"We have experience, we have actual combat, and we are more familiar with the characteristics of various companies in the industry, and our ultimate goal is to build a company with a team of more than ten directors to ensure that more than 12 works are released every year!"

"The executive producer should not be equated with a coach, but more like a sparring partner. In fact, many new directors are more active in thinking, in fact, creators still have to follow up on the process of current affairs, you can't always impose what you remember on the current audience. ”

"For example, in the current pastoral area, no one rides a horse, and no one eats with a basin, if you want to shoot the pastoral area, you can't play according to your own assumptions, you have to live a little!"

"It's like Hollywood filming China, which is always symbolic in nature, the mysterious East, and even in "2012", the China we see is still very primitive, slash-and-burn, which is called the naïve imagination of the American bourgeoisie about China..."

"Literary and artistic creation is the shadow of current events. Including me, many times I will fall into a kind of pseudo-elite superiority, always thinking that what I understand is what the audience wants to see, but in fact, this is really not the case, the audience is always smarter than you think!"

"So there are a lot of costume dramas now, and there are very few excellent fashion dramas!"

"We also received a lot of scripts for modern dramas, and I found out that their foothold is to fall in love, because they really don't have a life and can't experience the joys and sorrows that belong to most ordinary people, so in the end, no matter what professional drama, it was written as a romantic drama. ”

"I'm not saying that love dramas are bad, but love dramas can't dominate the crowd, and love dramas are not a fig leaf for your creator's incompetence and lack of effort. Professionalism is professional, falling in love is falling in love, and if you put falling in love on professional things, it will seem very unprofessional. ”

"Therefore, I prefer to give young directors the opportunity, they have the vitality and authenticity that I particularly envy!"

……

"Whose movies does he like?"

Tangtang thought for a while and replied: "It's too much, he has a lot of reading, and the study at home is full of DVDs, all of which he has watched..."

"What's your favorite?"

""The Godfather", he will take out "The Godfather" and watch it once or twice if he has nothing to do!"

Cao Ying was curious: "Why?"

"Because "The Godfather" is very rare, I can't find fault with the movie, whether it is the rhythm or the picture, every time I watch it, I have something to gain!"

Speaking of this, Lu Xiaoran suddenly looked at the on-site staff: "Can you serve some tea, I'm thirsty..."

"Actually, next time you can make a pot of tea on the spot, and talk while drinking tea!"

Continuing to talk, Cao Ying asked, "Do you have any favorite domestic filmmakers?"

"Domestic directors, his favorite should be Zhang Yimou..."

"Really? Do you like Zhang Yimou?"

"Yes, I especially admire Zhang Yimou, each of his films has an extremely distinct visual style, such as colors, symbols and other conceptual things. The most typical ones are the lanterns and the sound of knocking on the legs in "The Red Lantern" and Master Chen, who has never shown his face from head to head. ”

"I really like "Hero", both the color and the way the story is told are top-notch, the color and composition of "Hero" are worthy of the exquisite four words! Slow shots, infinite zen. When I watched "Hero" back then, I was stupid, the movie can still be made like this!"

"But the rating of "Hero" is not high!"

"This is the problem of the domestic film critics, they don't understand the movie, they don't understand what "Hero" wants to tell, even Spielberg said, "Hero" created the use of color to tell a story, so that people don't need to read subtitles to understand, so that color has become a universal language! I don't think domestic film critics know more about movies than Spielberg!

Zhong Lifang interjected: "He and Zhang Yimou are both from Xi'an, our company has been trying to contact Zhang Yimou and want to invest in his "Jinling Thirteen Hairpins", but unfortunately, the new crown will not be allowed..."

"This is Zhang Weipin, on the one hand, he is shouting that he wants Zhang Yimou to make money by making films for him, and on the other hand, he refuses to invest from the outside world, such a producer is called unprofessional!"

"Back to "33 Days of Broken Love", how did this script come about?"

"I provided the script idea, I gave it to Bao Jingjing, the little sister who wrote "The Age of Fruit Marriage" with me, she happened to quarrel with her boyfriend, and then she liked it very much, Su Lun was the third to join, and the two of them worked together to improve the script..."

"The movie will be launched at the same time, I hope everyone will buy it uniformly when the time comes!"

"Then this time in "33 Days of Broken Love", you won't be the villain, right?"

"Absolutely not, I'm playing the role with a very relaxed mind..."

"Why does "Big Man" play a villain?"

Lu Xiaoran thought for a while and replied: "I just want to surprise fans, I always think that good actors should try different types of roles, except for what they can't accept!"

"Unacceptable?"

"For example, let me shave my head and play a palace scene, and I won't do it if I am killed!"

……

Three hours later, Lu Xiaoran and Tangtang left...

Su Lun and Zhong Lifang also have to record the second half - "33 Days of Broken Love" will be broadcast in two episodes, one is a group interview, and the other is an interview with the people behind the scenes...

The biggest opponent in the same period was "Jingwu Fengyun Chen Zhen".

The propaganda is in full swing, and the title of Cosmic Pill has been played brightly!

There are bad rumors on the rivers and lakes that "a glamorous production must be a bad movie", but the strong production and publicity strength of Guangxian Pictures should definitely not be underestimated!

Their chairman, Wang Changtian himself is a media reporter, so he is very good at taking advantage of the media, the movie hype kung fu is first-class, the control means are superb, his head is cool-headed, the director is courageous, the market judgment is accurate, the movie schedule is decisive, and even dares to hurt the black hand, the Internet water army is super fierce, the black "Legend of the White Snake" is ruthless, and most film company CEOs don't have this ability!

The first production and distribution of "Wounded City" set the highest record for police and gangster films in the mainland at that time with a box office of more than 74 million;

"Wounded City" has sincerity, but the quality is average...

If you look at the later police and bandit masterpiece "Disciple" with 65 million, "The Informant" with more than 50 million, and "Fire Dragon" with more than 18 million, then you know that Guang Xian was already full of potential at that time!

"The Fuse" narrowly defeated "The True Colors of Men", and the first contribution was made in a glamorous manner!

This time, "Jingwu Fengyun" is the glamorous first National Day file, with director Liu Weiqiang + Chen Jiashang screenwriter + Universe Dan + bullying devils + Diaoyu Island hype...

Wang Changtian, the boss of Guangguang, even shouted out the bold words of "the box office is over 500 million"!

It's a pity that after the Venice screening, the bad reputation has been caught by Huayi...

"Only at the beginning did the fight be fierce, and the other falsehoods were outrageous, and the Japanese people deliberately let Chen Zhen go and were beaten in a position."

"Assembly number + Black Man + October Siege + Kawashima Yoshiko + Wind + Jingwumen = nothing!"

"Don't make this kind of movie anymore, it's disgusting!"

Yes, everyone didn't take "33 Days of Broken Love" to heart, because it really didn't go to the theater for publicity, except for the basic poster materials, Zhang Jin put all the publicity and distribution energy on the Internet...

With Weibo and Renren as the propaganda front, "33 Days of Broken Love" takes "emotional nostalgia and venting" as the main appeal, targeting post-85 and post-90s college students and white-collar workers, turning the topic of the movie into a social topic, closely following the 'broken love', keeping close to hot spots, and constantly creating topics.

Resonate and attack the heart.

In the combination of Weibo channels, the official Weibo, grassroots Weibo and celebrity Weibo are horizontally used to cast a wide net: vertically with the help of various Weibo applications, such as Weibo voting, Weibo activities, Weibo plug-ins, etc., to form a Weibo matrix, and then disseminate them in the form of pictures, text, music, and videos.

All of a sudden, there were topics and keywords about broken love everywhere on Weibo.

For example, filming 'Lovelorn Story' and material production in 7 box office cities is about 1.5 million yuan.

'Broken Love Story' was later spontaneously produced and disseminated by netizens, and as of the official opening of the movie, there have been 25 films...

This battle is unprecedented!

On the 20th, Du Niang searched for keywords, movie genre, "33 Days of Broken Love" ranked first...

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