With the change of national leadership, the new prime minister will adjust his economic policy, so the policy of the automobile industry, which has been imprisoned, may be loosened.

In particular, in order to comply with the TO rules, the state is likely to relax the strict control of the car market, and now the top ten foreign car brands have all entered the Chinese joint venture, and the current strict control of the car catalog is actually only aimed at domestic private enterprises.

"We can no longer distinguish between public and non-public economies, and in order to maintain healthy competition in the market, we must let all kinds of competitive entities stand on the same starting line.

The public economy and the non-public economy are born of the same mother, and the two brothers must unite with the outside world and work together to achieve the prosperity and strength of the country and the rejuvenation of the nation. ”

The media called on the state to give more care to the non-public private economy, so as to further stimulate the vitality of enterprises and healthy competition in the market, and realize the market-oriented and rational allocation of resources.

In such a context, the liberalization of the control of the automobile industry has become the consensus of many people of insight.

The automobile, a cake carefully guarded by the state, has become a sweet spot for many private enterprises to target for strategic transfer.

Among them, Wang Chuanfu is the most courageous, and he will do what he says.

The day after he left the dinner, he went to the Xinhua bookstore, the largest bookstore in the capital, and bought all the books about cars in one go and studied them carefully. Strive to have a preliminary understanding of the automobile industry, so as to find out whether BYD can achieve a strategic shift.

Although BYD's mobile phone battery has achieved the world's first, its business has also encountered a ceiling, and it is difficult to go further. For this reason, Wang Chuanfu also tried to enter the field of mobile phone OEM, and had a head-on confrontation with Foxconn from Baodao, and encountered strong sniping from the other party.

"In fact, cars are not very difficult, just like we make batteries, it is all about cost. Whoever can build a cheap and easy-to-use car will become the hegemon of the market!"

Wang Chuanfu is very excited about the current profit margin of the domestic automobile industry, which is as high as 30%, and the car building is like a seed that continues to sprout in his heart until it grows into a towering tree.

"What, Mr. Wang, do you say it again? Build a car, this is simply a fantasy!"

When Wang Chuanfu held a management meeting and announced that he would enter the automotive industry, all executives were unanimously opposed.

BYD is now just a battery company, and it is actually going to make a big jump into the automotive industry, in addition to the 1.6 billion Hong Kong dollars raised from the stock market in the company's account, there is no foundation in the automotive industry.

"Now that the battery industry is saturated, we have to think about the next direction of the company. I've been thinking about it for a long time, and I want to find an industry with fewer players and a higher threshold to enter, and the automotive industry is where I think the biggest and most suitable opportunity is.

The so-called three major and three small automobile companies in China, plus a Zhonghua Group, in my opinion, are very ordinary. Our domestic cars are too expensive, and according to our current cost control system, I am confident that we can beat them by reducing the cost by 50%.

When we entered the battery industry, we were not just a poor and a white single, and then we beat Sony, Sanyo and other giants with only 30% cost advantage, and we have no reason not to beat these automobile companies!"

Wang Chuanfu talked eloquently at the senior management meeting, as the largest shareholder and actual controller, his will is the company's ultimate business direction.

"In the future, the automotive industry will eliminate the internal combustion engine, and electric vehicles are the protagonists of the 21st century!

For the automotive industry, Wang Chuanfu is not just a pat on the head, he is actually optimistic about the development prospects of electric vehicles.

To make a car in China, you must have a car catalog, and without this, you can't produce it on the road. The anxious Wang Chuanfu can't wait for the national policy to start loosening, and he plans to use the Zhonghua Group as a learning goal to buy a company with a car catalog.

At this time, the Qinchuan Automobile Factory in the northwest region came into his field of vision.

Qinchuan Automobile Factory is famous for producing Alto models, and was one of the four major factories approved by the state to produce Alto models at that time. Like the Jiangnan Automobile Factory, which Zhonghua Group had acquired under a license, it has a catalog that can produce sedans.

Alto was defeated by Huaxia QQ in the micro-car market, and Qinchuan Automobile Factory raised a lot of money to independently develop the "Flair" car. In fact, it is a new product extended on the Alto model, known as "the cheapest car in China", but I didn't expect consumers to buy it, and the sales volume is only a handful.

Cheap is also good to drive durable, but these "Flaire" do not have, not to mention that QQ momentum is too strong, people are willing to add some money to buy QQ with a better reputation, resulting in Qinchuan factory falling into a serious loss state.

As a military enterprise, Qinchuan Factory has many drawbacks of traditional state-owned enterprises, and the only bright spot is that it has a state-approved car catalog.

Under the blowing wind that the country will liberalize the regulation of cars, this only bright spot is like a candle in the night breeze that will be blown out at any time.

If the Qinchuan factory wants to survive, the only way is to introduce foreign aid. Located in the northwest inland, international giants are not interested, and large domestic automobile companies are not interested.

At this time, BYD came to the door, and Wang Chuanfu made a big move, planning to use a large amount of money to directly merge and acquire the Qinchuan factory.

It has a complete set of car production equipment, as well as a research and development team that has developed cars independently, and the foundation for entering the car is here. As long as it is matched with BYD's flexible market mechanism and super cost control ability, the cooperation between the two sides is a match made in heaven!

Wang Chuan Fuxin said that this is really nowhere to step on the iron shoes, and it takes no effort to get it.

The wages of the Qinchuan factory have been delayed for a long time, and now BYD is taking more than a billion yuan to build a car, like a prince charming falling from the sky to save the factory that has fallen into bankruptcy.

On January 23, 2003, with a total amount of 269.5 million yuan, BYD acquired 77% of the equity of Qinchuan Automobile in cash, and BYD announced that it had officially entered the automobile manufacturing industry.

On the day the results were announced, BYD's share price in Hong Kong immediately fell by 26%, indicating that shareholders voted no confidence with their feet and were not optimistic about BYD's car-building journey.

"Mr. Wang, as long as we announce that we will give up making cars, the stock price will rise back immediately. Otherwise, tomorrow the fund managers will unite to sell our company's shares, and the stock price will continue to fall sharply!"

In one day, the company's market value evaporated by 26% due to the car-making incident, and the situation is worsening.

The secretary of the board of directors of the company could not withstand the phone calls of the fund managers, and begged Wang Chuanfu to retract his opinion and not to insist on going his own way on major business matters.

"There is no turning back from the bow, I believe that everything I have done is the right choice! If they want to sell stocks, just throw it, it's a big deal for BYD to delist and continue to do it!"

As a major shareholder and actual controller, Wang Chuanfu refuses to bow his head, just to build a car!

The next day, BYD's shares suffered a massive sell-off, because shareholders did not understand that BYD, which had no experience in car manufacturing, finalized the crazy move to buy the Qinchuan plant and enter the auto industry in less than two months.

The stock price plummeted from HK$18 to HK$12.5, and BYD's market value fell by nearly one-third again, and the stock price was cut in half in just two days.

Wang Chuanfu had to temporarily convene an emergency meeting at the suggestion of the secretary of the board of directors and shareholders to explain the reasons for BYD's entry into the automotive industry to the majority of small and medium-sized shareholders and the media.

At the same time, I promise that in these three years, BYD's performance will continue to grow rapidly on the original basis, and BYD is still the best scientific and technological innovation company in China!"

The stock price has fallen irreparably, and some funds have begun to buy the bottom, BYD's stock price has gradually stabilized, and Wang Chuanfu's decision to build a car has been unstoppable.

"This BYD company is really interesting, more ruthless than my determination back then, Wang Chuanfu looks really a character. Otherwise, it will not fight its way out of the siege of South Korean and Japanese companies and become the hegemon of the global battery industry. The more new faces there are at the table, the more fun it will be to play. ”

Han Hao also noticed the news that a domestic battery company vigorously announced the construction of a car.

He doesn't care about BYD, because China's auto market has long been full of giants, and there is no difference between more and less.

Like Han Hao, other domestic auto giants have not paid much attention to BYD's entry, after all, there are many small and medium-sized car companies in the Chinese market.

"Lao Wang really did what he said, I went abroad for a turn, and BYD has successfully entered the automotive industry!"

Xu Hua, the boss of Bird Mobile, said after learning the news.

"We can't be left behind, and Bird must also become a fighter in the automotive industry, shooting down all enemies in front of us!"

Bird, which has completed the original accumulation in the mobile phone market, officially issued an announcement announcing that the company will plan a major strategic layout and enter the automotive industry.

To confirm the authenticity of the news, Bird also announced that it had reached a deal with Ford to sell an engine production line at its plant in the United Kingdom.

Ford has begun selling some of its old overseas assets due to tire recalls in the U.S., and the ZETEC series 1.6L production line at its U.K. plant is one of them. The merchant from China was very bold and made a deal without much counteroffer.

At this time, Han Hao couldn't sit still, because Bird Co., Ltd. is located in Dinghai City, which is an enterprise group that also belongs to Zhehai Province.

Starting with BP pager, Bird entered the mobile phone industry in 1999, and Bird has sprung up in the domestic mobile phone industry with the three killer features of "advertising, channel and brand", and has become the leading brother of its own mobile phone brand.

In 2000, with the halo of a high-tech enterprise, Zhejiang Province gave a listing index to Bird, and Bird became an A-share listed company.

Bird announced that in 2002, the shipment volume reached 7.2 million units, the sales revenue exceeded 6 billion, and the net profit was more than 200 million. In 2003, Bird set the ambitious goal of selling more than 10 million units and becoming the No. 1 market share in China.

Affected by this, Bird's share price rose sharply, and its market value approached the 4 billion yuan mark.

If Zhonghua Group is the largest industrial enterprise in Zhejiang Province, then Bird is the largest high-tech enterprise in Zhejiang Province, and belongs to the two leading pillar enterprises in the province.

Soon after the new secretary Zhao Guoping came to Zhonghua Group for inspection, he went to Bird to visit and investigate, which shows that Bird's political status in the province is not much lower than that of Zhonghua Group.

In the past, Zhonghua Group was the only automobile company in the province, but now another mountain, Bird Co., Ltd., has entered and wants to build cars with great fanfare, which makes Han Hao unable to ignore it.

Bird's desire to build a car is also carried out in the province, and it has been fighting in the mobile phone industry for a long time, and the boss Xu Hua does not care about the linkage of the government.

This time, Waveguide plans to copy Chery's development path, import engine production lines from the United Kingdom, and then cooperate with Nanqi to build cars.

After the joint venture between Nanqi and Fiat, the original production of the small car Unocal was marginalized, and Nanqi Fiat has the Palio with the Fiat trademark, and there is no longer a need for backward model products. Nanqi was reluctant to let the car project that he had worked so hard to get back before be buried, so he found another place to arrange manpower to continue to optimize the Unocal model, and came up with a model called New Yatu.

This time, Bird is to introduce relatively advanced engines, coupled with the new Yatu model technology, to enter China's automotive industry.

"Bird shares also want to build a car? This is really a big surprise. The province has always supported the development of the automobile industry, and if Bird can develop, this is what I expect to see!"

When the leaders of Dinghai City came to report, they told the story of Bird making cars, and Governor Zhou Nansheng was very happy to hear it. It is not enough to have a Zhonghua group in Zhejiang Province, if there are a few more automobile companies, it will be more able to stimulate economic development.

Hearing the governor's support for entering the automotive industry, the main leaders of Dinghai City continued.

"The CEO of Oaks Group came to the city a few days ago for a discussion, and also expressed a strong desire to enter the automotive industry. They said that in order to achieve the group's revenue of 100 billion yuan and enter the world's top 500 goals, air conditioning alone is not enough, and it is necessary to achieve a diversified business development route. ”

Oaks Group is an upstart in the home appliance industry in Zhejiang Province, and jumped into the air conditioning industry in 1994 by virtue of its accumulation in the meter industry. With the continuous development of the name of the killer price of air conditioners, in 2002, it jumped to the top five ranks of air conditioners in the country with sales of 1.5 million units.

Oaks Group is a new giant in the home appliance industry in Zhejiang Province, not long ago saw the mobile phone market hot and high-profile into the field of mobile phones, and now it is still planning to enter the automotive industry.

Governor Zhou Nansheng muttered to himself in his heart.

"Cars are not like air conditioners and mobile phones that can be entered when you want to enter, you need to have a car catalog to sell them. But I don't care if they cross the sea and show their powers, as long as the car is built, the province will support it equally!"

Han Hao didn't expect that in addition to Bird, there would also be an Oaks, and it seems that they are all excited about the cake of China's automobile industry.

Thanks to the foundation laid by Zhonghua Group, there are many auto parts manufacturers in Zhehai Province, and the production of cars nearby in the future can really reduce a lot of procurement costs.

In China's auto market, if the cost is well controlled, the production capacity of 10,000 vehicles may be profitable, and Han Hao is mixed with these new car entrants.

The good news is that the national independent car brand has a lot of helpers, but the worry is that it is afraid that there will be a new strong competitor to compete directly with the China Group, after all, no one can guarantee that there will not be a next China Group-like enterprise.

In 2003, I thought it would be the year when foreign joint venture brands launched new cars one after another and competed for the leading role, but I didn't expect that it was the domestic enterprises that fired the first shot and started a wave of bee-making craze.