376 Flagship Store(2)
Since it is its own shopping mall, Midea's electronic products are naturally the priority of promotion, at the top of the mall, a billboard is erected high, turning every 30 seconds, three advertisements are cross-replaced, respectively, Midea's game console, a new computer of the Honor Department and a new RCA TV.
In the era before the birth of electronic screens, this kind of three-sided billboard carries a large amount of advertising, and it is easier to attract the attention of passers-by.
Because he didn't want to attract too many people's attention, Xu Zhi dispersed his subordinates, and these people all entered Best Buy alone, today is the weekend, and there is a lot of traffic in the mall, and the bodyguards are hiding nearby by taking advantage of the crowd.
As soon as Xu Zhi and Curry entered the store, a middle-aged golden retriever wearing a brown jacket and slightly curly hair walked over and asked, "Two gentlemen, do you need to buy any electrical appliances?"
Xu Zhi smiled: "We want to see the latest personal computer. ”
The middle-aged man said: "Then you have come to the right place, we have almost all the well-known personal computer brands in Best Buy, I wonder if you have the brand you want in your heart?"
"That's not true, can you introduce me?" Xu Zhi smiled and thanked him.
"No problem, my pleasure. The middle-aged man smiled and introduced, "Let me introduce myself first, my name is Ted." ”
"Eric. ”
"Currie. ”
Ted then asked, "I wonder what kind of computer you need?"
Xu Zhi said: "We are a trading company, and we buy computers mainly for office convenience, but also need a simple internal network. ”
"Then you can choose the latest Honor 2 computer launched by Midea Company, please come with me. Ted introduced as he led the two of them to the Midea counter next to him.
When Xu Zhi and Curry came in, the two walked through the main entrance of Best Buy, and the Midea counter is on the right hand side of the door, which is the place with the largest flow of people, as long as you enter the door, you can see it, and the left-hand side is naturally the Midea counter, but the products sold are game consoles and Gameboy series products.
Ted took Xu Zhi and the others to the front of the counter, pointed to a computer on the counter and introduced: "Two gentlemen, this is the latest product of Midea's company, Glory 2 series, this computer has a running memory of 32M, the processor is currently the world's most advanced Motorola 68000, and several kinds of office software have been installed inside, including word processing, text table software, and drawing software, which can meet most of the office needs."
In terms of personal entertainment, this computer is also equipped with Minesweeper, Solitaire, Texas Hold'em, Xiangjiang Cubes and other software, and you can also choose to pay to install some games, we can provide tank battles, snakes, high-speed patrols, Contra, Super Mario. ”
Currie laughed, "You guys have a lot of games?"
Ted said: "You may not know about our Midea company, but the two of you may have heard of these games I just talked about, these games are all products developed by our Midea company, but now they have been transferred to the computer." ”
Currie pointed to the counter next door and asked, "Is there any difference between me buying a computer with game software and going to the other side to buy a game console?"
Ted smiled: "Sir, this computer is a multi-functional product, the main use is still office, the existence of games is just a foil, you can play a small game to relax after the busy work is completed."
But if you want to experience the fun of the game exclusively, then I recommend you to buy our game console from Midea, the game console is equipped with a professional game controller, and the game cartridge can also be changed at will. ”
Currie then asked, "And what is the price of this computer?"
Ted smiled, took out a price slip from the file on the counter, and introduced: "Sir, the price of the Honor 2 computer ranges from $2,200 to $3,500 depending on the difference in memory.
There are also several office software and game software prices below, and you can freely choose according to your needs. ”
Xu Zhi glanced at the price, office software such as word processing software Word was quoted at $300, form processing software Excel was quoted at $350, and games such as tank battles were $40 and Contra and Mario were priced at $80.
If you put it in the mainland, don't say that in the 80s, even in the 21st century, the per capita GDP of Chinese exceeded 10,000 US dollars, and spending a few hundred dollars to buy a software is unacceptable to 99% of people.
But Europe and the United States are different, the laws here are very strict, piracy can not be said to be no, but it is difficult to exist on a large scale, as long as a software is developed well, the profit can easily exceed many hardware companies.
This is also the reason why Microsoft and Oracle can rise in later generations, Microsoft's Windows three-piece set costs more than the computer itself, and Oracle's ERP system can easily cost hundreds of thousands of dollars, which is much higher than some illegal businesses.
Midea's current main software is game software and commonly used office software, which are not high in technical content and mainly rely on creativity, but as long as they are created, they can form a monopoly on patents.
Xu Zhi thought for a while and asked, "Is the sales of this computer very good?"
Ted smiled: "Yes, sir, the Honor series is the best-selling computer in our mall, on average, it can sell more than a dozen units a day. ”
"More than a dozen!" Xu Zhi pondered in his heart, this data seems to be very small, but it is actually very high.
Computers in this era are semi-luxury, and an ordinary computer costs between $1,000 and $2,000, with a turnover of more than $10,000 a day, or $4 or 5 million a year.
It is estimated that there is such a high sales volume because this is the best location of the Best Buy shopping mall, and at the same time, the home of Los Angeles, other ordinary stores, can have three or five sales in a day, which is very good. However, if there are more stores, it can also form a huge sales.
While Xu Zhi was pondering, Curry had already tried various software in the computer very professionally, including several games.
"Not bad, right?" Xu Zhi asked with a smile.
Currie nodded, "It's very good, it's easy to use." ”
Xu Zhi suddenly asked, "We also want to take a look at other brands of computers." ”
"Of course, if you need it, this is my business card, you can contact me at any time. Ted politely handed over a business card.
"No problem. Xu Zhi put away the business card.
The first floor is dominated by computers, radios, printers, kitchen appliances and other products, while the second floor is home appliances such as air conditioners, refrigerators, washing machines, and televisions, each with its own area, and all brands compete with each other.
After Xu Zhi walked around with Curry, he didn't buy anything, and left the mall through the side door.
"How do you feel?" Xu Zhi asked with a smile.
"The area is quite large, but I don't think the decoration is very good. Currie frowned and said, "Eric, you said this is Best Buy's flagship store, why don't you decorate it more luxuriously?"
Xu Zhi said with a smile: "Why do you want to decorate luxuriously? This is a shopping mall, people come to shop, not to stay in a hotel?"
"Wouldn't it be better to decorate luxuriously, even if it's shopping?" said Currie.
“no。 Xu Zhi shook his head with a smile and said, "In my opinion, the shopping experience, price and service are the most important!"