【Do you know that Edgeworth flies?】

[New Drama: Xianxia, the fire is coming!]

[Subvert tradition, subvert imagination, subvert pattern]

[Different from martial arts and mythology, another TV series that belongs to our Huaxia alone!]

[Here is your favorite love and hate, here is your most longing for the chivalrous sword shadow]

...

TV, newspapers, and stations seem to have been occupied by "Fairy Sword" overnight.

As long as you are from Anhui Province, even if you don't watch TV, as long as you take two steps to a prosperous place, you can see huge propaganda posters!

In the center of the poster is Su An holding a sword, and on the left and right are Meng Lingxue and Feng Xiaoxiao who play Ling'er and Yueru respectively.

The poster is very exquisite, especially the three Su An above, they are even more handsome for men and beautiful for women, even if they were not famous at all before, many people see them for the first time, but they still remember them at first sight.

Dolphin TV really spared no expense in promoting this time, and continued to spend money after spending more than 20 million yuan to buy TV series.

Of course, the money for publicity is far less than the money for buying dramas, but it is also a large expense, and Wang Quanchang is also under a lot of pressure when he makes such a decision.

"Fairy Sword" has been released once on the film and television channel, so it has a lot of popularity in Anhui Province at this time, but there are still many people who watch it late and haven't watched the whole episode, so when they knew that the Dolphin Channel was going to be broadcast on July 9, they were all happy.

"Great! I only started watching more than 20 episodes before, and I didn't rush to death when I listened to my classmates talk about the plot!"

"Haha, I watched it relatively early, and I knew about this show from the fifth episode, but I still want to watch it again. ”

"The fights in the play are so handsome! I now dream that I have become Li Xiaoyao. ”

Young people are very excited, they are tired of watching all kinds of costume dramas before, and the appearance of Fairy Sword lets them know that there is such a TV series!

It's so cool!

There are even many people who are crazy to find out if there is a TV series of the same type.

After looking for a long time and finding nothing, I found out that this is the first Xianxia drama! No wonder there are no other similar ones!

……

The promotion of TV series is actually very complicated, there are star platforms, there are interviews with directors, there are big news, and even some contradictions can be created.

In short, it's four words: eye-catching.

In order to achieve this goal, almost any means can be used.

But "Sword and Fairy"... None of this is needed.

Newcomer director, newcomer starring... The biggest ones are Liu Ang and Wang Panzhi.

But it was very face-saving for others to come to play at the beginning, how can it be possible to pull others over to promote the show now?

Besides, the original appeal of these two is average, after all, they didn't take the idol route when they were young.

Although the original Lao Hu, Liu Tianxian and others are also newcomers to acting, they are not as new as Su An, Liu Tianxian emerged when he was in "The Family of Gold Powder", and Lao Hu has also participated in several dramas, which can be regarded as a little popularity.

Therefore, after studying and discussing, the public relations team of Dolphin Channel decided to pay attention to the word 'Xianxia'.

[Beyond martial arts, carry forward the past and forge ahead into the future, what is Xianxia?]

[The end of domestic martial arts has come, and Xianxia is the hope!]

[The trend of the times, Xianxia will surely lead the trend!]

[Xianxia, a new type of drama that every Chinese person should watch!]

[Combining the advantages of martial arts and mythology, Xianxia was born!]

Countless newspapers have reported similar news, and the headlines are exaggerated anyway, just to arouse your curiosity and make you click in to read it.

For half a month, the people of the whole country were bombarded with relevant information.

Even those who don't watch TV series know the word 'Xianxia' at this time.

The effect is naturally very good, but it also offends a group of people.

That is the author and director of martial arts novels in China.

Sun Quanan, the director of the martial arts film who filmed last year's box office champion "Hidden Killing", even opened directly:

"Xianxia? I don't know what to say!"

Later, countless martial arts film directors and novel authors attacked together, and for a while, the negative news about "Fairy Sword" was even more uproar.

But Dolphin Satellite TV doesn't care about it, and there is a posture that you are immovable.

Clear-eyed people know that the current situation is deliberately created by Dolphin Satellite TV, whether it is scolding or liking, it can increase popularity anyway.

As for the final result?

That is naturally completely determined by the ratings of the drama "The Legend of Sword and Fairy".

Dolphin Satellite TV's strategy is very successful, focusing on the word 'Xianxia', which first triggered a big discussion among the whole people, and then dragged the martial arts out of the whip corpse, and dragged a group of martial arts-related public figures into the water, completely reaping the greatest results at the lowest cost!

When Su An saw this publicity plan at that time, he was immediately amazed, and at the same time, he also noticed Peng Ru, the planner who wrote this plan.

In his opinion, this is definitely a talent, and there are too many places to promote in the future, so he must dig it up if he finds a way.

As for Dolphin Terrace... I can only say sorry.

……

In general, after a group of martial arts film directors denounced the bad drama "The Legend of Sword and Fairy" in the name of 'Xianxia', many people waited to see the latter's jokes.

Especially when they knew that both the director and several leading actors were newcomers, they sneered incessantly, as if they had seen the failure of "Fairy Sword" in the next second.

After the biggest coffee Wang Quanan at the beginning, he fell into silence, but those who knew his character knew that he was already extremely angry in his heart at this time, and scolding martial arts was worse than scolding himself, and he couldn't listen to anything about it at all.

But no matter whether others are optimistic or weak, it is getting closer and closer to July 9th, when "The Legend of Sword and Fairy" is officially broadcast.

Many people are looking forward to seeing what this show looks like.

Ordinary people can't manage so much, no matter how fierce the scolding in the newspaper is, it has nothing to do with them, they are busy with work on weekdays, and they don't have much time to read the newspaper at all.

Only when I came back from work at night and could watch TV, I didn't tune in to Dolphin Channel, and then I was attracted by the wonderful trailer of "Fairy Sword".

The kind of 'temperament' that is completely different from any drama from the first glance is too impressive.

also made them remember such a satellite TV as Dolphin Channel.

……

Mango Terrace naturally doesn't want to see Dolphin Terrace going smoothly here.

Without hesitation, choose to play against the table.

Since more than 20 days ago, they have also started the promotion of the new drama with great momentum.

The drama they are promoting this time is called "Rainbow Love", starring popular students, and the quality is also very good, which is what they are best at.

The audiences on both sides are different, and the publicity strategies adopted are also different, but during this time, there are many times to rub sparks.

The result of everything is waiting for July 9th!