"Hehe, don't be in such a hurry. Arthur looked at Jerry and smiled, "I have some proposals to say." ”

Jerry and Tom, who were holding the manuscript in their hands, glanced at each other again, to be honest, today's meeting with the new boss was full of surprises, surprises and joys, and at the same time made them reacquaint themselves with Arthur Boleyn, instead of the stereotype from the original hearsay, this new earl is definitely not a simple-minded, well-developed second generation of dead people.

"I'm talking about Pink Sports, one of the only two local football newspapers in England at the moment. I think there is still a bright future and prospects, and perhaps, it can be changed into a weekly newspaper and sold in the form of a color periodical.

"The Sun" has three editions, the swimsuit cover of the American "Sports Illustrated", we can also learn from the successful experience, each issue of the launch of a football baby, as long as it is hot enough, with the elements of the Premier League jerseys, it should attract attention and increase some sales.

Or, simply make a football baby selection contest, for major colleges and universities, I believe that those beautiful students will actively sign up, with the newspaper form voting and website online voting mode, the selection of the most beautiful football baby, set up one, two or three, respectively, awarded 30,000, 20,000, 10,000 pounds of bonuses...

The impact of the financial tsunami on the whole of Britain and even the world, everyone should be very clear, depressed pessimism, I believe that this activity, will receive unexpected results, and it will not cost much, but it will have a great effect on our newspaper sales and website visits.

If the event works well, you can also solicit sponsorship or something, I believe in these operational methods, so I don't need to say anything, what do you think?"

Arthur said the idea he came up with, to be honest, nothing new, but it is indeed a good means of publicity and marketing, eyeball economy, what is more eye-catching than a beautiful woman, although the means are old, but the effect is obvious.

Hearing Arthur's proposal, both Jerry and Tom were slightly stunned, but after a little thought, Jerry, who was in charge of the newspaper, gladly accepted the boss's plan.

It's true that there is nothing new about this kind of planning, but "Pink Sports" really hasn't considered it in the past, and it relies more on professional news and various reviews of football to support sales, to be honest, when the old earl was in charge, it was indeed too conservative, and the new owner's excellent planning plan of se, money, and fame is really a good idea.

New people, new atmosphere.

This is a quote that Jerry and Tom thought of at the same time.

In fact, Arthur has been thinking about the question for the past few days, where in the world are there no tabloids, but why is it that only the "Sun" can become a famous tabloid in the world?

In Arthur's view, the "three versions of the girl" is absolutely deserved. The newspaper has completely commercialized the fun of the images, and it can be seen that they are a bit violent, but to be precise, even the exposure of the bikini is not enough, and all the teasing is actually a gimmick of The Sun. And gimmicks and excitement have always been the survival criteria of the tabloids all over the world.

Even the third page of "The Sun" does not have a single football news, but it is relying on the scandal of such and such a relationship between those cover girls and a certain star in a certain game to create a gimmick, so that it is impacting the "fragile" eyeballs and psychological defense of male xing fans every day.

In the capitalist newspaper industry, the fastest way to increase sales and profits is to use all kinds of large-scale photos of beautiful women, and mass-produced vulgar tastes such as Yanyu and the secret history of celebrities to win the largest number of readers.

Especially in the UK, with a large number of 'three-page fans' cultivated by The Sun as the foundation, the British people seem to have become accustomed to this kind of show, and it is a little uncomfortable not to show it for a day. Whether the media is cheap or the readers are cheap, in fact, just look at the British attitude towards the cover girl.

A Gilly Hazel is enshrined as the Ninth Wonder, and a Kate Brook has been called the most beautiful in fifty years...

Change is life, change is death!

Arthur doesn't have the persistence and psychological burden of doing serious journalism, he wants the newspaper not to close down and go bankrupt, he wants to make money, and he wants to retain the influence and right to speak that the newspaper brings him.

Arthur had another discussion with Jerry and Tom about the competition, and Arthur invited the two to stay at the castle for a 'noble' lunch.

After lunch, Jerry and Tom said goodbye to Arthur, the new boss, Arthur personally sent the two out of the gate, looking at the car in the distance, Arthur was also relieved, turned back to the butler Paul standing behind him and smiled: "I'm okay, right?

"It's perfect!" said Paul, the butler, with a bright smile and no hesitation.

Seriously, Paul was really worried that Arthur, who had never been in contact with the management of the company, would not be able to control the scene, which would make the heads of the two companies look down on him, but he did not expect that the young earl not only occupied the dominant position, but also made the most suitable decision for the current development of the company.

When he heard that Arthur was going to lay off employees and save money, Paul was also shocked, originally thought that Arthur would make a steady transition, but he didn't expect him to have such courage and determination.

"Seriously, I've been thinking about and preparing for today's meeting for a long time, and I'm afraid that something will go wrong, but fortunately, having you by my side keeps me from being too nervous and worried. Arthur said to Paul, the butler, very seriously.

"We're here to help. Paul, the butler, smiled and bowed slightly to Arthur gracefully, looking at Arthur with a look of relief.

Arthur nodded and smiled, and as he walked towards the castle, he said, "Paul, you arrange, I want to meet with the financial advisor and James Cronin." ”

"Yes, Lord. ”

Arthur, who returned to the study, sat in the boss chair that had been replaced and was more suitable and comfortable, picked up the coffee cup on the desk, his eyes squinted slightly, and he took a sip of coffee while thinking about something.

Loans must be loaned, no capital, even if there are a hundred investment ideas, are in the mirror, if you want to soar to the sky, you must have courage, however, you can't be in a hurry, after all, this is not a small amount of loans, it is not to say that there is land, find a bank, you can take out a loan, there are many ways to figure out. For example, how much can I borrow? It's not that if the land is worth 40 million pounds, you can really lend 40 million.

Especially in the current economic situation, banks tighten loans, the real estate bubble bursts, land depreciation and so on are all obstacles, as well as the most important loan interest rate problem, if it is too high, and then take it to invest, the investment income can outperform the loan interest rate, that is everyone happy, but not to win?

He had to figure out and figure out these various issues before he could make a decision, after all, he was gambling with his entire net worth!