Chapter Seventy-Five: Ambition (3/4)

"At this symposium, the leader talked to me about two things. ”

Lu Xiaoran poured Zhong Lifang a cup of tea, and then said: "The above will strengthen the monitoring in the ideological field, and deliberately assign the film management responsibility to the XX department..."

"It is foreseeable that many policies will change, the leader said, the domestic side, first of all, is the tax review for entertainment stars..."

"In addition, we will vigorously rectify non-compliant tax incentives..."

Zhong Lifang paused for a moment, and then hurriedly asked: "Then are we going to write off many studios in Khorgos?"

“... There's no need, wait until next year!"

Orange is now making movies, and generally those who invest more than 50 million will set up special studios.

The studio system is convenient for forming a team, and it is more convenient for making accounts afterwards...

The average studio will choose to register in Khorgos...

Why Khorgos?

Tax Benefits!

In comparison, a company with the same income of 50 million yuan has to pay 7.11 million yuan in taxes in Beijing, and only 3.081 million yuan is required for a set of preferential treatment in Horgos, which is more than 4 million less than the one paid in Beijing!

There is also a discount that companies registered in Khorgos can be listed on the green channel, and the listing will be relatively fast.

The new policy issued in January this year: Xinjiang enterprises can enjoy the green channel policy of "immediate review and immediate issuance after review" for initial listing and NEEQ listing.

"That's not the point!"

Lu Xiaoran interrupted what Zhong Lifang wanted to say, and continued: "The point is that this incident will cause a lot of capital to flee the film industry!"

The tightening of cultural policy will inevitably trigger the flight of capital, that's for sure!

Now there are more than 18,000 registered Chinese film companies, of which more than 15,000 are small enterprises, which are very dependent on taxes, and if there are no preferential treatments, they will not be able to survive at all!

“... No wonder you said that there will be very few good movies after next year..."

"Not only are there fewer good movies, but the output of films will fall... But don't worry, this situation will last for three or five years at most, and there must be other preferential measures, otherwise, it is impossible to go out just by relying on Zhongying and Shangying!"

"Going out?"

"Yes... An Asian community with a shared future!"

This is the second topic!

Lu Xiaoran took a sip of water, and then said: "I followed the leader of how Hollywood went out back then. ”

The Motion Picture Association of America, also known as MAPP, was originally called the Motion Picture Export Association of America!

It is clear to Hollywood that once a Hollywood film enters the market, it must have the ability to arouse a huge appetite for Hollywood movies in the local audience without external constraints.

Therefore, Hollywood movies basically follow the logic of "hunting" when choosing to distribute in overseas markets.

And multiple tactics were adopted during the film distribution process.

In order to highlight the particularity of Hollywood movies and distinguish them from other films, Hollywood chooses films with large production costs to shock local audiences in the early stage.

This visual impact is especially effective for overseas distributions, as it is not affected by language barriers.

Especially in the initially developed market, Hollywood tries to avoid the distribution of typical American culture films, and prefers to release action, adventure and even thrillers and horror films: "Die Hard", "Alien", "Terror Point", "Predator", "Terminator", "Jurassic Park", etc.

But once the market began to open up, Hollywood films began to diversify their distribution, even including many political propaganda films that extolled American ideals: "Ambition of the Earth" and "Hunting for Red October".

Finally, Hollywood will also produce a number of films with a small circulation but high artistic value: "Death Hunt", "Mystic River", "Escape from the Rising Sun", "Lost in Translation", "Groundhog Day"...

These high-quality films are specially submitted to international film festivals in order to further increase the popularity of Hollywood films in the world and increase the international reputation of Hollywood films.

Speaking of this, Lu Xiaoran said: "We now have a great opportunity!"

"What chance?"

"The implementation of the policy of the Belt and Road!"

After a pause, Lu Xiaoran continued: "The Belt and Road is not only a high-level attempt to optimize the structure of the international economic structure, but also a cultural export, we can learn from what Hollywood did back then, first export science fiction films, action movies, and then consider other types of films..."

"Of course, it's a long-term process..."

Zhong Lifang was puzzled: "But don't we have a publishing cooperation with MK2?"

"That's their decision, we are just their chosen partners, going out, not with them, but with us, to do what we show, what they watch!"

“... You're thinking so far!"

"This is the ultimate goal..."

sighed: "To achieve this goal, it is not possible to achieve it in five or ten years!"

"I said how did you listen to it for so long, and still charge..."

"yes, I don't feel like I'm talented enough..."

"Alright, I see... I'll go back and discuss with Ah Mou's team and ask them to consider the next Lunar New Year!"

......

As of November 1st, the cumulative box office of "Wushuang" is 2.8 billion - the impact of "Ace Agent: Golden Circle" is not big, but commercial films, the weak period comes quickly.

However, the box office of "Global Storm" did not reach 400 million - this is a popular catastrophe film.

Warner Bros. publishing chairman Jeff Goldstein has publicly said that the recovering of the cost of "Global Storm" needs to be pinned on overseas markets, such as the Chinese market...

It's a pity that the Chinese market let him down!

For a big production with a budget of $120 million, this achievement could be even more deadly than the disaster in the movie, which is only $30 million in North America...

Filmed in 2014 and directed by Dean Devlin, producer of Independence Day: The Comeback, Global Storm was his first theatrical film.

It was originally scheduled to be released in March 2016.

However, due to the poor feedback from the test screening, the release date was postponed several times, and a large-scale reshoot was also experienced during the period.

Generally speaking, once a commercial film is withdrawn several times, it means that the distributor has little confidence in the box office!

Including "Blade Runner 2049", it has been degraded several times...

This is a good thing, the Chinese audience is much more difficult to serve than before!

With the vigorous development of the Chinese film market in recent years, audiences have become more rational and mature, and they are no longer blindly obsessed with Hollywood blockbusters;

Also, there are too many blockbusters to watch, the routines are almost the same, various sequels, and there are fewer and fewer Hollywood blockbusters that can surprise people!

The 280 million box office of "Genius Gunman" shocked many people, and with the release of "Wrestling, Dad" in May, Orange has made a lot of money on batch films this year!

This incident has a great impact - not only the price of batch films has risen, "Mystery Superstar" was bought out by Ahri Pictures for $30 million, and the next film of the "Genius Gunman" team, "A Cup on the Road", was directly invested by Huanxi Pictures, with Wong Kar-wai as the executive producer...