"Don't Stop the Camera" already has the potential to become popular, and when it is broadcast as a TV series, if it is broadcast in prime time and gives greater publicity after half of the broadcast is word-of-mouth, it should be able to achieve quite good results.

It's a pity that the final broadcast time period of the work is only late at night, and even halfway through the broadcast, Japanese TV is still skeptical about the quality of the work and the popularity of the audience, and finally ended the broadcast without waiting for large-scale publicity.

This is tantamount to suddenly cutting off the popularity curve of the work, so that the work that should have become popular was forcibly covered for a few more months.

Fortunately, the work that should have become popular has not been tarnished because of the time of the past few months, and before the release of the movie, the expectations of fans have been raised to the limit, coupled with quite good publicity, and finally won the first place at the box office among the movies released at the same time on the first day of release.

Of course, compared with the same period, it is not convincing, because this movie has attracted great attention, so after changing schedules and moving back a few months, the movies that were originally released on a large scale during this period quickly reacted and adjusted their release time, and the film company and the theater chain are not stupid, compared with other works, "Don't Stop the Camera" The popularity and quality are basically clear to everyone before it is released, this is the most special point of this work, ordinary movies, what is the quality before the release, what is the popularity after the release, everyone can only guess, but the quality of "Don't Stop the Camera" is already predictable and estimated by everyone.

So since it has been decided to be released on this day, I feel that I can't grab the box office, and the works that may have similarities in the genre have all changed their time, leaving only some romance works, in a vain attempt to get the warm box office of some couples and female audiences under He Yue's zombie film.

What can really be compared is the overall results of this year.

The release time of "Don't Stop the Camera" was actually cleverly chosen, and the Japanese box office in 2016 was still in a state where animated films occupied more than half of the country, and six of the first ten works would have been animation, and among the remaining four live-action movies, there was also a Godzilla that was no different from animation.

Shin Godzilla, the runner-up at the box office for 16 years, and finally got a box office of 8.1 billion yen, will be released on July 29, and "Don't Stop the Camera" will be released on August 12 two weeks later, and another two weeks later, an animation produced by Makoto Shinkai will be released.

This work will set off another animation whirlwind after "Frozen", and the name of the work will be "Your Name".

In the end, the film will get 25 billion box office in Japan alone, which can be said to be the biggest IP of the year.

Being sandwiched between these two works is ingenious and indeed a little helpless.

After the adjusted schedule, this is already the limit that He Yue can strive for, so she also knows that she must not slowly promote the box office market after two or three months like in her previous life, because in two weeks it will be the world of "Your Name", so the maximum box office must explode from the very beginning, and at least 60% of the total box office can be obtained within two weeks.

This is a movie, not an idol buying a CD, and there is no way to add a handshake ticket to it, so it is very difficult to get enough box office in just two weeks.

That's why He Yue worked so hard with Murayama Shiraishi to cheer for the movie.

After two days of anxiety, the box office figures for Monday, Saturday and Sunday came out.

In the three days of the weekend, the number was 1.98 billion yen!

That's already a number to celebrate!

You must know that when "Your Name" was released two weeks later, the box office in the first three days was only about 1.3 billion, at least in terms of the box office figures in the first three days, "Don't Stop the Camera" did beat "Your Name".

Of course, this is caused by the difference in publicity and word-of-mouth, and in terms of stamina, "Don't Stop the Camera" cannot be compared to "Your Name", which is super long-selling and long-term popular.

This work is the same as "Frozen" that year, after its release, it will gain good feelings, and it will attract people into the cinema little by little, and after it was released at the end of August, throughout 2016, I am afraid there will be no more works that can fight with it.

"Don't Stop the Camera" in the previous life With an investment of 3 million, he finally got a box office of 3 billion, He Yue's version, with an investment of about 30 million, and the final publicity cost also used about 30 million, a full 60 million investment, of course, there will not be only a 3 billion box office goal, 3 million to earn 3 billion box office, and the final 1,000-fold rate of return is indeed exciting, but He Yue's investment has increased by 20 times, and she also knows very well that it is impossible to pursue 20 times the box office of 3 billion, that is impossible, He Yue's goal is only at least 4 billion box office。

Don't look at the box office, it only increased by one billion, for He Yue's side, the investment of 3 million and 60 million are both affordable, so after making various plans, I feel that 4 billion is a suitable goal to pursue.

It's a lot more than 3 billion, but in the case of ensuring the quality of the work, having better production effects, and adding more money publicity, it can still be challenged.

As for more box office, maybe we have to make adjustments in content to strive for better pictures, deeper connotations, and more interesting content.

He Yue has an idea of what level she is, although she has never failed in what she does with the title of genius, she knows very well that it is not her true level.

It's like this "Don't Stop the Camera", although it was really a script written by her little by little, and she pulled the production team to shoot it, but what really made this movie popular was her strength?

It's not at all.,It's the original work itself that just hit the point of the Japanese audience!

She did put a lot of effort into the production, but this can only be said that in this world, this work was made by her, and most of the credit still goes to the original author of the film.

So although she changed a lot of things in the movie and put the "private goods" of female members as the main characters, she didn't dare to modify the spiritual core, main process, and expression of the entire movie at all!

gave better stunts and let the beautiful girl star, as if changing a good-looking clothes for an athlete, and giving it a makeover, making it stronger, and the reason for becoming the top athlete is still only its own strength, and the appearance and costumes are at most just icing on the cake.

However, if you want more, even more than 4 billion box office, He Yue feels that it is really too risky, and now through some corner corrections, it is already very good to get a box office of more than 4 billion relatively safely, and there is really no need to make the risk increase sharply in order to have more than ten or two billion box office.