659. Reform the interior of Victoria's Secret

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Wang Sao nodded: "It's terrifying, female devil!"

"You learned to be poor, were you spoiled by Jiaojiao?" Wang Xiaochen said.

This National Day, Cheng Rujiao went back to her hometown and didn't go with them, so for the time being, there were only these people, and they went to Xie Xiaoke's villa in Jing'an District with the car, and now Xie Qiang moved here because he had to go to school.

The villa is still so happy, Wang Shao announced one thing to everyone, he decided to marry Cheng Rujiao on New Year's Day.

After they got the news, they immediately sent it to Xie Xiaoke.

Xie Xiaoke was shocked when he saw the news sent by Fei Shiming, Sun Shuxian, Wang Xiaochen, Kong Chao and others.

In the past two days, Xie Xiaoke and Li Yanting have played crazy, there is no action they dare not try, Li Yanting never dreamed that Xie Xiaoke would really complete the acquisition of Victoria's Secret, maybe ordinary people are not clear, Li Yanting is witnessing the negotiation between Xie Xiaoke and Wei Xunai.

When Li Yanting learned that Xie Xiaoke had successfully acquired Wei Xunai's shares, she was so excited that she almost fainted.

It can be said that Xie Xiaoke will definitely be the man that all models want to sleep with the most in the future, young and physical, and can give them the resources they need, compared to the old men who couldn't even get hard before, the happy days of Victoria's Secret supermodels are coming.

Xie Xiaoke is such a handsome and rich hanger, many women want to hit his attention, but they don't have a chance, especially the kind of girl with a good figure and good looks, because they don't have the opportunity to contact Xie Xiaoke, and now Victoria's Secret is their only chance.

Xie Xiao may give them everything they need, all they pay is not having a fixed boyfriend, but Xie Xiaoke believes that this is a multiple-choice question, since embarking on the road of supermodel, resources are the most important.

As long as it is popular, will you be afraid that no man will want it?

Xie Xiaoke didn't expect European and American girls to be so crazy, they are not as hypocritical as domestic girls, as long as they are in love, these are trivial.

There was once a report that Chinese boys chased girls, and after three months, the money was spent, and their hands were not touched.

Acquired L? BRANDS, the busiest person is not Xie Xiaoke, but Yamamoto Seventy-two.

Yamamoto was even more happy to discuss the Victoria's Secret show with Xie Xiaoke, because this year's Victoria's Secret show had been arranged in the early days, but Xie Xiaoke wanted to add some personnel arranged by himself.

This is a once-in-a-lifetime opportunity, Yamamoto remembers that Xie Xiaoke said that if he bought Victoria's Secret, those model resources would also be shared with him, thinking that there would be a lot of beauties lying on his bed obediently soon, he was so excited that he didn't want it.

The annual Victoria's Secret show is held in New York, and this year is naturally the same, but next year the thing will be changed to China.

Victoria's Secret's annual sales are only 7 billion US dollars, which is only under the premise of the development of the US market, if it can open the Chinese and Asian markets, the sales will be even more impressive.

There are only a few people in the United States and a few people in Asia, although these things will only make money from the rich, but although there are many poor people in Asia, there are also many rich people.

Such a huge group is naturally firmly controlled by Wei Xun Nai in his own hands, even if Victoria's Secret influence is declining, Wei Xun Nai is not panicking at all.

Xie Xiaoke's plan is that after the Victoria's Secret show is held, it will be transferred to Shencheng, China, and the name of the Victoria's Secret show will naturally be changed to "Oriental Show", which will be held in Shencheng, a representative city in the East.

In the villa, Xie Xiaoke met with Peter Hill Plath, the current president of Victoria's Secret, to discuss the official transfer to Asia.

"Boss Xie, you mean to move to Asia, but Victoria's Secret Show has been operating in New York for so many years, and its influence is already here, so will the transfer be a bit more than worth the loss now?" ”

Peter was very skeptical about the feasibility of Xie Xiaoke's move.

"You never understand the potential of the Asian market. Xie Xiaoke said very confidently: "How many people are there in the Americas? How many people are there in Asia, think about it, although there are more poor people in China, there are also many rich people, plus some loyal fans of the Victoria's Secret show, no matter where he holds it, these people will rush over thousands of miles, and if it is opened in the United States, the Chinese market will be completely blocked!"

Although Peter does not believe in this concept 100%, he does not dare to disobey Xie Xiaoke's decision. The BRANDS Group is privately owned by Xie Xiaoke, and if you want to secure the position of CEO, you must unconditionally implement Xie Xiaoke's orders.

"Okay, boss, I think we need to discuss the design route of Victoria's Secret underwear. Peter is a little worried: "Several of our competitors are competing for our market with comfortable and plus-size underwear. While we've always had the lead in market share, more and more consumers are starting to resist our approach to selling sexy. ”

This reason is very simple, in the past, Victoria's Secret was to sell sex appeal to men, many women in order to please their men, wear sexy Victoria's Secret underwear, but the United States has always advocated human rights, and after a long time, many women naturally began to protest.

But many American women think that comfort is the best thing for them, so why should they wear sexy clothes for men to nurse their children, go out to work, and support the elderly?

The change in consumer perception is the reason why Victoria's Secret's sales have been declining in the past two years.

Peter continued: "Boss, I've done a survey, and the share of sexy lingerie is getting lower and lower, compared to the share of comfort underwear and sports bras, which is skyrocketing. ”

"In addition, pricing is also an issue, our competitors are two-thirds cheaper than us, which is why they are growing so quickly. The high pricing and not thinking from the perspective of women are the reasons why Victoria's Secret share is declining. ”

Xie Xiaoke has been listening, and when Peter finished speaking, Xie Xiaoke also had a more detailed understanding of the situation in Victoria's Secret.

"Victoria's Secret can't lose the route of selling sexiness, which is the foundation of Victoria's Secret's survival. But at the same time, a new underwear brand was established, focusing on comfort and sports, and the price was slightly higher than that of our competitors, which was set at half the price of the Victoria's Secret brand. Xie Xiaoke gave instructions in an orderly manner, and Peter also had this idea.

But when he reported to Wei Xunai before, he was directly rejected by the other party's stubborn veto.

Wexnay didn't believe that Victoria's Secret would be defeated so easily, but Wexnay mistakenly ignored the preferences of young consumers.

If there is no Xie Xiaoke's intervention and reform, the brand value of Victoria's Secret will be lower and lower in the future.

Peter hurriedly said, "Boss Xie, if we set the price at $30, it will be a huge blow to our competitors." ”