Chapter 10 Intercepted by someone
When Han Hao visited abroad, the Zhonghua Group suddenly encountered an attack in China, and more bluntly, it was pried into a corner.
You must know that the Zhonghua Group is now in full swing, and it dares to openly oppose the richest man in South Korea, and the origin is naturally not small.
The field of commercial vehicles is the self-reserved land of FAW and Dongfeng, two large enterprise giants, and in just one year, Zhonghua Group has entered with a bare shoulder and a big knife, which made them a little unexpected.
However, with the goal of blocking the Chung Hwa Group, the two major enterprises have reached a consensus that they want to do their best to keep the newcomer out of the door.
Zhu Tianfeng, who is known as the young marshal of FAW, did not give up the encirclement and interception of Zhonghua Group in the case of the unsuccessful merger and acquisition of Chunlan Automobile last time.
Because the development of Zhonghua Group is too fast, if it is allowed to replicate the road of passenger cars in the field of commercial vehicles, then FAW and Dongfeng's proud independent brands may face the dilemma of running out of food.
The Zhonghua Group can no longer be allowed to be willful, and the two domestic giants, FAW and Dongfeng, began to quietly join forces to deal with this upstart together.
Before being acquired by Han Hao, Shaanxi Automobile had a preliminary agreement with the American diesel engine giant Cummins, agreeing that the two companies would establish a joint venture engine plant to provide 11L diesel engines for Shaanxi Automobile's heavy trucks.
Later, Zhonghua Group entered Shaanxi Automobile, and this agreement was inherited, but the two sides have not yet had time for in-depth negotiations, and the cooperation is still on paper. When Han Hao visited Shaanxi Automobile, he asked relevant people to re-contact Cummins to see if this joint venture diesel engine factory project could be implemented.
Han Hao laid out Yaxing Bus and Hongyan and Shaanxi Automobile two major heavy trucks, and the diesel engine is a major key. Although Yangling Diesel Engine Factory has been upgraded and actively engaged in the research and development of domestic large diesel engines, it will take time to achieve success.
In this way, the cooperation with Cummins can temporarily alleviate the heart shortage of Zhonghua Group in the field of diesel engines, and at least for a certain period of time, it can keep up with the pace of development of the times.
Originally, if the cooperation with Cummins was pleasant, the two sides could jointly build a research and development center to provide new products suitable for the national conditions of Zhonghua Group.
Unexpectedly, the boiled duck flew, and Cummins announced the termination of the cooperation between the two parties on the grounds that Shaanxi Automobile failed to comply with the conditions stipulated in the agreement, and the natural 11L joint venture engine plant was also closed.
This caused an earthquake in the field of domestic commercial vehicles, and it is not a problem to know that Zhonghua Group has integrated Shaanxi Automobile and Hongyan to provide Cummins engines with stable sales channels of at least 50,000 units per year.
What exactly tempted Cummins to give up low-hanging fruit has left many in the industry wondering.
Cummins has been present in China for more than 20 years, first establishing a joint venture plant in Yuzhou to produce large diesel generators and marine engines. This was followed by the well-known Dongfeng Cummins, whose engine is well-known throughout the country along with Dongfeng trucks, and its excellent performance has been recognized by Chinese consumers.
Originally, the industry believed that Cummins' third joint venture would settle in Shaanxi Automobile, but now the style of painting has changed abruptly, and Cummins took the initiative to announce the termination of negotiations with Shaanxi Automobile.
The initiator of all this is FAW and Dongfeng, two large enterprises, commercial vehicles and passenger cars, the core technology lies in the engine, and controlling the engine is equivalent to cutting off the lifeblood of the enterprise.
When Zhonghua Group acquired Hunan Torch, it had a bad relationship with Weichai Power, and it was too far away from another independent diesel engine factory, Yuchai Power, and the diesel engine independently developed was nowhere to be found. Once there is no supply of diesel engines, even if the Zhonghua Group has great ambitions, it can only look at the wall and sigh.
When Shaanxi Automobile contacted Cummins, FAW also contacted each other privately, and broke the convention of non-joint venture diesel engines, hoping to establish a joint venture plant with Cummins, and also promised that in the future, FAW Jiefang heavy trucks would be given priority to carry joint venture engines.
In addition, Dongfeng Group, Cummins' successful partner in China, also took the initiative to stand up as a lobbyist, allowing his partners to leave the Zhonghua Group and find a bigger backer FAW Group to cooperate.
Although FAW and Dongfeng fought to the death in the field of trucks, in the face of the same enemy of the Zhonghua Group, they chose to temporarily put aside their prejudices and join forces to expel outsiders.
When FAW Group officially announced that it would establish a joint venture with Cummins to jointly produce 11L heavy-duty diesel vehicle engines, people understood why Cummins was willing to abandon Shaanxi Automobile, and it turned out that they had found a better partner.
FAW can be said to be the overlord in the field of trucks, when the second automobile got the Cummins engine before it quickly rose to compete with the FAW, and now FAW has obtained Cummins's refuge is naturally like a tiger with wings.
The boss Zhu Tianfeng is very satisfied with his masterpiece, not only cutting off the Zhonghua Group, but also improving the strength of FAW Commercial Vehicles.
Cummins is also satisfied that FAW is the largest automobile company in China, and obtaining FAW resources will enable the company's sales and influence in China to reach a higher level.
Although Dongfeng did not directly gain benefits, it is better to serve cooked meat to FAW than to introduce the hungry wolf of Zhonghua Group, and the situation of the two companies dividing up the Chinese truck market has not been broken, and they are also beneficiaries from the side.
To celebrate, FAW, Dongfeng and Cummins also signed an exclusive collaborative R&D agreement to jointly develop the next generation of diesel engines.
As one of the largest automobile companies in China, FAW and Dongfeng will become world-renowned large companies if they can join forces.
It seems that putting the catfish of the China Group into the water has stimulated the vitality of many state-owned enterprise giants, and the things that could not be pushed by administrative power in the past are now easily solved through market competition.
FAW and Dongfeng can cooperate on diesel engines, who can guarantee that they will not continue to strengthen cooperation in other fields, and even do not rule out the possibility of a merger between the two in the future.
When Cummins released the news of stopping the negotiations, the Zhonghua Group thought that the other party was bluffing to ask for more benefits, but the final result was that FAW came out to grab the results and ran away.
With Dongfeng Cummins Zhuyu in front, many people can judge that the new joint venture factory has achieved remarkable results!
Zhu Tianfeng's move was accurate and ruthless, smashing heavily on the seven inches of Zhonghua Group's commercial vehicle, which demoralized the team that had just been integrated.
Without the engine, the sales volume of Zhonghua Group will be greatly affected, and even temporarily withdraw from the market competition stage. You know, now is the time when major automobile companies have marched to heavy trucks, if the absence of the market is divided by others, it is marginalized and it is difficult to divide the cake from it in the future.
As soon as he entered the arena and had not had time to finish the warm-up, he was in danger of being kicked off the track, and Zhonghua Group came to the crossroads of development.
In the field of commercial vehicles, of course, Han Hao will not give up easily, he just returned from abroad, and immediately held a meeting to discuss how to deal with the sudden predicament.
"I can't imagine that our disapproving move has attracted two large enterprises, FAW and Dongfeng, to join hands to deal with us, which can be said to be an affirmation of our strength!
Explain what we're doing, make them scared, and it's worth continuing to stick to it!"
Han Hao first cheered up the somewhat frustrated team, and Cummins' breach of the contract did not destroy the emerging commercial vehicle division of the China Group.
"But we can't find a suitable joint venture partner, Cummins was snatched away by FAW, Volvo is cooperating with Sinotruk, Hino Motors has announced a joint venture with GAC, and it is difficult for us to find a partner with comparable strength. ”
The representative sent by Shaanxi Automobile to participate in the meeting sighed, and after looking around, he found that it was difficult to find a partner to work with.
"Without foreign aid, we have to do it ourselves, we can build all the car engines, are we afraid that the diesel engine will be deflated? One day, we will make Cummins regret the decision we made today, they missed the best partner in China!"
After listening to this, Ling Yunzhi replied unconvinced, he believed that the self-developed products were always dependent on the introduction of foreign technology and could not learn and grow.
"At this time, the high-pressure common rail technology, known as the brain of the diesel engine, is mainly in the hands of Germany, Japan and the United States, and we are still blank in China.
Even FAW, Yuchai and Weichai, which have been at the forefront of diesel engines in China, have not been able to understand the doorway of high-pressure common rail, and the engines claimed to be independently produced are still in the high-pressure common rail system, and a full set of orders and purchases need to be made from abroad.
If we don't have the help of foreign parties, we just rely on ourselves, I don't know what year and month we will be able to overcome this difficulty, and then the daylily will be cold!"
As a representative of Shaanxi Automobile who has had a deep research on domestic diesel engines, he has a very negative attitude towards independent research and development of diesel engines, and high-pressure common rail technology is a mountain that domestic diesel engine companies cannot cross.
"You are passive capitulationism, and you declare that it is impossible before things are done, no wonder Shaanxi Automobile has been developing worse and worse over the years. Even if we buy a foreign high-voltage common rail system, as long as it is integrated by ourselves, developed and assembled by ourselves, it is still our Chinese's independent intellectual property rights!
What's more, our Zhonghua Group specializes in overcoming impossible technologies, and the technical knowledge that others think is impossible for Chinese to master, we can master and apply it in a short time.
In the Chung Hwa Group, there is no such thing as impossible!"
After coming out of FAW, Ling Yunzhi still couldn't change his straightforward temperament, and he found that what Shaanxi Automobile lacked the most was not capital and technology, but a spirit.
"Well, this time Cummins was poached by FAW, which really had a big impact on our work. However, the negative impact is still under control.
Next, we must ensure that there is a sufficient supply of diesel engines, coordinate the relationship with suppliers, and order in advance with independent engine manufacturers such as Yuchai and Weichai. In addition, independent research and development should be further accelerated, to see what technical talents at home and abroad are quickly poached, and the high-pressure common rail system should be included in the key research projects.
Diesel engines, early is better than late, big is better than small, with their own excellent products, in order not to be choked by others. ”
It was Han Hao who made the final decision and determined the response plan.
A battle for diesel engine talent unexpectedly triggered a major reshuffle in the industry.