345 Free fame
"What is the highest price they are willing to pay among them?" Xu Zhi asked with a smile.
Ichiro Takizawa replied, "Japan's TV Tokyo has the highest bid, 10,000 yen per minute, and that's just the price for the premiere. β
"It's only 10,000 yen, so low?" Xu Zhi asked with a frown.
Ichiro Takizawa replied: "Chairman, although our crayon small new comics have good results, but after all, they belong to new comics, and our company is not a local company in Japan, so it is not well-known, so this price is difficult to go up, but if the premiere effect is good, when it is sold to other TV stations in the future, the price can be increased a lot." β
"What is the broadcast price of an anime adapted from a general Japanese manga?" Xu Zhi then asked.
"It's hard to say, there are a lot of factors involved. Ichiro Takizawa explains, "The price of anime adapted from manga depends mainly on the reputation of the production company, the sales of the manga, the achievements of the manga artist's previous works, and the quality of the anime itself.
If it's a top-notch manga, such as Astro Boy in the 60s and Doraemon in the 70s, the price of the premiere rights alone exceeds the production cost of the anime itself, and the follow-up broadcast rights in the future are basically all profits, which is the most enviable place!"
"This broadcast copyright is just a drop in the bucket of the animation industry, and you don't have to be in a hurry to envy it. Xu Zhi smiled and said, Ichiro Takizawa himself is a lawyer, and after joining Xu Zhi's branch in Japan, he has been working hard to learn about comics, but after all, he is not an industry insider, and there is no Internet in this era that allows people to quickly find information, so he is not very clear about some things.
But Xu Zhike knows that the real profit of comics comes from its own fame, and the distribution of comic weekly and animation production, although it can make money in this process, but the fundamental purpose is to promote, as long as the characters or story images of comics are remembered by the public, then the follow-up peripheral development is the real daily money.
Ichiro Takizawa asked again: "Chairman, then do we agree to TV Tokyo to sell the premiere rights to them, and if so, we can also recover part of the cost first and use it for the cost of producing anime." β
"No, it's not a lot of money. Xu Zhi smiled and said, "I have a new idea, what do you think of this idea if we give anime to all Japanese TV stations for free?"
"Free?" Ichiro Takizawa thought for a while after listening to it, and said: "If the anime is all free, although these TV stations will inevitably broadcast a large number of them, and our program can also gain a lot of fame, but the show itself doesn't seem to be suitable for peripheral development, right?"
"I know that. Xu Zhi nodded and said, Ichiro Takizawa reminded very tactfully, Japan's animation peripheral market is very large, and the core of it is toy making.
Once the characters of the manga have become famous and suitable for making toys, then a legal monopoly will be formed, such as various Ultraman toys.
In the era when there was no computer assistance, the cities and various buildings in Ultraman's programs were actually models that were scaled down by modelers according to the actual urban structure, and these costs were extremely high, and the program team would have gone bankrupt long ago with only the little profit from the TV broadcast.
Ultraman's real profit lies in the toys, a good Ultraman toy can cost hundreds of Hong Kong dollars, and souvenirs can even reach thousands, and because of the popularity of the show, children throughout Japan and most of Asia like to watch Ultraman, even if only one percent of the audience converts into toy customers, which will be a huge source of profit.
Other comics, such as Astro Boy and Doraemon, have also sold a lot of toys.
Although crayon Xiaoxin can also make character dolls or toys, but after all, its own image is a person, far less than the sales of some animal toys, many people will buy Doraemon, teddy bears and other big plush toys to sleep together, but crayon Xiaoxin can't go this way.
However, it can go in another direction, that is, brand image authorization, some children's school supplies, children's clothing, school bags, and stickers can be authorized, which will be the bulk of the surrounding profits, but they are not comparable to the profits of toys.
Xu Zhi continued: "After all, this is our first anime, these TV stations will not offer too high a price, it is better to directly free it, and beat the fame, whether it is for the comic of Crayon Xiaoxin, or our company, as long as there is fame, then we will have more confidence to negotiate with new comics in the future."
In this way, the first 50 episodes will be given away for free, and there will be no charge in the future, and then it will depend on the specific situation!"
Free TV station animation,In fact, at the beginning of the 21st century, the mainland Sanchen cartoon group played a trick,The whole blue cat naughty three thousand questions are sent to the TV station in a free mode,At that time, many local TV stations in the mainland did not have the money to buy cartoon copyrights,So they began to broadcast the blue cat series in large quantities,In the early zero years, every day of animation time,Basically, if you change a few stations, you will meet a TV station that broadcasts blue catsγ
This large-scale broadcast has also made the blue cat remembered by children throughout the mainland, forming a very large brand image.
"Chairman, I see. Ichiro Takizawa nodded and said.
Xu Zhi continued: "Then let's do it first, when you go back to Japan, you will complete the acquisition of Kadokawa Bookstore, and then deal with the matter of anime broadcasting, and then you will come to Xiangjiang again, and I will inform you of the next layout." β
"Yes, thank you for the promotion, if there is nothing else, I will retire first. Ichiro Takizawa stood up, bowed again, and said.
Xu Zhi nodded and said with a smile: "Okay, then you go back to the hotel first, you have a good time in Xiangjiang these days, and the expenses are reimbursed by the company." β
"Thank you, Chairman. Ichiro Takizawa bowed again and left the office.
After glancing at the time, there was still a period of time before he got off work, so Xu Zhi returned to the family cinema at the back of the office and continued to look at Crayon Xiaoxin.
From an adult point of view, this show is a bit boring, but as long as you don't have an IQ and turn yourself into a child, it looks like there are a lot of laughs.
After half an hour, under the rhythm of semi-fast forward, Xu Zhi watched all the episodes and became confident in this anime again.
"Knock knock......" Outside the office door, there was a knock.
"Come in. Xu Zhi said, and at the same time returned to his desk.
Wang Liming walked in and said, "Chairman, I just received a call from the Hong Kong government real estate auction, the land at the old site of the bus station in the central district has been prepared for auction, they want to know if we want to participate in this real estate auction?"