The 21st is Friday, at nine o'clock in the morning, the official website of the "Xuewen Tu Ink" APP officially opened its beta version download channel.

This official website is built by the R&D personnel of love live broadcast,The page is very exquisitely made,The whole is an antique style,The first thing that catches the user's eye is a huge ink painting,Almost occupies the entire screen,There is a lone sail boat on the screen,There is a child standing on the boat,There is an adult holding the boat on the bow of the boat,There are ripples of water under the boat。

The rest of the painting is left blank, and on the left side of the painting is written in eight elegant calligraphy: "Learning is endless, cherish ink like gold." ”

This ink painting comes from the hand of Cheng Zikun, a calligrapher and painter of Chinese painting, and is specially made by Cheng Zikun for "learning to paint ink", the adults and children on the boat mean that parents are the leaders of their children; a flat boat is like learning the road of cultivation; and the blank space refers to the infinite possibilities of the children's future road ahead.

"Learning is endless, cherishing ink is like gold" is written by calligrapher Chen Jianqiu specifically for "learning to paint ink", which represents the original intention of the establishment of the "learning literature and ink" APP, and it is also the positive value of the APP.

The two masters also left their autographs and precious seals on the paintings, giving the structure a seemingly uncomplicated official style that stands out from other websites.

In addition to this, the details of the website are also exquisite. For example, the logo of "Xuewen Ink" is a square pattern formed by the small seal after compression and artistic beautification, a bit like a seal, but not red, but light brown, the logo is written and designed by Liu Yan herself, and the icon of the APP is also this shape, the reason why Liu Yan is not using red is because she noticed that most of the APP icons are relatively mild colors, and the red is a bit dazzling, so she chose a relatively "old-fashioned" light brown.

The text of the home navigation bar is a standard regular script, written by Su Yi himself, Su Yi is now happy to write these commercial fonts, his font recognition is very high, especially after the signature font of Yu Zhan Pet Hospital was widely advertised, Su Yi's words were fried to sky-high prices, ranging from 100,000 to one million words, and there is an endless stream of people asking for words every day, but he only looks at people who write, people who hate him, give him 10 million, and he doesn't write;

These days, Liu Yan is busy, Su Yi is also busy, he has written more than 300 words for the website and APP of "Learning Literature and Ink", each word has exhausted the accumulation and skill of his life, for his precious apprentice, he really tried his life.

Netizens who had browsed the official website before said with a smile on Weibo, "The official website of 'Xuewen Tu Ink' has an elegant taste of money and is invaluable." ”

Indeed, these calligraphy and paintings cannot be bought by ordinary people even if they have money.

Liu Yan, who is accustomed to using mobile phones and does not often browse the web, originally felt that the official website was not important, and it was enough to do a good job of the APP. It was Li Xiaozhou who reminded her that the official website is the façade of the APP and must not be ignored. Due to the limited time and the rush of preparation, their official website has only three parts in total, the first part is the calligraphy and painting on the homepage, and the second part is the introduction of the teachers. The professors of Capital University are very supportive of Liu Yan's work, Liu Yan discussed with the professors, and after obtaining their consent, posted their resumes, such as Professor Ma, who taught Liu Yan their phonology last semester, although he has on-the-job tasks, he is usually very busy with work, and he can't find time to do live broadcasts, but he agrees that when he is teaching undergraduates, the staff of Liu Yan's company can enter the venue to shoot, live broadcast in real time, and other professors also teach in the same way.

The third part is the download page. In the past ten days, Liu Yan and Ai Live have jointly carried out overwhelming publicity for the beta version of "Xuewen Ink", Weibo, Douyin, major news clients, WeChat public accounts, they have purchased almost all the news and social media hotspots. This part of the investment alone cost 18 million.

The return on the hemorrhage investment is also considerable.

In the first ten minutes of the opening of the download channel, the number of downloads of the beta version exceeded 10w+, for a software that has just been launched, everything is zero, 100,000 initial seed users are already a lot, and some big-name software, the number of users in the initial stage is far less than 100,000.

After the user downloads and installs, they will enter the interesting answer page mentioned above, and at the same time choose the direction they are interested in, whether it is Chinese studies, calligraphy or folk music?

However, in the testing stage, no matter what the user chooses, the content pushed by the APP is limited, and only one or two videos are uploaded under each category for the time being, and the videos are shot by Liu Yan, Liang Shengnan and Xiong Jie respectively, and each video content is 45 minutes long, which is exactly the time of a class.

Users are not in a hurry to watch these courses, they are all waiting for Liu Yan's live broadcast.

Liu Yan posted a preview on Weibo last night, she will do the first live broadcast on "Xuewen Tuink" at 9:15 this morning, and her fans have to download the APP quickly in order to watch her live broadcast, even if they don't like to study.

At this moment, Liu Yan is in a classroom at Capital University, making the final preparations before the live broadcast, and the huge classroom is full of people, all of whom are the staff who assist her in the live broadcast, including Jiang Chengfeng and the technical team of Love Live. Professor Su and President Fang attended the scene, and the dean of the School of Computer Science also arrived. Zhou Buyan and his teacher sat in their seats. There are security personnel outside the classroom to maintain order, and it is forbidden for idle students to approach.

There are two large LCD screens directly in front of Liu Yan, one screen is connected to the computer, showing the real-time download volume of "Xuewen Tu Ink", and the other screen is connected to the mobile phone, which will display her live broadcast content later, so that she can interact with the audience.

Liu Yan felt that this was probably the most valuable live broadcast she had ever done, and Li Xiaozhou had already helped her do most of the publicity work in the early stage, and this live broadcast was equivalent to the launching ceremony of the software, and she had to rely on herself to mobilize fans and ordinary netizens to support Xuewen Tumo.

"Mr. Liu, there are still thirty seconds," a technician who loves live broadcast said to Liu Yan.

After these days of working together, Liu Yan has become accustomed to the somewhat embarrassing title of "Mr. Liu", and she nodded solemnly, "Okay." ”

She took a deep breath, spit it out again, and touched her pounding little heart.

The staff began to do a countdown, "10 seconds, 9 seconds...... 3 seconds, 2 seconds, 1 second, enter the screen!"

Liu Yan's expression had already been controlled in the best state, and she said to the camera with a smile, "Hello new users of 'Xuewen Tumo', I'm Liu Yan, thank you for downloading our beta software for the first time and watching my live broadcast." ”