong military style in his every move, and he should be a demobilized cadre in the army.
"You are Su An Su Dao, right? I didn't know when I called, but when I read the information again last night, I found out that you are actually a member of the family, worthy of being a talent from our Luzhou, really young and promising!" Pang Jianguo showed great enthusiasm and praised Su An even more.
The biggest reason for this is naturally that Su An is from Luzhou, but this does not make Su An uncomfortable, but feels more cordial.
People who have been outside all the year round know what it is like to hear the local voice after a long time.
In addition, Su An is also very supportive of the development of his hometown TV station, anyway, even if he sells the broadcast rights to film and television channels, it will not affect the price when he sells it to satellite TV later.
"Director Pang praised it, I am just an ordinary person, there are too many outstanding talents in our Luzhou!" Su An said modestly.
Pang Jianguo waved his hand and said: "This can be called too modest, others don't know, can't I know yet? The TV series is really good! You don't know, I watched ten episodes in one go, and then finished watching it the next day! Okay, it's really a good drama! I also agree with you very much, this is a new type of drama, I very much agree with the word 'Xianxia', I feel that the feeling that I have always wanted to describe but can't describe in my heart has been filmed! It really makes me excited!"
His tone was calm at first, but then he began to get excited, and it can be seen that he really passed on Sword and Fairy to watch it, and he really likes this TV series.
Of course, it is very comfortable to be recognized by others, so Su An smiled.
Although both of them are from Luzhou, they did not speak Luzhou dialect, because this is a formal job, and there are Xiao Cheng and others next to them, they can't understand Luzhou dialect.
After both parties have determined the intention of cooperation, it is time to discuss the specific links.
The most important thing is about the price.
"As you know, I'm a local channel, and the available funds are relatively limited... So I'm bidding 12,000 yuan for an episode, I don't know if you can accept it?" Pang Jianguo's expression was a little embarrassed.
There is no way, that's how local stations buy dramas, it's normal to buy a drama for tens of thousands of yuan, and it's rare to spend hundreds of thousands of dollars, they are not like satellite TV stations, any advertisement starts at one million.
Don't look at one episode is only 12,000 yuan, there are 34 episodes of Fairy Sword, which is more than 410,000, and the annual budget of the film and television channel is only 1 million, which is nearly half of it at once.
But no matter what the situation on the side of the film and television channel is, Su An can't just agree because of this, if you really want to do this, not only will others not think you are generous, but they will also think that you are too stupid.
Su An is not ready to end up in person, after all, it is the TV station in his hometown.
Appropriate preferential treatment can be given, so that Pang Jianguo can feel his care for his hometown, but he can't treat money as money.
"Director Pang, this is our intention price, you can take a look. ”
Xiao Cheng, who had been silent beside him, suddenly attracted Pang Jianguo's attention to himself at this time.
......
Selling TV series is actually a business, and the producer and the TV station are well aware of this kind of thing.
So when Pang Jianguo knew that Su An's side was indeed sincere and appropriately compromised, he finally gritted his teeth and raised the price of a single episode to 15,000 - which means that the final money spent was 620,000, which was almost two-thirds of the budget.
made such a decision, Pang Jianguo was naturally very ruthless, and gambled everything on the success of this drama.
Once he fails, even if it does not affect his position as director at this time, at least it will arouse a lot of doubts in the channel and TV station.
But he felt that the drama of Fairy Sword was worth his gamble, and he believed in his own vision.
Obviously, this is very military decisiveness, and hell and heaven are in the middle of the line.
......
"There may not be much time left for you to promote, because I want to fight for the summer season of this drama. ”
After signing the contract, Su An told Pang Jianguo his plans.
Pang Jianguo nodded: "I expected, after I was going to carry out a week of publicity, it would be officially broadcast, and I believe that even if the publicity time is short, the ratings of Fairy Sword will not disappoint me." ”