Volume 1 King Musou 355ip Theory

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Hua Qi is not lying.

Luoyang is indeed in an exclusive interview with "Pie".

The so-called "Pie" is a large-scale literary program, behind which there is a set of central TV stations in the Dragon Kingdom, and the vast majority of those who can be invited to the program are some famous literati and writers in the Dragon Kingdom.

However, at that time, Luoyang refused directly because he was busy.

This is the second time that the other party has invited, and this time, Luoyang did not refuse.

When it came to the recording site, Luoyang saw the behind-the-scenes of "Pie", and also communicated with the host Li Wen a little, and after preparing for about half an hour, all departments were prepared, and this episode of the program finally began.

The form of the interview is that the host and guests sit on the sofa and chat, and there is no audience in the audience, which is also a common interview form in the Dragon Kingdom, some program groups will invite the audience, and some will not.

At the beginning of the show, it was naturally polite.

But soon, the host Li Wen became an experienced theme: "Mr. Luo, many of your works have been adapted into film and television dramas recently, and they have been very successful, do you think this is an accident or an inevitability?"

"There is nothing inevitable in this world. ”

Luo Yang smiled, first modestly said, and then said: "But this is not an accident that can be explained clearly, a person's luck can be better once or twice, but if the luck is good four times, then this luck will inevitably come too easily." ”

"So, do you think there is a certain inevitability in the adaptation of the four works?"

Li Wen immediately grabbed what the audience wanted to see, and said a little impatiently.

Luo Yang nodded: "For example, "Those Years", why did this movie succeed? I say two points, one is the director, Director Gong Xin's strength is obvious to all, he shot that youthful picture very well, and the second is the story, the story of "Those Years" has caused a phenomenal meager reading frenzy, which also shows that the story itself is excellent. ”

Li Wen said with a smile: "The wonderful Cheng dù of the movie lies in the director and the story itself, which is applicable to all movies." ”

Luo Yang shook his head and said: "The story I am talking about is not a story in the ordinary sense, but a so-called IP, and the story itself is a big IP." ”

“ip？”

Li Wen was stunned for a moment, vaguely feeling that this word was somewhat familiar, but she couldn't think clearly for a while.

"The professional interpretation of IP is intellectual property, intelletualproperty, which refers to [the exclusive rights enjoyed by the right holder to the fruits of intellectual labor created by the right holder], which are generally only valid for a limited period of time. This is the professional interpretation of IP in the Dragon Kingdom.

In addition, in the parallel world, the United States imperialism has become a rice country, but the English language has not changed, so everyone understands simple words.

Seeing that Li Wen was still half-understood, Luoyang continued: "All kinds of intellectual creations, such as inventions and works of art, as well as logos, names, images and designs used in commerce, can be considered as intellectual property owned by a certain person or organization. The main categories are: patent rights, trademark rights, copyrights, etc. ”

"The original meaning of IP refers to copyright, Mr. Luo, your extended usage calls each work an IP, which is really a novel statement......

After Li Wen heard Luoyang's explanation, after thinking about it for a while, she suddenly realized that it was naturally not stupid to be the host of CCTV, but Luoyang's statement was a little novel, so she didn't come back to her senses for a while.

"So, what do you mean by big IP......"

"Of course, it refers to the original influence of the work, for example, you can think about it, what reason is there for "Langya Bang" not to be popular? He is a meager hit work, with millions of readers, after making it into a TV series, readers of the original book alone can form a large audience circle for the "Langya Bang" TV series, right?"

There is also a certain fan effect involved.

"So that's the case, so when you wrote these novels, did you already think of the future direction of film and television?"

"Of course, I have always felt that in the Dragon Kingdom, IP is ignored by many people, so when I wrote the novels, I was thinking that after these novels are turned into films and televisions, they can achieve certain results, so that investors can see the hidden benefits in them. ”

Li Wen was a little shocked, it turned out that the success of these online works in film and television was the result of Luoyang's deliberate guidance.

"But there are also people who say that you can only achieve this effect if you have a pure love work......"

Luoyang couldn't help laughing: ""Langya Bang" is not pure love, but this TV series is still successful, so the IP I am talking about is more than one pure love." Just an hour before our show started, my assistant sent me more than a dozen messages, and more than a dozen companies have come to seek cooperation and inquire about other copyrights in my hands......"

"What copyright do you have left, can you talk about it now?" asked Li Wen curiously.

"Except for "Seven Weapons", I still have the copyright of all the remaining martial arts novels, and I am optimistic about their future development. ”

Luoyang had a smile on his face, and he couldn't help but think of the famous Marvel Comics in his previous life, Marvel Comics, which are big IP kingdoms.

Their comic book characters, including Team America, Spider-Man, Iron Man, Thor, Hulk, Magneto, Wolverine and countless other super popular heroes, each IP is very precious.

And what Luoyang now has in his hands is also a big copyright kingdom, and the characters in martial arts novels, including Li Xunhuan, Xiao Shiyilang, Lu Xiaofeng, Chu Liuxiang, Xiao Yuer, etc., are a little similar to Marvel in the previous life......

Now is the time for the copyright explosion.

Those who came to Luoyang Studio obviously came for the copyright of martial arts, because Luoyang no longer has the copyright of pure love novels in his hands.

Li Wen smiled and said: "In this way, I am looking forward to the arrival of martial arts dramas! Speaking of martial arts, we all know Mr. Luo's own attainments in the martial arts faction, can you tell us here, do you have a personal understanding of martial arts?"

"My understanding of martial arts...... Maybe it's just a chivalrous word. ”

"Xia, can you tell me in detail?" Li Wen couldn't help but ask curiously when she heard this.

Luo Yang shook his head and said with a smile: "I'm afraid the detailed statement will be able to understand it after reading my martial arts novels in a few years." ”

Some works must not be able to be written now, otherwise it would be too demonic, so Luoyang changed the topic in time, and then, the interview went from pure love to martial arts, and martial arts finally turned to a long online article.

Luoyang is very cooperative and basically answers all questions.

This recording lasted for two hours before it was over, and after the end, Luoyang even felt a little dry.

(To be continued.) )