310. Riots in the self-media industry
Back-office workers have to copy and paste these two sentences more than 1,000 times a day, and send out more than 8,000 invitations to sign contracts in a week.
And from the next day, the function of sending red envelopes was updated on the hilarious Jianghu APP, Pan Xiaoting opened the software again, and saw that the homepage popped up an image of Zhou Dongyu holding a treasure chest, she clicked with her hand, and automatically jumped to the interface of a red envelope, 1 second after loading, a cash red envelope appeared, 0.7 yuan.
There is also a line of small print below: "From today until January 31, 2023, you can get red envelope benefits by logging in to the hilarious rivers and lakes every day, and the amount of red envelopes is between 0.1 and 4.99 yuan!"
Sure enough, it is a red envelope, and you can also check it in your red envelope balance, no matter how much money you can withdraw at any time.
Pan Xiaoting deeply felt Xie Xiaoke's arrogance, and she really didn't notice it before.
With this red envelope system, the attraction of hilarious rivers and lakes to the audience is a little deeper, coupled with the indiscriminate bombardment of online and offline advertising, the data has grown very rapidly, which simply scares other platforms.
The vigorous development of the self-media industry has been around since 2010, and now it is getting closer and closer to the peak, which has also attracted countless people to pan for gold in this field, but some people enter the industry earlier and earn more, and some enter the industry late and earn less.
No matter in that industry, there is no absolute fairness and justice, there are not many people who do self-media in the early years, and some people can get corresponding rewards with their own efforts, but in today's society, where there are more online videos than the stars of the Milky Way, if you want to get ahead, you can't just rely on hard work, some people use money to brush data and brush traffic, advertise, and expose their works, so as to get more people's attention.
If your bank deposit is not as large as others, no matter how good your work is, no matter how good your creativity is, no matter how big your brain is, you have to be behind others, and there are very few people who rely on the natural growth of data in the network to get ahead.
Just like Sister Maomao, who became popular on Douyin in the second half of 2018, his videos are basically exposing the essence and dark side of women, and the authors with the same style as him on the Internet, and there are no less than 10,000 authors who are earlier than him, and only he is the one who finally became popular, which shows how low the probability of success is.
Then there must be a gap period of struggle before success, it is this gap period that has stifled many excellent but moneyless self-media creators, they bow their heads in reality, choose to succumb to this era, honestly go back to find a safe and stable job, bury their endless creativity and ideas in the depths of their hearts, and disappear from this world forever after decades.
If the platform is willing to give them more opportunities, they may be more passionate and have the economic strength to develop, if they don't even have the opportunity to develop, what kind of dreams are there to talk about!
In such an environment, the treatment of hilarious rivers and lakes is undoubtedly the best, and it has successfully attracted many self-media authors from other platforms, as well as some newcomers who want to develop in the self-media industry but have no opportunities.
The campaign was almost a week old, and it was December 16th.
At 9 o'clock in the morning, Xie Xiaoke came to the office of the hilarious rivers and lakes.
Sun Feiyan, a female employee in charge of back-end statistics, retrieved the overall data so far from the computer.
"Zizi!" 3 sheets of A4 paper came out of the printer, and the latest data was clearly indicated in black and white, and handed them to Xie Xiaoke's hand.
He picked up these materials and scanned them for about 1 minute, and read them all carefully, as of 24:00 in the evening of December 15th, the total number of videos released in the background of the hilarious rivers and lakes was 1.8 million, the average daily playback was 500 million people, the average daily playback time was 44 minutes, and there were 38990 signed authors, of which nearly 3000 were senior creators from other platforms, and they all brought their own traffic, which brought a lot of benefits to the hilarious rivers and lakes.
Xie Xiaoke nodded with satisfaction: "It's not bad, what is the current level of this data in the same industry?"
Sun Feiyan stood next to him and explained: "At present, our data basically kills other small self-media platforms, but there is still a big gap with big platforms such as Watermelon Video, NetEase, Penguin, and Big Fish!"
This achievement is not much in the current self-media industry, the average daily playback volume of watermelon video is about 4.5 billion, the average daily playback time is 80 minutes, the gap is still very large, it is not early or overnight to catch up with these old platforms, but it is inevitable, from the perspective of the model, the benefits and treatment of the hilarious rivers and lakes are much higher than those of watermelon video.
A good platform must take care of both the author and the audience, and it is not possible to favor either one.
Seeing that Xie Xiaoke didn't speak, Sun Feiyan continued to explain: "But our development speed is very fast, far exceeding other platforms, and it is not difficult to surpass them in terms of overall data and influence!"
Xie Xiaoke pondered for a moment, and thought that he had asked Liu Shuang to go to Yanjing ByteDance Company to learn from them, and they had a relationship with Zhang Yiming at that time, but he didn't expect that now he would do something sorry for the watermelon video, alas!
People are in the rivers and lakes, they can't help themselves, what the ancients said is not wrong at all, Xie Xiaoke likes to die in various industries, sooner or later one day he will encounter watermelon videos, and according to the current situation, the hilarious rivers and lakes will definitely beat watermelon videos down.
It's just that there is no watermelon video, and people still have Douyin, today's headlines, volcano videos, and the ability to eat with a mouthful of food is still there, thinking about it, Xie Xiaoke feels that he is at ease, and he will do everything.
At this moment, an employee in the office suddenly shouted: "Look, we're on the news!"
Xie Xiaoke walked over when he heard the sound, and the other people also gathered around the computer, only to see a message on Baidu News with such a headline "The Great Riot in the Self-Media Industry".
"In the past half a month, Shencheng Hilarious Jianghu Culture Communication Co., Ltd. suddenly exploded like a nuclear bomb, which attracted widespread attention from the entire self-media industry, and in just ten days, it attracted countless users, according to relevant data statistics......"
Later, I told some data about the hilarious Jianghu platform, which is basically nonsense, completely inconsistent with the data provided by Sun Feiyan, all of which are operated on the Internet, but the influence of the matter is indeed very great, there is no wind and no waves, if it weren't for the influence of the hilarious Jianghu on the industry is big enough, others would not be so boring to engage in such news to operate.
Xie Xiaoke took a general look at the news, and didn't take it too seriously, but just felt that some people had nothing to do when they were full.
Hilarious rivers and lakes are just one of the platforms that have erupted recently,Cat's paw TV next door is also being promoted,At present, all the data is quite stable,Slowly growing。
The hilarious rivers and lakes are promoted about a week earlier than cat's clawTV,The progress before and after is not much different,It can almost be said that it was carried out at the same time,Xie Xiaoke himself has no skills,So Liu Shuang is responsible for the promotion of cat's claw TV,She found Hao Jiechao and Shao Zhicheng, the general manager of cat's claw TV, and the main person in charge of the two companies to go to the conference room for a grand meeting together,Draw up a detailed plan。