In the past 2004, Chunghwa Group's new "Troika" brought stable sales and considerable profits to the company.

The second generation of "Qin" and the third generation of "Qin" are connected together, forming the main force in the middle, like the Great Qin Army that swept through the six countries, invincible and invincible.

The second-generation Qin continues to be the annual model sales champion, with an average monthly sales volume of more than 20,000 units. Super cost-effective, corolla-like appearance and stable quality make it a high fever in the hearts of consumers. Even if the power system is outdated, it still achieves annual sales of more than 240,000 units, once again setting a record in the Chinese sedan market.

Among them, the most popular model only needs 70,000 to land, which is a very suitable entry car for many consumers who are new to sedans.

As for the foundation laid by the third generation of "Qin" thanks to the second generation of "Qin", although the two generations are in the same house, the new family concept shape, coupled with the new platform and power system, it deserves to be one of the first choices of many consumers. The average monthly sales exceeded 15,000 units, and after its launch on June 6, sales exceeded 100,000 units in just seven months.

If the two generations of "Qin" are combined, it will reach an unprecedented sales record of 340,000 single models, ranking first in China.

The second place in the sedan category was won by SAIC Volkswagen's Santana, and the classic Santana and Santana 3000 models were combined into one, setting a good score of 220,000. Among them, the Santana 3000 is a product independently improved by SAIC Volkswagen, and has achieved a good result of 90,000 units alone, allowing the German headquarters to see the potential of localized research and development in China.

The third place was still won by another partner of Volkswagen, and the sales of FAW's new Jetta reached 150,000, which was slightly weaker than his fellow brother Santana.

Obviously, in the field of sedans, Zhonghua Group has competed with the original market leader Volkswagen in the compact car. However, in the small car and mid-class sedan market, Volkswagen is still unbeatable, and Polo, Bora and Passat are blank areas that Zhonghua Group cannot touch.

On the left flank of the Zhonghua Group is the main force of the heavy cavalry - "Tang", which is like an iron horse wielding a Tang knife ruthlessly harvesting people's heads in the SUV market, and many domestic SUV brands have fallen under its charge.

Even another domestic SUV king, Great Wall Motor's Haval CUV, had to go off the rails and stagger the competition to avoid its edge.

The average monthly sales reached 12,000 units, which successfully detonated the Chinese SUV market, reaching a market reputation of more than 200,000 yuan for the Honda CRV and less than 200,000 yuan for the "Tang", and the annual sales exceeded 150,000 units.

With Great Wall Haval's painstaking efforts to reach the target of 32,000 units, and the feat of CRV exceeding 20,000 units in more than half a year, the sales volume of "Tang" can be comparable to that of sedans, and it has become a well-deserved king of China's SUV car market.

As for the fourth carriage, it was the light cavalry corps located on the right flank - Huaxia Hongguang.

As an original upgraded MPV for the Chinese automobile market, taking into account the needs of family and business users, Huaxia Hongguang ushered in a hot sales situation as soon as it was listed.

The first choice for many micro-surface car owners after upgrading is Huaxia Hongguang. I used to open the micro face, which always gave people the feeling that the grade was not high. If it is replaced by a car, it cannot be used to transport goods for business. Now the emergence of Hongguang has solved this problem.

A decent IKEA MPV that fits their needs perfectly and is rightly sought after.

Since its launch for 8 months, Huaxia Hongguang's monthly sales quickly exceeded 10,000, and then rushed to the target of 20,000, achieving a sales performance of 110,000 by the end of the year, and the monthly sales volume was stable at more than 18,000 units.

As a light cavalry, Huaxia Hongguang is the vanguard reconnaissance force sent by the Zhonghua Group to explore the market trend, and there is no reference abroad, and it belongs to the original army aimed at the Chinese market. Now it seems that they have perfectly achieved the scheduled task, and also provided great confidence for Zhonghua Group's independent innovation road.

"Chinese can also use their ingenuity and creativity in the automotive market segment to successfully get a piece of the pie under the eyes of foreign giants!"

The new "Troika" has brought more than 600,000 units of sales to Chunghwa Group, successfully realizing the company's strategic transfer and product upgrades.

Now Zhonghua Group is no longer an enterprise that only relies on motorcycles and mini cars, but has made new development and breakthroughs in the field of sedans, SUVs and MPVs.

If it does not jump out in time to create another development engine, Zhonghua Group will face a huge risk of sluggish growth.

Under the siege and interception of strong competitors such as Wuling Light after listing, the third-generation Huaxia Light barely maintained an average monthly sales of 13,000 by virtue of its excellent reputation and the concept of the pioneer of the big micro surface, and failed to achieve the goal of breaking 15,000.

This shows that the micro-surface market has come to a ceiling, and many competitors have joined, and it is good that Huaxia Light can maintain its advantage and cannot bring more increments to the company.

Although the second-generation Huaxia Light and its fellow micro-goods brother, Huaxia Rongguang, have not stopped production and continued to produce at a reduced price, the sales trend of the two with a total monthly average of 4,000 vehicles has been declining, and the lack of product competitiveness has not provided more support.

The second and third generations of Huaxia Light products have completed a total of 203,000 units, which is just the same as last year.

The ceiling of sales is still emerging in the second-generation QQ, which was publicly launched at the May Day 10th anniversary party, facing the challenge of Chevrolet Spark and Chery "Rarity" with the same model, the second-generation QQ sales have been hovering around 10,000 units, and have not been able to further create new brilliance. In the first eight months of its launch, it sold 72,000 units, which was on par with previous years.

This shows that the mini car segment is also saturated, and there is not much increment to be tapped.

Under the premise that the van of Huaxia Scenery has been discontinued, other helpers worth mentioning are only Huaxia pickups.

There have been back-and-forth with Great Wall in the pickup truck market, and in the context of lack of investment and new cars, Huaxia pickup trucks only contributed 31,000 annual sales. Pickup trucks are not allowed to enter the main city in many cities, and the body has to be sprayed with warning signs, which has prevented pickup trucks from thriving in China and can only exist as a niche tool vehicle.

Combined, the descendants of the Zhonghua Group relied on to make a fortune only contributed a total of 306,000 sales, and the development was more than enough.

originally thought that it would exceed one million sales in the cold winter of the auto market, but he didn't expect to complete only 906,000 domestic results, which made Han Hao a little depressed.

Even with the addition of 28,000 units in the Russian market and 17,000 units in the Southeast Asian market, the group's total sales still did not exceed one million. As for the Indian and Iranian markets, preparations are still underway and no sales have been recorded.

As for the other joint venture partner, China BMW, under the cold winter of the auto market, has a greater impact on luxury brands like BMW, and even the Audi A6 is not immune to the decline, and BMW is certainly not exempt from vulgarity. Compared with last year, sales decreased by 15%, and BMW achieved only 33,000 units.

With the hard work and the share of China BMW, the overall sales volume is only 984,000, which is still before the million threshold.

In 2004, GM ranked first in global car sales with 8.1 million units. In second place is Toyota, with sales of 6.7 million units. Ford took third and fourth place with 6.4 million and Volkswagen's 5.1 million.

Sales of more than one million is the performance of an automobile OEM to truly leap to the global competition passing line, and it is expected that this goal will be achieved in the coming year.

As soon as the results of Zhonghua Group's own brand of 906,000 vehicles were announced, the major domestic OEMs were shocked, and the big brother of FAW sat on the three major joint venture partners, and developed Hongqi and liberated its own brands in China, so it barely completed the achievement of 1.01 million.

At present, Zhonghua Group is like a rocket, with a result of 906,000, and even the actual result should be revised to 984,000, ranking second among the country's OEMs in one fell swoop, exceeding the statistical number of 860,000 vehicles of SAIC Group.

The strategic layout of China's automobiles, which has always been "three big and three small", was truly broken by Zhonghua Group at this moment, and they have become the seventh pole of sudden growth!

In the context of announcing that at least three new models will continue to be launched in 2005, the results of the Chunghwa Group will surely grow again in the new year, and it is very likely that it will surpass FAW to win the championship.

Some people have already put forward the concept of "one strong, three big and three small" in the comments, and the "one strong" is undoubtedly the Zhonghua Group, which will officially establish the recognized concept of "one strong" just by reaching the top next year, which is located before the "three big and three small".

Thanks to the new development brought about by the "Troika", the overall sales revenue of the automobile sector of Zhonghua Group reached 76 billion yuan in 2004, and the sales revenue of the motorcycle sector exceeded 100 billion yuan in 2004.

In the motorcycle market, Huaxia Motorcycle has become the domestic hegemon, and the result of 4 million units in the mainland market plus 1.7 million units exported has once again refreshed its own record. Not to mention the rapid growth of the electric motorcycle market, which sold more than 2.8 million units in 2004. For the first time for the whole group's sales revenue exceeded 100 billion, providing a very stable source of income.

In the past year, the overall sales revenue of Zhonghua Group reached 101.5 billion yuan, the tax payment exceeded 6.5 billion yuan, and the net profit reached 9.1 billion yuan, driving the growth of the province's industries above designated size by 15.1 percentage points, becoming the leading industrial enterprise in Zhejiang Province.

According to the calculation of the entry line of the world's top 500 enterprises of 11.4 billion US dollars last year, the sales revenue of Zhonghua Group in 2004 reached 12.68 billion US dollars, and it is very promising to enter the new top 500 list.

If successful, it will be the first company in Zhejiang Province to enter the world's top 500 and the third in China's automotive industry.

Because FAW is in the front with more than one million sales and sales revenue of 119.1 billion, Zhonghua Group can only rank second.

Last year, SAIC Motor was the first to enter the top 500 list, and as expected, FAW will be the second to enter, followed by Zhonghua Group.

Even in the 2004 national industrial top 500 rankings, Zhonghua Group can also rank 16th, before which is Yishui's "Zhongzitou" national team. State Grid, PetroChina, and Sinopec occupy the top three with a revenue of more than 400 billion yuan, and the Industrial and Commercial Bank of China has dropped to 170 billion yuan in the fourth place, and the 101.5 billion result of Zhonghua Group is already a leader in domestic private enterprises.

Among the top 30, except for Zhonghua Group and Philips, which ranked 29th with 62.9 billion yuan, the rest are super state-owned enterprises that are mergers and acquisitions of large and small ones. In the 69th place on the list, I saw the second private enterprise, Fosun Group entered the list with 26.9 billion.

On this list of the top 500 domestic industries, there are many people who are familiar to Han Hao. Shagang ranked 69th with 20.4 billion, Wanxiang Group with 15.2 billion, and Gome Electric with 14 billion ranked after the top 100.

It is also worth mentioning that Geely Real Estate ranks first among national real estate companies with 16.6 billion, surpassing Vanke's 9.8 billion.

This list reflects the strength of domestic entrepreneurs from one angle, as the richest man Han Hao, has always been in a leading position in the non-public economy.

When the Chinese New Year is approaching, all kinds of commendations and summary meetings are coming, even if Han Hao does not sit on duty, he has to rush to the capital to attend the annual meeting of the Federation of Industry and Commerce. As the newly elected vice chairman, he also took the opportunity to go to the capital to show up and move around.

In 2004, Chung Hwa Group delivered an amazing answer, as a hot supernova, Han Hao was the focus of attention wherever he went.

lived up to Lingyunzhi in his life, and once set foot in the capital circle.

Just when Han Hao's life reached a new height, he received a call from his sister Han Yu with a crying voice.