In this era of information is not well developed.

Even if it's just two business cards and two phone numbers, it's not easy to get them.

But that's not all.

Like the one on the business card, Robert Roland Smith, the purchasing manager of a large supermarket, he can revitalize an enterprise and decide the fate of countless people with one sentence.

Even if you have a conversation, you have to have your own product, which is very good.

If you want to put it on the shelves of Tesco's supermarkets, it is difficult, too difficult, especially for products of the Yuhua category, which only accept the products of a few giants.

In terms of food, there are extremely strict requirements.

There is a long list of review mechanisms behind it.

It also requires you to have a very strong brand value.

But it can also be said to be very simple.

As long as you have a product that can really impress the other person.

This product must be very unique, with incomparable properties, at present, all foreign trade products in Xuzhou, basically can not meet this requirement.

Again, unless, as the old saying goes, National Geographic Icon.

This product is generally in the food category.

The same ham, the same made of pork, only Jinhua ham has been exported to the world, landing on Wal-Mart, Carrefour, and Tesco.

It is also a hairy crab, but only Yangcheng Lake hairy crab has landed in the three major retail enterprises at the same time.

Of course, there are too many impersonations in later generations.

In addition, it is tea, West Lake Longjing, Wuyi Mountain Dahongpao, Anxi Tieguanyin, Xinyang Maojian, and so on, as long as you have a geographical tag, it is almost a brand pass.

It just so happens that the Fuping persimmon in Fan Yang's hand is such a perfect pass.

Wait another two years, South Korea's Lingyan frozen cakes and popping persimmons will also land in major supermarkets around the world with the same attitude.

It's all about this one-of-a-kind taste.

This is how it is to do business, to take a start, and then similar products, and then it is difficult to replicate this success.

But how to market to Tesco?

Call directly?

Definitely not.

The British are particularly averse to sales, especially door-to-door sales, and if you make door-to-door sales, even if your product is good, they will look down on you.

This has to be strategic.

But Fan Yang became a bamboo in his chest and quickly organized a meeting for everyone.

Even Zhao Guangming didn't let go.

In the small office, Fan Yang had a blackboard behind him, holding chalk in his hand.

In the center of the board, write the name Robert Smith.

Draw a circle on the name.

"That's our key PR client, Robert Smith, Purchasing Manager for Tesco Hong Kong. ”

"Conquer him and make them accept us and accept our products. ”

"How to overcome it? Go up and say hello directly, absolutely not, you have to pay attention to a certain strategy and skills. ”

"First of all, we can't be in a hurry, it means a lot to us to get this customer, even if it takes a month or two. ”

"In terms of time, we have plenty of time, so that we don't know it, we don't know it, we don't know it, we get close to him quietly, and slowly influence him, like a spring breeze and drizzle, so that he can accept us and accept our products. ”

"Last night, I met with two insiders from the 48 groups and obtained some valuable information. ”

"First of all, Robert Smith's trip, every month, they will pass through Lianyungang, each time, there are more than ten containers of procurement scale, from Lianyungang landing, back to the UK. ”

"As for what kind of goods they procure, it is not clear, but according to my preliminary estimate, and years of experience, it should be the textiles, cotton products, chemical products, non-staple foods and the like that are manufactured by the Hong Kong factory, and if it is summer, they will also purchase a large number of tropical fruits and fruit products. ”

"This time is the 21st of every month, the thunder does not move, will stay for three to five days, this time is used to go through the relevant procedures, each time will go to the 48 group clubs to report, he and Mr. Charles have been friends for many years, the two have a close personal relationship, 48 group clubs, there are special people to assist them in handling these matters. ”

"Then, the person in charge of the escort will take the freight to Alashankou, go to Kazakhstan, and re-export to the UK. ”

Mr. Robert, on the other hand, will return to Hong Kong to organise the next procurement. ”

"And our chances are in these three to five days. ”

"From now on, everyone has to work closely together to play this scene well, everyone is an actor, understand?"

The people below were confused, and Liu Dingxin asked, "Actor?"

"Yes, it's an actor, it just so happens that today on the 16th, in 5 days, Robert Smith will come to Lianyungang, I have bought two insiders, I will notify us when I come, and provide us with Mr. Robert's appearance characteristics, probably this honor. ”

Syllable.

A pencil sketch of a portrait is pasted in the upper right corner of the blackboard.

"More than 180 centimeters tall, weighs 200 pounds, about 50 years old, according to the size of Westerners, not too fat, the appearance characteristics are still very easy to identify, he has a very obvious feature, a burgundy beard, a black top hat on his head, a long trench coat, sometimes brown, sometimes black, a black briefcase. ”

Syllable.

It's another portrait, only this time it's a full-body portrait.

The image of a traditional British uncle with a slightly chubby body and a top hat is roughly presented on paper.

Everyone below was stunned.

"This, this, is it necessary to make it so complicated?" Liu Dingxin said.

Even for Liu Dingxin, it was an eye-opener, and this was a completely deliberate event.

"Yes, it is very necessary, the Chinese New Year is coming soon, our company's first business, we must get off to a good start, get him, and I will give you a bonus." ”

"But how do you get close to him?" asked Liu Dingxin.

Fan Yang glanced at Frost, and the girl was still staring at a pair of innocent big eyes.

It's a pity that I don't have a courtesan on my hands.

If there is a capable courtesan, and it can be released, it becomes very simple.

Beauty tricks, this is the roughest and worst used move.

But it's often the most effective.

There is also an infinite backhand.

If the other party is good at this, there is a chance that he will die on it.

But forget it, this is not in line with Fan Yang's habits, it is too bad.

Another point, the current social atmosphere is far from being as open as in later generations, if you go to the future generations, just spend some money, such women find a lot of them, and their acting skills are better than the other.

Both ends are very popular, not only taking the employer's money, but also cheating each other's money and feelings.

But the pertinence is still very strong, after all, Robert is old, and he can't say what the effect will be if he rashly uses this trick.

"Approaching him in all aspects, first investigating his living habits, where he lives, where to walk, where to have fun, and there is also a very favorable news, officially telling everyone, this is also the focus of our work in the next two days, the two insiders of 48 groups, this time they are worth the money, last night, I also got a very important news. ”

"48 groups, there is a British restaurant in Lianyungang, the owner of this western restaurant, called old Bob, most of the British businessmen, stay in Lianyungang time, will go to this place to eat, very advantageous, this restaurant is open to the public, which undoubtedly provides us with a very good place, good management, may bring us a lot of unexpected harvest. ”

"Then next, our work content is very simple, first send our products to the Western restaurant, strive to gain the favor of the old Bob, introduce him to him, give him a gift, through the channel of the Western restaurant, first carry out a wave of product warm-up, is now, go. ”