The launch of Letao has successfully opened a new way of shopping, and people in the future will also enter a more intelligent and technological era.

And the future is beautiful, but also cruel.

The competition in the Internet economy is a war in which the smoke of gunpowder is invisible, and although there is no distinction between life and death, it is divided into winners and losers.

The winner walks to the center of the world stage and is worshipped, and the loser leaves the scene and falls into the dust and is forgotten.

Just as Doug Macmillan was celebrating with employees at the temporary headquarters when Letao was successfully launched, Jeff Bezos stared at the computer screen with a miserable face in a warehouse in the suburbs of Seattle.

He quit his job and invested all his net worth in an online bookstore, confidently thinking of becoming the next Internet trendsetter, but the appearance of Letao completely shattered his dream.

Jeff Bezos's online bookstore only deals in books, and because it is self-funded, it has not yet attracted investors, so it is tight on funds, and the entire company's operating capital is now only five figures.

Letao not only deals in books, but also audio-visual, clothing, and electronic products...... , the category is far richer than Jeff Bezos's online bookstore, and because several major domestic publishers have been acquired by John, Letao's books are much cheaper than the books in Jeff Bezos's online bookstore, almost at cost price, and more importantly, free home delivery.

It's like an ordinary player meeting a RMB player, and he was killed in seconds as soon as they met.

And there are only two ways waiting for Jeff Bezos, either to leave the scene gloomily, or to fight a financial war with Letao to push the price of books to the same as Letao, and at the same time free home delivery.

But to fight a capital war with Letao, he will have to go bankrupt in less than a day, his bank balance is only 55,000 US dollars, Letao can crush him by plucking a leg hair, and the two advertising spaces in the Super Bowl halftime alone are not something he can afford.

And even if he has funds, he will always suffer the most in the capital war with Letao, Letao has a publisher and its own express company, and the cost is much lower than him. The funds are not as much as others, but the investment is twice as much, and this kind of capital war cannot be fought, unless it is Microsoft's kind of master who is not bad for money.

The first business failed, Jeff Bezos was a little unwilling, Le Taosheng was rich in funds, if he also had tens of millions of dollars to squander, he believed that the final winner must be himself.

But a penny is hard to beat a hero Khan, let alone tens of millions of dollars, and at the moment when Letao was born, which bank and investor would throw tens of millions of dollars into his stagnant water?

Knowing that he couldn't win, Jeff Bezos decided to shut down the site, and now that the stop loss is the best option, since you can't get back a point, it's not a wise move to spend tens of thousands of dollars to fight a company with tens of millions of dollars.

After Jeff Bezos closed the website, he left Seattle in frustration and returned to New York, ready to continue his old business - fund trading, but his savings have been squandered, and he has no funds to set up a company for the time being, so he can only ask headhunters to help him find a trust company and temporarily work to accumulate funds.

"Mr. Bezos, there's a company here that's interested in you, and I think you might want to consider it. ”

In a café in Lower Manhattan, a headhunter at Heidrick and Jeff Bezos sat across from each other.

"What company?" Jeff Bezos asked a headhunter to help him find a job when he returned to New York, and in the past two weeks, Heidricks & Struggles offered him several positions, but either the salary was not satisfactory or the positions were not available.

"Amazon Group, a newly formed company, is mainly engaged in online shopping. ”

The headhunter came up with a name that Jeff Bezos didn't expect.

Jeff Bezos' first entrepreneurial failure was at the hands of Amazon, so he will never forget the name Amazon.

"Amazon Group is a newly established company, but the company has a lot of money and a lot of prospects, and their president wants you to take on the position of vice president of Amazon's Letao shopping site with an annual salary of $1 million. "The headhunter is working hard to introduce Amazon, and if this order is done, you can get a lot of commissions.

"I want to talk to their president. Jeff Bezos did not agree or refuse, the annual salary of one million is indeed very rich, and he is also very interested in shopping websites, but he wants to talk to Doug Macmillan before deciding whether to do it or not.

"That's fine, I'll arrange it. The headhunter showed a bright smile on his face, it is a good thing to have to talk about it, and he is most afraid of refusing it as soon as he comes up.

A week later, Jeff Bezos and Headhunter boarded a plane to California.

Doug Macmillan invited Jeff Bezos to visit the Amazon, and Jeff Bezos gladly accepted, and a site visit is the best way to understand a company.

After a few hours of flying and more than an hour of car transfer, Jeff Bezos finally arrived at the headquarters of the Amazon Group under the leadership of a headhunter.

However, when he arrived at the door of the headquarters of the Amazon Group, he was a little surprised, he originally thought that the Amazon Group had strong funds and the headquarters should be more eye-catching, but what he saw in front of him was an abandoned office building, a bit like a warehouse.

"Mr. Bezos, welcome to Amazon, I'm Doug Macmillan, President of Amazon. ”

"Hello, President Macmillan!"

Jeff Bezos reached out and shook hands with Doug Macmillan.

After the two said hello, Doug Macmillan arranged for someone to receive the headhunter and took Jeff Bezos on a tour of the Amazon.

"Amazon Group has three companies, namely Letao Shopping Website, PayPal Online Payment and MG Express, which is the headquarters of Letao and PayPal, and MG Express is headquartered in Los Angeles. Doug Macmillan gave Jeff Bezos a tour of the office as he introduced the situation on Amazon.

"At present, Letao and PayPal have just been established, not many employees, a total of 113 people, MG has more employees, more than 110,000 people, has established a complete delivery network in North America, and is currently developing the European market. ”

After touring the office area, Doug Macmillan brought Jeff Bezos into the office, and the two chatted over coffee.

"Mr. Macmillan, I have a question, why did you ask me to be the vice president of Letao? Jeff Bezos wondered about that.

Doug Macmillan smiled after hearing this, and then said seriously. "Mr. Bezos, you didn't lose to me, you just lost to capital, I believe that as long as you are given enough funds, you will succeed, as for why you were invited to Letao as vice president, it is because we value your vision and courage, as well as sensitivity to the future, Letao is an avant-garde company, and needs a long-term vision, can see the future of the leader.

Mr. Bezos, although your online bookstore is closed and you can't be a founder, you can come to Amazon as a co-founder and lead Amazon to change the world and realize your ambitions and ambitions. ”

Jeff Bezos nodded slightly after listening, Doug Macmillan's words have one thing to say to his heart, that is, ambition and ambition, he wants to become a trend-setter in the Internet like Bill Gates, so he needs a suitable platform to realize this ambition and ambition.

Letao has abundant funds, perfect structure, and advanced concepts, and many places are very different from his ideas, and there is no more suitable platform for him to show his wishes.

"Mr. Macmillan, you moved me, thank you for the invitation!"

Jeff Bezos got up, stretched out his hand, and looked at Doug Macmillan solemnly. Some of life's most important choices are often made in the split second.

"Amazing, it's a pleasure to work with you!"

Doug Macmillan shook hands heavily with Jeff Bezos.