In the current market, a better mask costs about dozens or hundreds of yuan. The star series mask with a magical effect is priced at 1,000 yuan a piece, which is not an exaggeration.

It's just that she has never been sure whether she will take the high-end route or the low-end route in the future.

Take the high-end route, each is priced at 1,000 yuan.

Star series masks, according to normal use, need to be applied 2~3 times a week. For quick results, you can apply it up to seven times in the first week. If the price is 1,000 yuan/piece, it will cost 7,000 yuan in the first week.

After that, every week, calculated twice a week, at least 2,000 yuan is required. At least 8,000 yuan needs to be spent in a month.

If you want to have a better effect, you can use it every day, and you need 30,000 yuan per month.

Every month, I spend 30,000 yuan just on the mask. I'm afraid that only if you have a mine at home can you afford it.

But these days, there are only a few people who have mines at home.

"You can develop a high-end route, just like the Hanshang Silk Road, which is divided into several grades. High-end masks, priced at 1,000 yuan each, or higher are also acceptable. ”

"In addition, you can also ask the R&D department to develop a low-end mask. The effect can be worse, and the price is set at two or three hundred yuan, or 100 yuan, which is suitable for mass consumption. Zheng Ge pondered for a moment and said.

Xu Tong nodded slightly, and then frowned: "It's just that it is a little difficult to develop the high, medium and low markets at the same time!"

"In the early stage, a limited batch of high-end masks will be released, and after there is a certain market, the middle and low-end will be released. The high-end mask can be effective after one week of use, and the low-end mask can be controlled to see results within three months. Zheng Ge said.

Xu Tong nodded slightly, thinking in his heart.

Zheng Ge thought for a moment and said: "In this way, a new brand can be established to specialize in low-end products." Our products, even if the effect is weakened by eighty, the effect is better than similar products on the market, and we are not afraid of no sales. ”

"Hmm!" Xu Tong hummed in agreement.

Zheng Ge waved his hand and said, "Okay, I'll give you an opinion." Specifically, you should have a meeting to discuss, and everything should be decided according to the actual situation. ”

"Understood. Xu Tong nodded, and said: "Mr. Zheng, as far as I know, the group of representatives who came to participate in the press conference have gathered together. Next, they may have movements. ”

Zheng Ge waved his hand and said, "Normal business competition, you can watch and deal with it yourself." ”

Xu Tong's eyes lit up and nodded.

Zheng Ge's meaning, she understood in seconds.

That is to say: normal competition, whether it is a price war or other wars, Changge Group will not participate, at most give some support.

But if, the other party uses some excessive means. For example, using official power to put pressure on Dream Makeup Company and other crooked methods, then Changge Group will not let it go.

That's what she wants.

She is not afraid of competition, but she is afraid that her opponents will use shady means.

When she created Pretty Beauty, she didn't go through these things. Check the account today, check the fire tomorrow or something. There are also all kinds of public opinion violence, etc., and all kinds of small means emerge one after another.

Although it can be handled, it is too adaptable.

"I just heard Xiaoya say that the stock prices of several listed companies specializing in facial mask business in the industry have declined considerably. Xu Tong said with a smile, a little gloating.

She has been in the industry for many years and has dealt with many companies in the industry.

Some of them are good friends, and some are bad friends.

Obviously, the few companies that have shrunk in market value belong to the kind that has a bad relationship.

If you want to seize the market, you must offend some peers, which is inevitable.

"This is just the beginning. ”

Zheng Ge let out a sigh.

Dream makeup company next, if it only takes the high-end route, it is nothing.

Those companies can completely mix and thrive in the low-end market.

After all, a mask of 1,000 yuan per mask is not something that anyone can afford.

But what if, the low-end brand of Dream Makeup Company is established?

……

After chatting with Xu Tong for a while, and having lunch in the company canteen at noon, Zheng Ge said goodbye, left the dream makeup company, and prepared to go back to the coastal villa to rest and fly to the capital.

Who knows, as soon as he walked out of the compound of the dream makeup company, he was stopped.

"Hello Mr. Zheng, can you disturb for two minutes?"

Sister Liu, a female reporter, hurriedly stepped forward and said with a microphone.

Zheng Ge was speechless, and was even discovered by the reporter.

"I'm sorry, but next time I get a chance. ”

Zheng Ge waved his hand, ready to get in the car and leave.

If it's a reporter you know, maybe you'll give face and stay for a while. But a reporter he doesn't know, why should he give face.

"Mr. Zheng, my name is Liu Meng, and I am a friend of Xueman. Do you remember, reporter Schucherman?"

Seeing that Zheng Ge was so faceless, Liu Meng had no choice but to move his friend out.

She and Schucherman are indeed friends.

I remember that when the first Hope Primary School in the country opened, Shu Xueman interviewed Zheng Ge in that place called Lujiawan, and had a private communication, which was regarded as a friend.

She didn't know if Zheng Ge had forgotten Shu Xueman's friend, so she could only try.

When Zheng Ge heard this, he stopped and turned his head to look at the other party, "CCTV reporter Shu Xueman?"

"Yes, Mr. Zheng. Sister Liu said with a smile.

Zheng Ge nodded, and after that interview, they also left contact information for each other. Usually I will contact it during the New Year's holidays, but I don't have many contacts.

After thinking about it, he said, "Let's talk about it in the car." ”

"Okay. ”

Liu Meng nodded in surprise, said to his companion behind him, and got into Zheng Ge's extended luxury car.

Sitting in the luxurious carriage, Liu Meng exhaled and said apologetically: "I'm sorry Mr. Zheng, I'm bothering you." ”

"It doesn't matter. ”

Zheng Ge waved his hand and asked Huang Liya to take out a bottle of red wine, take out two goblets, and pour red wine.

"Miss Liu, how about a taste of my treasured red wine. ”

Zheng Ge stretched out his hand and smiled.

"Thank you. ”

Liu Meng thanked him, took a sip from his wine glass, and his eyes lit up slightly. A few words of praise and entered the interview program.

"Mr. Zheng, I don't know if it's convenient to talk about what kind of circumstances made you decide to invest in Dream Makeup Company in the first place?" Liu Meng sat up straight, handed out the recorder and asked.

Zheng Ge sat on the chair casually, holding a goblet, and chuckled: "Investing in dream makeup is a coincidence." ”

"Oh?"

Liu Meng was curious, "Can Mr. Zheng elaborate on it?"

"Naturally. Zheng Ge smiled: "It's no secret, when I came to Pengcheng, the original target was the pretty beauty company. It's just that at that time, because of some circumstances, I chose to cooperate with Mr. Xu and established a dream makeup company. ”

Liu Meng blinked and asked again: "Mr. Zheng, I heard that the 'Star Series' mask released by Dream Makeup Company originally belonged to the pretty beauty company. Later, because the investors of the beautiful company were not optimistic, it was spun off, I don't know if that's the case?"