(Happy Labor Day, everyone...) ）

Orange Images, conference room, Zhong Lifang is summarizing this year's film market:

In previous years, the growth of the cinema chain drove the box office to increase, and the new increment continued to dilute the reserve, so that no matter whether it is good or bad, all movies can get a certain box office as long as they are on the theater line, and these box offices come from waves of newcomers in the sinking channel, which makes the whole market appear to be mixed, and it also makes the entry capital more inclined to the flow itself, only the new entry is greater than the outflow, and the quality of the movie itself is not important.

But this year, the situation has taken a new turn, the number of screens has reached 50,000, and the cinema market has begun to saturate;

This means that audiences who have already experienced the baptism of various movies are starting to become major contributors to the box office.

Today's audiences are not the same as ten or twenty years ago, they have grown up under the influence of excellent movies from various countries, and they have basic movie aesthetics!

The audience is much more difficult to serve than before, and has higher requirements for the plot, special effects, details, and themes of the movie, and will no longer blindly follow the trend!

Movies pay attention to the rule of 28, and this year's situation is even more obvious, with the top five box office accounts for more than 40% of the market share!

This shows that the divergence is intensifying and the middle ground is narrowing!

Our goal after that is to ensure the head goal of the large schedule, and to release some small-scale movies in the small and medium-sized schedules, must ensure the quality.

This year, seven movies will be released: "Sunshine Sisters Tao" for the Spring Festival, "I Can Say" for the Qingming Festival, May Day, "Moon 2", "Summer File", "Wolf Warrior 2" and "India", National Day File, "Wushuang", Chinese New Year File "Red Sea Operation"...

It's not that only 7 movies will be released in 2017, but the head works are just these seven...

The cycle of releasing a new work every twenty days is still maintained...

The people at the bottom listened carefully...

There is no meaning of slacking off at all because of the box office success of "The Martian"...

Where did Lu Xiaoran go?

I was invited to a seminar...

You said this, I wanted to continue the roadshow, but I actually held a seminar...

......

"The Martian" is worth exploring - a real rescue work!

Drive the market to break 300 million and 400 million in a row!

To the surprise of the market, the appearance of "The Ferryman" and "Railway Flying Tiger" stimulated the box office of "The Martian" - its box office in the second week actually achieved a box office increase!

Actually, Lu Xiaoran is thinking about "Star Wars Gaiden" now...

A blockbuster classic film is destined to have countless bones behind it, and its record will always be talked about by fans.

"The Ferryman" and "Railway Flying Tiger" are not qualified enough, and stepping on "Star Wars Gaiden" is a perfect footnote.

Of course, these have to wait for January 6th, the release of "Star Wars Gaiden"...

"The Martian" only has a box office of 3 billion, and there is still at least 100 million potential!

It's a pity that "Star Wars" has opened, and "The Martian" has been released for 22 days, so it may not be an opponent...

When the time comes, there will be another "Invisible Guest"...

This movie should be able to get about 400 million at the box office...

Zhang is also an orange queen movie actor, and this time in "The Martian", he also participated...

Why all this, because the seminar was boring, and a bunch of film experts touted The Martian in various ways:

'I think the success of The Martian is inseparable from several factors...'

The report is close to thirty minutes, and it sums up: a mouth full of dreams and hopes shouting slogans, typical chapters are flooded!

If there are too many staff meetings, it will be like this...

Lu Xiaoran didn't want to come, but I heard that this time he would give two minutes of "News Network" to show his face, and then he came-a film seminar organized by the Central Propaganda Department...

Positive reviews from News Network are important for publicity.

"The most gratifying thing is that "The Martian" has also achieved good results overseas, and it has very well practiced Chinese films going global..."

It's not over yet...

Lu Xiaoran simply pondered the casting of "Tang Detective 2" and "New World"...

The heroine of "Tang Detective 2" can't use a maid, she has to change it, Liu Yifei, anyway, her English is very good...

"New World", he has been pondering whether the protagonist should use Zhang Jiahui or Gu Tianluo...

In fact, Gu Tianlu has an evil nature, he can play the villain, he pondered for a while, Li Zi made a deal to Zhang Jiahui, Ding Qing looked for Huang Bo, Li Zhongjiu handed it over to Gu Tianluo, Jiang Section Chief... I don't know if Andy Lau is willing...

The so-called Four Heavenly Kings are on the same stage, just a joke...

Really looking for the Four Heavenly Kings, how to arrange the roles?

"Next, I invite Lu Xiaoran, the director of "The Martian", to speak!"

Lu Xiaoran paused for a moment, and hurriedly spoke: "Only by making movies that the audience likes and has excellent quality can we achieve a good reputation at the high box office!"

"When the script of this movie was written, we asked experts in aerospace to help check it, and there was a lot of knowledge in it, and I didn't understand it..."

"I just want to express that before the great rights and wrongs of life, human beings can cross all kinds of gaps and barriers between people and countries, and spare no effort to work together, and everyone in the world no longer cares about political contests and economic gains and losses, just to bring us back to our home as one of the human beings. ”

"The new era has indeed put forward new requirements for Chinese films, especially on such a global topic as building a community with a shared future for mankind, we have thought a lot and done a lot, and "The Martian" is just the first step!"

At 11 o'clock, the seminar ended, and everyone walked out of the conference room in twos and threes.

......

There were quite a few cars parked at the door, as well as some journalists.

Lu Xiaoran received a call from Zhong Lifang, which is a good thing, many public institutions and state-owned enterprises began to spontaneously organize charter "The Martian"...

At least it can bring more than 200 million revenue to "The Martian"!

Lu Xiaoran has enjoyed such treatment before - "Operation Mekong" and "Outwitting Tiger Mountain" have all had the experience of being chartered...

Of course, Zhong Lifang also said that 'CCTV will arrange a few variety shows', and asked him to 'watch and pick a few'...

“... Is that an exaggeration?"

Hanging up the phone, Lu Xiaoran was a little confused...

The previous "Geng Hao Returns to His Hometown" did not have this kind of treatment at all...

The impact of phenomenal movies is too great!

Not to mention anything else, three days after New Year's Day, "The Martian" won another 500 million box office, with a cumulative box office of more than 3.58 billion, successfully topping the box office list in mainland film history.

In other words, the charter will help "The Martian" enter the 4 billion club!

Look at the current situation - today's box office forecast is 46 million.

Maybe we can make the box office figure 4.5 billion!

"Mermaid" sent a congratulatory poster 'Interstellar Rescue, Urgent - 'Mermaid' congratulates 'The Martian' on reaching the top of the box office!'

The official Weibo of "The Martian" posted a 'Fish you together, shoot a good movie for Chinese audiences!'

Anyway, it's a good thing!

A group of reporters came around: "Director Lu, can you accept a few words of interview?"

Lu Xiaoran looked at the time, and then said, "It's only twenty minutes!"