Chapter 119: Behind the Auto Show
The Chinese auto market has been occupied by the Germans and Americans, and now the Koreans are catching up, so Japanese brands have to make a lot of concessions to the Chinese joint venture in order to enter the Chinese market.
The two major things that Zhu Tianfeng is most proud of are that he obtained the crown platform from Toyota and implanted it in the Hongqi car, which will become a domestic luxury car brand competing with Audi and Crown in the future. Once it directly enters the bus market, it can complete the bloody rebirth of the Hongqi brand. During the joint venture negotiations between FAW and Toyota, in order to allow FAW to merge the original domestic joint venture partners, Akio Toyoda agreed to the request for the transfer of Crown platform technology, which is one of the few places where Toyota suffers.
Suffering small losses and making a lot of money, Toyota got rid of two weak joint venture partners in one fell swoop, and gained two heavyweight partners of FAW and GAC.
The second is to obtain the platform of Mazda6 from Mazda, in order to maintain the noble status of the Hongqi brand, FAW will rebuild a new brand, the internal code name "Pentium", positioning ordinary household brands. Mazda's strategy for the Chinese market is vacillating, and now it sells out the platform in a technology transfer model to collect fees, and naturally FAW has the right to use the platform of the Mazda 6.
In this way, there is Xiali at the low end, Pentium at the middle end, and Red Flag at the high end, and Zhu Tianfeng's strategic plan can be described as clever.
Think about it, after many years of cooperation with Volkswagen, Volkswagen has not given FAW any technology, the only thing is to train a group of skilled workers and on-site management personnel, and Volkswagen is slamming the door to death in terms of localized research and development.
Now, after Zhu Tianfeng took office, he has obtained international advanced platforms from Toyota and Mazda respectively, and such achievements have been unanimously praised by FAW and even the central departments.
Although he shouted "endure loneliness for 20 years", Zhu Tianfeng himself has a move is as fast as a storm, he intends to complete the layout of FAW in its own brand in 4 years, and strive to make FAW a domestic leader before the 08 Olympic Games.
"We are standing on the shoulders of giants and looking farther, so we can run faster. ”
Toyota promised to build the Hongqi brand for FAW on the basis of the crown, and the chassis, engine and transmission, and even electronic equipment can be common to the domestic crown. It can be said that if the crown changes its appearance, it becomes a new red flag. Such a quick action was also used on Mazda, and the first car of Besturn, the B70, was also a transformation of Mazda6.
In this context, Zhu Tianfeng is naturally confident that he can get automatic transmission technology from Japanese partners.
At this time, after Toyota completed its strategic layout and Mazda landed in China as desired, FAW's request for the transfer of automatic transmissions was undoubtedly refused.
The Japanese representative still reserved some feelings, saying that the engines and automatic transmissions produced in China could be used by FAW under the Freedom brand, but technology transfer would not be considered for the time being.
If the road to external aid is blocked, then there is only one way to seek development internally.
"Should we try to develop an automatic transmission on our own, Zhonghua Group can do it, and we can also succeed. They are assisting in the research and development of Ricardo, and we can also spend money to ask foreigners to help, are we afraid that FAW will not be able to come up with an automatic transmission?"
When the foreign partner refused, some of his subordinates proposed to be independently developed by FAW.
To engage in automatic transmission, at least 1 billion funds are required to lay the foundation, judging from the figures released by the Zhonghua Group, they smashed a total of 1.6 billion yuan before they heard the sound of water. Now FAW's engine, after buying the Chrysler 488 engine before, got Nissan's old V6 engine technology, and it will not be used for a few years and will lag behind this era.
At the time when the engine is about to be updated, more than 1 billion yuan was spent to develop automatic transmissions, and Zhu Tianfeng did not have the courage. Even if he wants to do it, others will stop him, after all, the 100000000000000000 yuan will be used to develop its own brand to achieve faster results! Whether it is Hongqi, Pentium, or Xiali, they are all in urgent need of capital investment.
"Forget it, the time is not yet ripe, we don't need to toss in this field. If needed, FAW can easily buy automatic transmissions on the market, and we have to spend our money on the cutting edge. ”
In the end, Zhu Tianfeng still compromised and could only watch the CVT of Zhonghua Group shine in China.
CCTV, People's Daily, People's Radio, People's Daily Online, a set of official authoritative media reports, coupled with other domestic mainstream media publicity, Zhonghua Group broke the foreign technology blockade and realized the blockbuster news of the great transformation of the domestic automobile industry.
All of a sudden, the hottest booth at the auto show was Zhonghua Group, and people lined up to witness this independent artifact of China's automobile industry.
Originally, many joint venture brands also made a lot of new technologies, new concepts and new models unveiled at the auto show, but under the brilliance of Zhonghua Group, they all became supporting roles.
Even Mr. Chen Zhutao insisted on being discharged from the hospital despite the fact that he was being hospitalized and wanted to go to the Capital Auto Show to see the booth of Zhonghua Group with his own eyes, especially the independent CVT that changed the course of China's automobile industry.
In terms of seniority, he should be the most prestigious old man among all the car people in China, and although he has been retired for many years, he has always been concerned about the development of China's automobile industry. When he learned in the hospital room that China had broken through the barriers of autonomous transmissions, as an automotive industry insider, Chen Lao knew how important this move was.
When Mr. Chen came to the booth of Zhonghua Group in person, he looked at the CVT prototype and touched it again and again, just like an old child who loved it when he saw his favorite toy.
"In the past, our country tightened its belt and made two bombs and one star, so that we were qualified to bargain on the stage of world powers, so that our Chinese nation could be respected by other countries.
Now that we have conquered the domestically produced automatic transmission, it is no less than building a nuclear bomb in the automobile world! Only with this can our national automobile industry have the confidence to sit down at the poker table and compete with other international giants.
It can be said that the CVT of Zhonghua Group is the luck of the nation and the light of the country!"
After finally confirming that it was correct, Chen Lao excitedly made a high-standard evaluation of the domestic CVT.
"Director Xiaohan, I didn't misunderstand you, you are indeed the savior of China's automobile industry!"
By the way, Han Hao, who accompanied Chen Lao, was also praised by the old-timers.
At this year's auto show, Chunghwa Group also exhibited two new concept cars. The first is the X1 project small SUV - Song, and the second is the A0 class small car known as the smaller "Qin" - K1 project.
Unlike X1, which generously announced its name as "Song", K1's name is still just a pronoun, which has caused many people to speculate about which dynasty it will use.
As the old saying goes, practice makes perfect, draw inferences from one another, and on the basis of the foundation laid by the "Tang" and "Qin", the X1 and K1 projects are progressing rapidly, especially the Song, a small SUV, the test vehicle will soon be off the assembly line, and after various tests, it will be able to meet the public in the first half of next year.
The progress of the K1 project is not slow, from the miniature version of the "Qin" nickname, you can know how much time and energy can be saved on the basis of the predecessors, and it is expected to be launched in the second half of next year.
"You're walking so fast I can't believe it. What others can do in three years, you can do it in one year. I'm afraid it's really in response to that old saying, accumulate a lot!"
Chen Lao saw the concept car of the small SUV "Song", and nodded again and again after sighing.
It can be said that at this auto show, the strength of Zhonghua Group was not only given to domestic independent brands, but even joint venture brands also felt huge pressure.
I thought that the compact SUV Tiggo could be close to the strength of Zhonghua Group, but I didn't expect the other party to start the research and development of small SUVs and small cars, and also made a big move to get an independent CVT, which made Zhan Xiaqiu, the boss of Chery Automobile, feel even more anxious when he left office.
"Although we have always used the Chung Hwa Group as a reference, their development has far outpaced the pace of our catch-up. There's still a long way to go, and there's still a lot to do. On the occasion of my departure, I intend to use my last privilege to start the project research on automatic transmissions!"
Chery has been learning from Zhonghua Group, first cooperating with AVL to develop engines, and now preparing to launch automatic transmissions, and the field is also copying the direction of CVT.
This was Zhan Xiaqiu's last legacy to Chery Automobile, and he used his authority to suppress internal opposition and forcibly allocated a large amount of money to CVT research.
At a time when other domestic independent brands are looking up to escort Zhonghua Group to run away, Zhonghua Group is getting closer and closer to the back of the joint venture brand that occupies a dominant position in the domestic automobile market, and is gradually catching up with the rhythm of the vanguard.
"We have to carefully analyze why the two products of Zhonghua Group can occupy the top position in the market segment, and now they are preparing to launch new products continuously, and we must put them on the danger list carefully!
Originally, we always thought that the war would only start in the joint venture brands, and China's own brands were just watching from the sidelines. Now with the dangerous role of Zhonghua Group, it has grown very rapidly and has become a rival that cannot be ignored by our joint venture brand.
Maybe in the future, our most dangerous enemy in the Chinese market will not be the joint venture brand, but the Zhonghua Group, which originated in China!"
The head of the German side of SAIC Volkswagen said this when reporting to the headquarters.
Despite leaving the Chinese market, Akio Toyoda, who has returned to Toyota's headquarters, is still concerned about the situation in China, and he keeps in regular contact with the head of the China region.
"In China, we have always regarded Volkswagen as our biggest competitor, but recently, China's local brand Zhonghua Group has grown rapidly, and they claim to have completed the development of CVT projects, and they are still expanding their product line.
Your Highness Zhang Nan, I personally believe that we must attach great importance to the China Group and carry out strategic containment before they are developed.
It is difficult for the Toyota brand to compete directly with the Chunghwa Group in China, because they are in a lower market and are in a misplaced position to compete with us. If we lower our profile to directly confront them, it will greatly reduce our profits and brand image.
Therefore, I propose to support our Chinese joint venture partners in China, using them to contain China with China, and for the Chinese to fight the Chinese.
In this way, we only need to transfer some technology to them to develop the so-called independent brand, so that they can compete at the same level as Zhonghua Group, so as to complete its strategic suppression and containment!"
Toyota's head in China wrote to Akio Toyoda, hoping to use the power of the Chinese joint venture partner to counter the rise of the Chunghwa Group. As long as the Chinese fight among themselves, then the strength of the China Group can be greatly consumed.
The cake of China's auto market is so big, and if the Zhonghua Group eats more, naturally other people, especially the joint venture brands, eat less. As a result, many joint venture brands have begun to formally study Chung Wah Group as one of their main competitors.
This may be the greatest reward and affirmation of Zhonghua Group's hard work over the years!