Chapter 203: Word of Mouth (1/5)
Lu Xiaoran has a lot of fans, and there are even more die-hard fans.
In addition to the fact that his movies are good, the main reason is that he has never had false publicity.
What is false propaganda?
For example, "I Am Not Pan Jinlian", the main words "absurd" and "comedy" were used in the promotion, but the audience did not get much comedy content when watching the movie.
directly brought a sense of psychological gap to the audience!
To put it simply, it's...
Clearly written'Service Tutor,Proficient in all kinds of tricks',Actually try it.,Except for lying on the bed.,Uh-huh, call a few words.,Nothing...
The original price is also charged, and the money is not allowed to be refunded!
So, there are a lot of bad reviews!
To put it bluntly: Lu Xiaoran's movie, the audience's sense of expectation before watching the movie is five, and the satisfaction after watching the movie, he can do eight...
Such a movie can easily become a hit.
"The Martian", the promotional film and promotional materials are all about science fiction and rescue, and the entire content of the movie is also about these.
And there's nothing fooling about the film – except for something that has to be compromised for the sake of cinematic effect.
Anyway, most fans are satisfied!
The most important thing is that the level of science and technology shown in "The Martian" is a little higher than reality, even if there are some relatively obscure technologies, they are all explained in an easy-to-understand manner, which makes the whole movie have the temperament of a documentary movie...
Even if they don't know what these people do, they know that they are preparing for the rescue of Lu Xiaoran!
Han Mingming hurriedly posted in the group: I just finished watching "The Martian", it's hardcore enough, it's awesome!
Guangmu Haifeng immediately replied: Hurry up to Douban, "The Martian" was maliciously brushed with a low score!
Han Mingming hurriedly clicked on Douban...
Douban score 8.2 points...
8.2 points, also called malicious bad reviews?
Then click on a few negative reviews:
By any standard, it doesn't qualify as a good film. Seriously over-edited, this typical 2D action movie cutting method is simply nonsense when used in this 3D sci-fi film with a complex spatial structure!'
'There's no imagination at the sci-fi level, and it basically just made me watch 'Desert Island Aftermath' again...'
It's a good start for Chinese science fiction. However, although we have made progress in technology, we still have no scientific spirit, no humanistic qualities, and no civilized compassion!'
??
A question mark popped up in Han Mingming's mind, did these people watch a movie?
This bad review is really coming from the chapter...
However, most people still give four-star and five-star reviews...
Han Mingming hurriedly chatted with the group leader privately and asked him about the situation, and after waiting for half an hour, the latter replied: "It's a trivial matter, it's hacked, but our team is not vegetarian!"
……
Orange's PR team is certainly not vegetarian!
The so-called public relations is not just throwing money...
You can invite the water army, but you can't invite oranges?
It's embarrassing, that's the status quo...
Some people criticize and some smear, just like the ratings of TV dramas, everyone buys it, which means that they don't buy it, and a new balance is formed, how wonderful this world is!
In fact, Lu Xiaoran's word-of-mouth expectation for "The Martian" is around 7.5 points - "The Martian" is very neat, there are not too many amazing strokes, and it is not a masterpiece.
Otherwise, he wouldn't have worked so hard to publicize!
When the Douban review first opened, it was indeed 8.8 points, and it was pressed to 8.2 points in an hour...
But the team is a little unconvinced by the comments that hit the bad reviews - balance it and give it a star...
Balancing your paralysis?
And 'Nima, there's a mess of snot in the seat, it's disgusting to me!'
Such a bad review, decisively refuse!
Frankly speaking, "The Martian" is a movie with science hanging on it...
So, there must be bugs!
The setting is: a storm on Mars... The Martian pressure is very low, and the storm will not be that big.
Lu Xiaoran also explained in the scarf: Because if you want to get the protagonist into trouble as soon as possible, you can only create a storm and leave him alone on Mars...
By the way, the scarf has set up a topic: can you grow potatoes on Mars?
The official Weibo of the space agency said: There is enough sodium, magnesium, aluminum, phosphorus, calcium, and iron in the Martian soil, but there is no nitrogen. Don't worry about this, there is a lot of nitrogen in human feces.
So, from a soil point of view, it is feasible to grow potatoes on Mars.
Of course, out of caution, they also said: the Martian soil has no microorganisms and is not suitable for growing Earth plants, so it needs to be mixed with the Earth soil and feces brought by the protagonist for a period of time...
In fact, this movie is very basic and hard, so in various disciplines, except for some reasonable imagination, there are really not many hard injuries...
With a score of 8.2, it is already the upstream level of science fiction movies!
Lu Xiaoran strengthened the comedic effect, and deliberately avoided the bitter drama part in the setting: there are no daughters, no sons, no fiancées on the earth, no photos and no childhood memories in the bunk, and even the music has to listen to others...
It's just a simple person!
A person who has nothing to worry about, no matter what, has to live!
I have a hunch that the box office will not be low...
Because the attendance rate is a staggering 56%...
……
Beijing Orange Golden Harvest Cinema Main Store, 800-person screening hall, "The Martian" screening ended, Lu Xiaoran and the crew of actors appeared:
"The script has 50 pages of details about the space agency, and strives to present an image of the astronauts and actions that are in line with the facts. Thanks to the support of the space agency, we are in the space agency for real filming!"
"It wasn't very difficult to shoot, we built less than 25 scenes in total, so it wasn't a huge expense..."
"The main thing is to spend money later. ”
"Salary?"
Tangtang and Wan Qian smiled: "We take over Director Lu's play, and we don't charge for it..."
"Such a movie is filling the vacancy of domestic genre films!"
"Thank you to the actors, our spacesuit is very heavy, and when you wear it, it's hot..."
"Then if it sells well, will it make up the salary?"
Lu Xiaoran nodded: "That's for sure, I'm not a stingy person!"
"Is there a sequel planned for this time?"
“… There should be none, the story is complete..."
"You are the first person in Chinese science fiction films..."
“… Don't say this kind of thing, I'm just the first to shoot, not the first person, if this movie is successful, it can make more filmmakers focus on science fiction... Let science fiction movies become the norm in Chinese films..."
The science fiction film plans that have been announced: "Made in the Sky" directed by Han Han, "The Wandering Earth" by Guo Fan... Of course, there are also "Shanghai Fortress", "Three-Body Problem"...
"What do you think of bad reviews?"
"The Martian" is the first real local sci-fi film, of course everyone will look at it with a scrutinizing eye, Chinese sci-fi is still in its infancy, and I still hope you will take care of it a little more. ”
"Then what do you think of the $4.2 million first-day box office of The Martian in North America?"
“… It's normal, after all, it was released at the same time as "Star Wars", and our goal in the United States was $30 million..."
China is 12 hours ahead of the United States, and the box office statistics in North America have come out, "The Martian" ranks second, with a single-day box office of $4.2 million, and the first place is, of course, "Star Wars Story: Rogue One", with a first-day box office of $75.09 million...
There are more fractions than "The Martian"!