If you want to win an award in the Big Three, the first thing is, of course, to find a reliable PR company.

Unless your film can beat the same period and convince all the judges...

For example, "Farewell My Concubine", let's say "Red Sorghum".

Especially "Red Sorghum", that is Zhang Yimou's first movie, he has a network of eggs, and the judges conquered purely by strength!

"Red Sorghum", the red fluttering in the sky, I feel shocked when I look at it now!

"Fireworks in the Day"...

A lot worse!

When your film is only at the midstream level, if you want to win an award, in addition to the appetite of the judges, the more important thing is public relations!

On the one hand, "Fireworks in the Day" conforms to the atmosphere of Berlin - cold, harsh, and different from ordinary Chinese films...

This is not the case in Cannes, where it prefers realistic themes and films of artistic value.

Therefore, "Thief Family" and "Parasite" can win awards...

Venice is even more inappropriate, unless it is a little more extreme, and the crime, sex, all the things in it are filmed!

In the past two years, Venice has been particularly fond of that kind of extreme art films, the most typical of which is Kim Ki-duk's "Holy Martyr"...

After thinking about this, Lu Xiaoran contacted Zeng Guangxian as soon as possible and asked him to call Nai'an - Nai'an is an independent filmmaker, a promoter of literary films, and has been cooperating with Lou Li...

Also contact MK2 to do a good job of promotion in Europe, that is, PR...

As for the role, the male protagonist will use Liao Annoying, at first glance, he has a very lustful face!

The heroine uses Yuan Quan, he doesn't like Gui Lunmei.

......

Orange Imaging, Film Venture Capital Department.

A group of people took turns reading the script of "Painted Skin 2"...

Lu Xiaoran was discussing investment issues with Wu Ershan, Chen Guofu and Yang Zhenjian.

"Painted Skin 2" kicked out the participating companies in Hong Kong and was led by Kirin Pictures, a company founded by a few producers from Ningxia Film Studio.

They made "Painted Skin 2" the first shot of the company's establishment, and brought in Ningxia Film Studio, Huayi Brothers, Guangguang Media, and now they want to pull Orange Image!

Big investment, of course, you have to pull a few more companies to do it together, in case it fails...

At first, they thought about continuing to be directed by Chen Jiashang, but the conditions offered by Chen Jiashang were too much, and it happened that Yang Zhenjian was particularly optimistic about Wu Ershan, and after comprehensive consideration, he recommended Wu Ershan as the director of "Painted Skin 2"...

Of course, "Painted Skin 2" is a big investment of 150 million after all, and there are too many sources of funds involved, it is impossible for Yang Zhenjian to be able to serve as a director with a word.

So, it needs to be doubled...

Lu Xiaoran and Orange are this weight!

If Lu Xiaoran agrees, Orange Imaging is responsible for part of the investment, and Wu Ershan, the director, will be a certainty!

Lu Xiaoran said directly: "150 million investment, we are responsible for half of it!"

“... Lu Dong, don't you think about it?"

"Don't think about it, I've seen Wu Ershan's previous advertisements and "Knife Laughing", and he is naturally suitable for making this kind of work with a strong sense of imagery. ”

Wu Ershan was very moved...

"This script is a bit too simple, the theme is 'does loving someone look at the appearance or the heart?', so you must play the visual card, Chinese filmmakers are qualified and capable of making big visual films, except for Zhang Yimou, it is also good, choose a better schedule, I don't think it is a problem to recover the investment!"

Of course, Lu Xiaoran is willing to invest, "Painted Skin 2" has a box office of more than 700 million, and Wu Ershan became famous in one fell swoop, becoming the first person to carry the magic of the East in Chinese films!

"Director Lu believes in Wu Ershan so much?"

"Our company bought the copyright of "Ghost Blowing the Lantern", and I am ready to spend a lot of money to build it, and the director chose the one that is good!"

"Heavy money?"

"Forty million dollars!"

Chen Guofu looked at Lu Xiaoran deeply: "Oranges are also going to be made big?"

"When we make movies, we have to look at the subject matter, which is not as good as Huayi, and children's movies like "Starry Night" dare to spend $1,500!"

One sentence directly blocked Chen Guofu...

"Starry Sky" was led by Chen Guofu, and it failed miserably at the box office!

"Hehe, Lu Dong, we are in the Kunlun Hotel..."

"Go ahead, by the way, call Zhong Dong and Zhang Dong, all the investments of our company are responsible for the two of them, you talk to them, the same!"

After thinking about it, Lu Xiaoran continued: "Wu Ershan stays for a while, I still want to talk about the script of "Painted Skin 2"..."

“... This, no, well..."

"Producer Yang, I have to go to Ningbo in the afternoon, I still have a play at hand, the crew has already started, just waiting for me, the director, to arrive, I really don't have time!"

Zhang Jin hurriedly walked over: "Producer Yang, our Lu Dong has never been involved in these things, you can just talk to us about film investment, he is now thinking about the script of "Painted Skin 2", you can let him go!"

......

Lu Xiaoran is a little rude like this...

But he didn't care at all, or rather, he was annoyed.

This morning, he caught up with the airport, and was suddenly stopped by Zhong Lifang, saying what about the investment in "Painted Skin 2"...

Lu Xiaoran said at that time, 'You are in charge!'

But Yang Zhenjian, they had to see Lu Xiaoran...

What's so good about this thing, you say?

If you want to invest, I approved it, you have to meet and discuss in detail, what is there to talk about?

Do you want Orange to invest in Kirin Pictures and help you create "Asura" together?

Thinking too much...

Wu Ershan sat opposite Lu Xiaoran, and the latter said: "Two things, I suggest that "Painted Skin 2" should not be shot in 3D, because the magic theme must be dark, and the dark tone will seriously affect the 3D imaging effect, and 3D also makes this film darker, causing too much burden on people's eyes." ”

"As a director, especially a commercial film director, word of mouth is very important! Some things will bring certain immediate benefits, and we choose to give up, not because of how great we are, but for more long-term benefits. ”

Wu Ershan scratched his head: "I didn't plan to make it into 3D..."

"I'm worried that they'll be converted into pseudo-3D in the future... You have to resolutely oppose it, but it really can't work, and we will come forward when the time comes!"

“... Good!"

"The second thing, add a pair of characters that attract the box office. ”

Wu Ershan nodded: "Producer Chen also said so, he recommended Feng Shaofeng + Yang Mi..."

"Let's change it, your movie will not be released until at least October next year, will they still be the hottest by then?"

“... Who's that for?"

"Replace it with Jing Tian + Yang Yang!"

“... Jing Tian?"

""A Smile is Alluring" will be broadcast in December, and "Mission Impossible 4" will be introduced in February next year, and she has participated in both films..."

Wu Ershan had a bitter face: "It's not because of this, I'm worried that she will ask to change the script when she comes..."

"How... How is that possible..."

Teacher Lu didn't dare to guarantee it...

After all, it is a person who has the ability to make money.

"Forget it, I won't talk about the second question, if you have any difficulties, please contact me at any time!"

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